WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Fans who were girls in the era of Harry Potter, The Hunger Games and Twilight are now the women who have powered the success of Barbie and the Eras Tour. Continue reading at The Conversation
[ The Conversation | 2024-02-18 19:51:27 UTC ]
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The Bologna Book Plus, a generalist-publishing program, offers its first 'Audio Forum' on April 10 during Bologna Children's Book Fair. The post Bologna Book Plus Releases New Audio Forum Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-13 15:48:09 UTC ]
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Private equity investor James Rhee, author of 'Red Helicopter,' suggested ways to amplify a bookstore or brand’s intangible qualities, and conflict resolution specialist William Ury, author of 'Possible,' advised booksellers on how to deal with people's differences "constructively." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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A 29% increase in sales of digital audio, coupled with lower costs, resulted in a 67% increase in profits at the publisher in the quarter ended December 31, 2023, over the comparable period a year ago. Total sales were up 4%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Stephen Blake Mettee died from a heart attack while snorkeling in the Galapagos Islands on November 18. A serial entrepreneur across many sectors, Mettee founded independent publisher Quill Driver Books in 1994 and Hummingbird Digital Media, a hybrid e-book distributing/retailing company, in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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German digital book distributor Bookwire enters the Italian market by acquiring distribution services from Bookrepublic. The post Germany’s Bookwire Acquires Bookrepublic’s Distribution Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-01 21:10:15 UTC ]
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The Audio Publishers Association's Audie Awards has created an 'APA Choice' honor for high-flying audiobooks. Winners named May 4. The post Audio Publishers Association: 2024 Audie Awards Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-30 20:16:41 UTC ]
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Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
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An Oregon weekly newspaper that had to lay off its entire staff after its funds were embezzled will relaunch its print edition next month Continue reading at ABC News
[ ABC News | 2024-01-28 01:58:28 UTC ]
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Jean V. Naggar Literary Agency has acquired cookbook-focused literary agency the Ekus Group, which will operate as a boutique culinary division. Owner Sally Ekus will head up representation of cookbook and lifestyle titles as senior literary agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Our new Google calendar, to be updated throughout the year and to which readers can subscribe, keeps track of the dates of select trade shows, book fairs, and awards and prizes in 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-02 05:00:00 UTC ]
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The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
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OpenAI will pay German publisher Axel Springer to use its news articles to train its AI models and show real-time information from Axel Springer's brands, which include Business Insider and Politico in the US and Bild and Welt in Europe, in ChatGPT’s responses. None of the companies disclosed... Continue reading at Engadget
[ Engadget | 2023-12-13 20:03:27 UTC ]
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Amy Edmondson's book on 'learning to fail' puts her at the top of the Business Book shortlist this year in London. The post Amy Edmondson’s ‘Fail’ is a Win: England’s Business Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-05 21:52:47 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper, which will debut as a... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Absurd Ventures, the new creative studio from Rockstar Games co-founder and ex-creative director Dan Houser, has announced its first projects. As it happens, neither of them are video games, at least not yet. The first of these two new universes is called American Caper,... Continue reading at Engadget
[ Engadget | 2023-11-29 21:02:58 UTC ]
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Amazon has begun notifying Comixology users that they’ll no longer be able to read comics on the app come December 4. Comixology is merging with the Kindle app, and users’ libraries will soon only be accessible via the latter. The move caps off the ruination of... Continue reading at Engadget
[ Engadget | 2023-11-15 21:39:11 UTC ]
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