WPP is hooking up with IHeartMedia on a new partnership aimed at luring more audio business from marketers. The venture, called “Project Listen,” will offer creative consulting and media planning covering multiple platforms, including broadcast radio, digital streaming, podcasts, smart speakers and live events. The two companies, which plan to announce the initiative today at Cannes, want to capitalize on the rising interest in audio advertising. The medium is enjoying a renaissance thanks to the surging popularity of podcasts and digital streaming. “Project Listen is about tapping into the scale of audio and moving from the traditionally transactional radio business to the future of audio advertising where insights and ideas lead the way to growth for brands,” iHeartMedia CEO Bob Pittman said in a statement. Consumers are listening to audio content for an average of 17 hours a week, according to new research from iHeartMedia. Ad spending in the U.S. on podcasts jumped 53 percent last year to $479 million, with podcast revenue projected to grow to $1 billion by 2021, according to a new report from the Interactive Advertising Bureau and consultancy PwC. The most interest is coming from direct-to-consumer retailers, followed by financial services, according to the report. It notes that host-read ads remain the most popular format, accounting for nearly two-thirds of ad spend.The rising spending has created a new battlefield for audio ad and consulting dollars. The... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-17 10:00:00 UTC ]
Chris Pearson told CBC News he was on his boat in the East Kootenay with his friend Jason when their kids came running over to tell them a little girl was floating in the waters of Wasa Lake. Continue reading at CBC
[ CBC | 2023-07-26 23:27:15 UTC ]
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The Woman in Me, which will cover pop star’s conservatorship experience among other topics, is set for release later this yearBritney Spears will release her tell-all memoir, The Woman in Me on 24 October, the publisher announced on Tuesday.The Woman in Me will be “a brave and astonishingly... Continue reading at The Guardian
[ The Guardian | 2023-07-11 16:02:28 UTC ]
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Most actors make terrible novelists – but writing the ‘cracking thriller’ Deadly Game was life-affirming for the veteran star, so never mind the finished productGod spare us another millionaire actor who fancies themself as a bestselling author –unless the actor is Michael Caine, in which case... Continue reading at The Guardian
[ The Guardian | 2023-06-08 12:30:07 UTC ]
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Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC
[ CBC | 2023-05-21 07:37:00 UTC ]
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Malala Yousafzai sells a new memoir to Atria, Crown buys an authorized Tupac bio, YA bestseller Mary E. Pearson is set to make an adult debut with Flatiron, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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The London-based educational publisher Pearson is designated today by Benetech as a 'Global Certified Accessible Publisher. The post Pearson Named A Benetech Global Certified Accessible Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-17 10:00:16 UTC ]
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Commissioners in Memphis have voted to send Justin Pearson back to the Legislature in Nashville. Republicans banished Pearson and Rep. Justin Jones last week over their role in a gun control protest on the House floor after a deadly school... Continue reading at CBC
[ CBC | 2023-04-12 19:04:26 UTC ]
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‘The Book Cover Review’ is an unabashed celebration of what makes book covers such a singular art form. During the height of the pandemic, as many of us hunkered down with a tower of unread books, David Pearson was doing something different: He was thinking intensely about their covers.Read... Continue reading at Fast Company
[ Fast Company | 2023-03-15 04:00:00 UTC ]
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March 10, 2023 | Ottawa warns charging patients for medically necessary services could cost provinces. Plus, an inside look at Canada’s busiest airport. Continue reading at CBC
[ CBC | 2023-03-11 02:00:00 UTC ]
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With air travel rebounding as pandemic restrictions ease, Toronto’s Pearson International Airport is busier than ever — but it’s been a rocky restart with flight delays and cancellations, long lines and lost luggage. CBC News gets an inside look... Continue reading at CBC
[ CBC | 2023-03-10 09:00:00 UTC ]
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Toronto's Pearson Airport will be placing a "hard limit" on the number of flights arriving or departing during peak times ahead of March Break and the upcoming summer travel season. Continue reading at CBC
[ CBC | 2023-02-28 16:22:46 UTC ]
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The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC
[ CBC | 2023-01-11 10:00:00 UTC ]
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Featured image from Sophie Calle’s The Hotel. The Siglio origin story famously begins with founder Lisa Pearson in Prague in the days before with Velvet Revolution being slipped a samizdat copy of exiled novelist Milan Kundera’s incendiary novel, The Unbearable Lightness of Being. Which is to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-25 08:59:59 UTC ]
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In 2016, Meta (then but a simple country Facebook) launched its open-source AI research library, the Pytorch framework. Six years and 150,000 projects from 2,400 contributors later, Meta announced on Monday that the Pytorch project will soon spin out from the company’s direct control to become... Continue reading at Engadget
[ Engadget | 2022-09-12 14:00:51 UTC ]
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On Friday, the transport minister told a parliamentary committee that Canada's travel chaos is dissipating. But critics and travellers say the situation remains turbulent. Continue reading at CBC
[ CBC | 2022-08-20 08:00:00 UTC ]
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After several flight delays, passengers flying out of Toronto's Pearson airport were made to sleep on the floor when their flights to Winnipeg were finally cancelled around midnight on Sunday morning. Continue reading at CBC
[ CBC | 2022-08-08 12:16:55 UTC ]
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Winamp is the music software that just won't die. In the first update in four years, the producers described it as the "culmination" of years of hard work, including two teams and a pandemic-dictated hiatus. The result is a lot of under-the-hood upgrades and improvements, but it’s still the... Continue reading at Engadget
[ Engadget | 2022-08-04 11:15:22 UTC ]
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NFT advocates often tout the technology's ability to grant the creator a cut of second-hand sales as one of its major attributes. Artists can earn from one of their digital creations years after first selling it. Others are looking at NFTs to earn a buck from the secondary market too, including... Continue reading at Engadget
[ Engadget | 2022-08-03 20:10:20 UTC ]
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Educational publisher’s move into non-fungible tokens is intended to claw back some of the income lost to secondhand salesTextbook publisher Pearson plans to profit from secondhand sales by turning its titles into non-fungible tokens (NFTs), its chief executive has said.Educational books are... Continue reading at The Guardian
[ The Guardian | 2022-08-02 15:37:17 UTC ]
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Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC
[ CBC | 2022-07-29 08:00:00 UTC ]
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