WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Some of Britain's bestselling authors and their publishers are donating their books to raise money for Syrian refugees. Continue reading at BBC News
[ BBC News | 2015-09-28 00:00:00 UTC ]
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The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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Bookshops and libraries may seem, to some, unlikely allies. One is in the business of selling books while the other lends them out for free. But we know they can and do work together successfully, but by local arrangement rather than national policy. That is set to change. The Booksellers’... Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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As part of the publication of Kimberly Yorio's 'The Joy of Writing a Great Cookbook,' Yorio and her publisher, Page Street, have launched a contest featuring a cookbook contract with Page Street as the main prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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German publisher Carlsen has taken over the humor program of Lappan Verlag to form the largest humor and cartoon publisher in the German-speaking market. The post Friendly Takeover: Carlsen and Lappan Join Forces appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
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By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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When Bill Gates recommended Business Adventures, a 1969 essay collection by late New York contributor John Brooks, as part of his 2014 summer reading list, the Microsoft founder called it “the best business book ever,” but noted that it’s “not easy to find.” Not any more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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The editorial director of the Online Publishers Association weighs in on whether brands should be in the business of creating copy -- or whether that should be left to a partnership with the pros. The post Should Brands Even Be in the Content Business? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-01 00:00:00 UTC ]
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The Rupert Heath Literary Agency and the Elise Dillsworth Agency are forming an alliance, with... Continue reading at The Bookseller
[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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Curtis Brown has bought a 50% stake in fellow agency Conville & Walsh. Conville & Walsh... Continue reading at The Bookseller
[ The Bookseller | 2013-02-28 00:00:00 UTC ]
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The software company announced it will invest $300 million in the bookseller's ebook and college bookstore ventures Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Fri, 02/09/2011 - 07:50 Twenty French online-only book publishers and other digital providers have joined forces for the first time to launch the new literary season. The site larentreelitteraire.org was unveiled this week and will stay live until... Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
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Tethered to our smartphones, over-scheduled, spiritually and physically fatigued--all symptoms of a society gone crazy busy. Is running from work to school to church to practice to home and back again really the best way to live? A crop of new books says no. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Industry Notes: Timely moves as the coronavirus pandemic propels interest in e-formats and audio in particular: Yale opens its own audio shop and HarperCollins issues digital Caedmon classics. The post HarperCollins on Caedmon Digital Audio; Yale Press Audio on First Titles appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-06 16:38:21 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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