WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
News tagged with:
#press release
#pearson
Rebel Girls has joined forces with the International Rescue Committee (IRC) and will donate $100,000 to the organisation over the next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-15 15:28:50 UTC ]
More news stories like this | News stories tagged with:
#rebel girls
#joined forces
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | News stories tagged with:
#younger audiences
#live games
#find success
#fast growth
#working closely
#nielsen
Foyles bookshop has joined forces with indie publisher Jacaranda for its Twenty in 2020 initiative, celebrating black British writers. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 20:34:16 UTC ]
More news stories like this | News stories tagged with:
#foyles bookshop
#joined forces
#indie publisher
#bookshop
US agency ICM Partners and Curtis Brown Creative are teaming up to launch a six-month online novel-writing course. Continue reading at The Bookseller
[ The Bookseller | 2019-05-16 00:00:00 UTC ]
More news stories like this |
Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#making room
#digital experience
#digital experiences
Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury business
Sue Rider Management has become part of Northbank Talent Management, with founder Sue Rider joining the literary and talent agency as consultant. Continue reading at The Bookseller
[ The Bookseller | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#talent agency
Pan Macmillan and Farrar, Straus & Giroux will publish a recently re-discovered full version of a "towering work of autobiographical fiction" from one of the giants of 20th-century Italian letters. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#pan macmillan
#straus giroux
Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video briefing
Independent publishers have joined forces with a Hackney bookshop for a charity event in aid of helping the homeless. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indie publishers
#independent publishers
#joined forces
#hackney bookshop
HarperCollins imprint Avon is partnering with the Big Issue magazine to find a new crime writer in a competition launching in March. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big issue
#crime writer
Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#allison pearson
#print prize
Michael G. R Tolkien, the eldest grandson of J. R. R. Tolkien, and Gerald Dickens, a great-grandson of Charles Dickens, have formed a "unique" collaboration to bring out an audiobook of the verse story WISH. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#charles dickens
Daunt Books, Waterstones and Foyles are raising money for The Passage, a charity that supports people who are homeless, by selling a book of short stories by AS Byatt, Lennie James and Michael Morpurgo. Continue reading at The Bookseller
[ The Bookseller | 2018-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael morpurgo
#london bookshops
#raise money
#daunt books
#raising money
#short stories
A tour of former Children’s Laureates and a celebratory anthology are just some of the plans being put together to mark next year’s 20th anniversary of the Waterstones Children’s Laureate role. Continue reading at The Bookseller
[ The Bookseller | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waterstones children
#20th anniversary
Endeavor Business Media has acquired Vendome Group's Healthcare Informatics brand, the Nashville-based b2b firm announced Friday. The deal—which includes the brand's website as well as 13 annual Health IT Summits throughout the U.S.—marks Endeavor's second acquisition since absorbing SouthComm... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#editorial expertise
#custom content
#financial terms
Simon & Schuster Children’s UK will this Christmas publish a short story about a snow dragon by Abi Elphinstone in picture book format, with illustrations by Fiona Woodcock. Continue reading at The Bookseller
[ The Bookseller | 2018-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#abi elphinstone
#short story
Much as the afternoon focused on publishing's return to audiobooks as a growth center in the business, London Book Fair's Quantum conference audience was encouraged to review its assumptions. The post London Book Fair’s Quantum Conference: Rethinking Business, Rehearing Audio appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quantum conference
News Corp Australia, Fairfax Media, Macquarie Media, the ABC and the Seven and Nine networks line up with publisher BauerMajor Australian media companies have lined up with the magazine publisher Bauer in its appeal against the record amount of damages awarded to actor Rebel Wilson last year.The... Continue reading at The Guardian
[ The Guardian | 2018-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fairfax media
#macquarie media
#australian women
Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this |