WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
Exploring the Ukrainian publishing sectorThe British Council, with support from the Ukrainian Book Institute, commissioned the research which was undertaken by Emma Shercliff from February to October 2020, with the aim of exploring the Ukrainian publishing sector in more detail, and finding ways... Continue reading at British Council global
[ British Council global | 2021-03-29 15:27:40 UTC ]
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Pearson has confirmed it will be keeping office locations at Oxford and Harlow, and at its headquarters at 80 Strand WC2, despite this week announcing a strategy of "significantly" reducing office space. Continue reading at The Bookseller
[ The Bookseller | 2021-03-12 23:30:26 UTC ]
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Bradford Pearson uncovers the story of a Japanese American internment camp squad. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Pearson has released a series of editorial guidelines on ethnicity and race, aiming to help fight systemic racism in education. Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 08:37:35 UTC ]
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Several international travellers arriving at Toronto's Pearson airport have refused to comply with a new rule requiring a hotel quarantine of up to three days, local police said Wednesday. Continue reading at CBC
[ CBC | 2021-02-24 23:57:46 UTC ]
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The Anti-Virus website takes on figures like Toby Young and Allison Pearson - and its creators think it has them on the runCoronavirus – latest updatesSee all our coronavirus coverageSometimes, Stuart Ritchie feels like he’s being pursued by an army of smiley faces. The lecturer at the Institute... Continue reading at The Guardian
[ The Guardian | 2021-01-25 07:00:08 UTC ]
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Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 21:27:03 UTC ]
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In “The Eagles of Heart Mountain,” Bradford Pearson provides a compelling and necessary history of Japanese American incarceration in World War II. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-01-13 16:04:01 UTC ]
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In “The Eagles of Heart Mountain,” Bradford Pearson provides a compelling and necessary history of Japanese American incarceration in World War II. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-01-13 16:04:01 UTC ]
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Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek
[ AdWeek | 2020-12-17 15:30:20 UTC ]
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Pearson has committed to tackling gender bias and stereotyping in education, unrolling "first of its kind" gender equality guidelines for the resources it produces. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 00:36:36 UTC ]
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Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:07:40 UTC ]
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Leaders from 2U, Global Citizen Year, Minerva, and Pearson reveal which elements of the higher-ed ecosystem are getting stronger and which are poised to collapse. For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era... Continue reading at Fast Company
[ Fast Company | 2020-10-27 07:00:15 UTC ]
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Last but certainly not least: it’s the time for fiction! The National Book Foundation has announced the ten books contending for this year’s National Book Award for Fiction. The award, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-18 14:15:26 UTC ]
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And now, it’s the time for the poets! Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Poetry. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding bold and cogent writing. According to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 14:15:43 UTC ]
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The Publishers Association and Pearson are to sit in on the Creative Industries Advisory Group, to assist in steering "ongoing and upcoming trade negotiations" in the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 06:08:05 UTC ]
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Pearson has appointed Andy Bird, most recently president and chairman of Walt Disney International, to be Pearson's new chief executive. He will start on 19th October, subject to shareholder approval, with outgoing boss John Fallon remaining in the role until that date. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 08:02:27 UTC ]
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Pearson pulled its BTEC results last night (19th August), the evening before they were to be released, saying it is regrading them in line with GCSEs and A-Levels. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 00:37:53 UTC ]
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Pearson has reported revenue fell 17% in the first half of 2020 as the result of “significant disruption” caused by Covid-19. However, the company has said “things are improving”, citing better sales in June. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 08:05:58 UTC ]
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Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller
[ The Bookseller | 2020-07-19 14:53:46 UTC ]
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