Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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#streamline operations
#news publisher
Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 08:55:38 UTC ]
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Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Bloomsbury Publishing has promoted Sarah Knight to UK adult sales director and recruited Sally Wilks from HarperCollins Children's Books to be its UK children’s sales director. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 15:45:01 UTC ]
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Nosy Crow has recruited Ruth Tinham to lead a UK field sales team handling independent shops, wholesalers, heritage and gift accounts in-house. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 07:24:13 UTC ]
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Quercus held a sales conference with a difference yesterday by sending out its teams to booksellers around the UK, Ireland, France and Belgium. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 08:22:12 UTC ]
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Hachette UK has announced a new structure for its international sales team, with three members being promoted to director roles. Continue reading at The Bookseller
[ The Bookseller | 2019-02-06 00:00:00 UTC ]
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Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
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DK's UK and group sales director Ed Christie has decided to leave the publishing industry and move into the teaching profession, with Bloomsbury's Jacqueline Sells appointed his successor. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Summersdale’s sales and export director Nicky Douglas will be leaving the company on 29th March after more than 14 years in the role. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Later this year, you'll be able to buy ebooks and audiobooks straight from Walmart's website. The big box retailer has teamed up with Japanese e-commerce titan Rakuten to launch a business that can take on Amazon's Kindle offerings. Walmart will give... Continue reading at Engadget
[ Engadget | 2018-01-26 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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SWAT officers Wednesday evening were trying to coax an armed barricaded suspect out of a home in the Fairfax neighborhood, police sad. The hours-long standoff began about 4:30 p.m., when police were called to the 600 block of North Edinburgh Avenue after reports of a man holding family members... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-10 00:00:00 UTC ]
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The Quarto Group has implemented a new global sales and marketing structure, which has seen the English Language Sales team divided into three main channels: US Sales, UK and Europe Sales, and International Sales. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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Head of Zeus has established its own sales team to sell and market its books to independent and high street booksellers across the UK from the beginning of September. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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A digital advertising battle royale is taking shape, as Facebook appears to be moving forward with plans to compete against Google for programmatic ad dollars that have historically been dominated by the search giant.Facebook has a simple strategy: bring advertiser demand from the Facebook... Continue reading at Advertising Age
[ Advertising Age | 2016-08-25 00:00:00 UTC ]
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