Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored Videos to seed brands’ videos alongside sites’ regular content. On Monday Sharethrough is adding Sponsored Stories units (not the same as Facebook’s, but we’ll get to that) to do the same for non-video content. As with InPowered and Disqus, Sharethrough’s advertisers such as launch partners Land Rover, Pop Secret and the National Multiple Sclerosis Society can designate their own content like a whitepaper or branded blog post to run as an ad. For example, Pop Secret has taken one of its Tumblr posts and run it as an ad on Serial Optimist. The ads appear as article links and can include a headline, short blurb describing the linked content, image thumbnail and social sharing buttons as well as a line delineating it as a sponsored unit and specifying the advertiser. Sharethrough founder and CEO Dan Greenberg said targeting and distribution is the same as with Sharethrough Sponsored Videos. The ads can be aimed according to audience demographics or site context and run within a publisher’s article feed alongside non-branded stories, in a similar gallery-style setup or as a standalone module on a single article page. Sharethrough’s network includes hundreds of individual publishers... Continue reading at 'AdWeek'

[ AdWeek | 2013-02-25 00:00:00 UTC ]
News tagged with: #sales team #long tail #land rover #latest model #traditional banners #american express #gaining traction #regular users

Other Publishing stories related to: 'Sharethrough Launches Own Take on Sponsored Stories'


Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored... Continue reading at AdWeek

[ AdWeek | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #long tail #land rover #latest model #traditional banners #american express #gaining traction #regular users


London indie championing short stories to launch in March

Independent press Scratch Books, "dedicated to the art of the short story", is to launch in London in March, kicking off with an event featuring authors including Irenosen Okojie and Sarah Hall. Continue reading at The Bookseller

[ The Bookseller | 2022-01-24 22:49:58 UTC ]
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Lea launches £15k Kickstarter for new short story journal featuring Sarah Hall

Oneworld editor and former Guardian journalist Richard Lea is heading a new web-based short fiction journal, Fictionable, which is aiming to raise £15,000 in the next month on Kickstarter.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-09 17:09:42 UTC ]
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Women's Prize sponsor Baileys launches free Reclaim Her Name series

In collaboration with the Women's Prize for Fiction, sponsor Baileys is re-releasing free e-books of classic works using the real names of female writers who originally published under male pseudonyms. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:14:44 UTC ]
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Audible Launches Audible Stories for Children and Teens While School is Out

Looking for ways to entertain kids and teens at home? Audible has launched Audible Stories, a free service that offers family-friendly educational and entertaining audiobook content. Continue reading at Book Riot

[ Book Riot | 2020-03-19 19:24:21 UTC ]
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Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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A new site for headline-inspired fiction launches today with stories by Carmen Maria Machado, Colum McCann, and more.

We can’t stop telling stories about pandemics, even as we wait for one to hit us. As coronavirus spreads across the world, so have headlines about the ways that storytellers, from those in Babylonia to contemporary novelists and Hollywood, have used infectious disease for narrative effect. The... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-02 16:51:35 UTC ]
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New sponsor for Seven Stories’ ‘Authors into Schools’ programme

Seven Stories, the National Centre for Children’s Books, will reach 12,000 children via its Authors into Schools programme this year thanks to a new sponsor. Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 02:41:22 UTC ]
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Susan Orlean and readers share library stories at L.A. Times Book Club launch

In her research for "The Library Book," Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-26 21:09:36 UTC ]
More news stories like this | News stories tagged with: #susan orlean #library book #people call #daily basis #outlandish questions #times book


Susan Orlean and readers share library stories at L.A. Times Book Club launch

In her research for “The Library Book,” Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Some people want help cheating on crossword puzzles. Others have more personal queries. “There is a guy who calls the library... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-26 20:35:00 UTC ]
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McDermid launches search for real-life stories from people of Scotland

Crime author Val McDermid has launched the Blether campaign, searching for real-life stories from the people of Scotland, to be published on the Scottish Book Trust’s website. Continue reading at The Bookseller

[ The Bookseller | 2019-03-27 00:00:00 UTC ]
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Audible to produce new anthology as new sponsor for The Sunday Times Short Story Award

Audible has been announced as a new sponsor for, what will now be known as, the Sunday Times Audible Short Story Award 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-12-16 00:00:00 UTC ]
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BookExpo 2018: Julia Sommerfeld on the Launch of Amazon Original Stories’ First Collection

Amazon Original Stories, a new imprint dedicated to short digital fiction and nonfiction, released its first collection, 'The Real Thing,' yesterday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #imprint dedicated #real thing


BBC launches first interactive audio story with Amazon Alexa

The BBC has launched its first interactive audio story, a sci-fi comedy called "The Inspection Chamber", available through Amazon Alexa. Continue reading at The Bookseller

[ The Bookseller | 2017-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon alexa


Walliams, HarperCollins and talkRADIO launch The Story Hour

HarperCollins has partnered with talkRADIO to bring “A Summer of Walliams” to the airwaves from this Sunday 18th June. Continue reading at The Bookseller

[ The Bookseller | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #story hour


Folio Prize Foundation launches mentorships programme with First Story

The Folio Prize Foundation, in tandem with its sponsor Rathbone Investment Management, is to launch a mentorships programme for students at literacy charity First Story, with the Folio academicians acting as writing mentors. Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Unbound launches £5,000 short story prize

Crowdfunding publisher Unbound has launched a "major" new £5,000 short story prize in celebration of its fifth birthday. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Audible UK sponsors short story salon

Audible UK has signed a deal to sponsor events organised by Pin Drop, the short story salon founded by curator Simon Oldfield and writer Elizabeth Day. Continue reading at The Bookseller

[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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Galley Beggar launches short story comp

Independent publisher Galley Beggar Press is launching a short story competition this weekend. The Norwich-based publisher, which originally published Eimear McBride’s Baileys Women’s Prize for Fiction winner A Girl is a Half-Formed Thing, said the competition built on the success of its... Continue reading at The Bookseller

[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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Why local papers count - one story launches a care home campaign

A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian

[ The Guardian | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james harding #newspaper publishers