Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored Videos to seed brands’ videos alongside sites’ regular content. On Monday Sharethrough is adding Sponsored Stories units (not the same as Facebook’s, but we’ll get to that) to do the same for non-video content. As with InPowered and Disqus, Sharethrough’s advertisers such as launch partners Land Rover, Pop Secret and the National Multiple Sclerosis Society can designate their own content like a whitepaper or branded blog post to run as an ad. For example, Pop Secret has taken one of its Tumblr posts and run it as an ad on Serial Optimist. The ads appear as article links and can include a headline, short blurb describing the linked content, image thumbnail and social sharing buttons as well as a line delineating it as a sponsored unit and specifying the advertiser. Sharethrough founder and CEO Dan Greenberg said targeting and distribution is the same as with Sharethrough Sponsored Videos. The ads can be aimed according to audience demographics or site context and run within a publisher’s article feed alongside non-branded stories, in a similar gallery-style setup or as a standalone module on a single article page. Sharethrough’s network includes hundreds of individual publishers... Continue reading at 'AdWeek'
[ AdWeek | 2013-02-25 00:00:00 UTC ]
The publishing platform is gaining traction as a Substack substitute. But the comparison isn't so simple. Continue reading at Wired
[ Wired | 2021-06-07 11:00:00 UTC ]
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'Rights departments of publishing houses invariably seem the poor relation of the sales team,' says Richard Charkin. The pandemic is a prompt to reconsider. The post Richard Charkin: Let’s Hear It for Book Rights Sales People Worldwide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 14:43:14 UTC ]
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Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
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Delia Owens’s debut novel has sold more than four million copies — an astonishing trajectory for any new writer, much less for a 70-year-old wildlife scientist. Continue reading at The New York Times
[ The New York Times | 2019-12-21 10:00:08 UTC ]
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[caption id="attachment_174829" align="alignright" width="150"] Rachel Kay[/caption] On Wednesday, Hearst announced the hiring of Rachel Kay as vice president of talent, a newly created role that will advance talent recruiting programs across the company. Reporting directly to Hearst COO Mark... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 21:17:21 UTC ]
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Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age
[ Advertising Age | 2019-10-14 19:04:03 UTC ]
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For the first time since 2014, the Alabama Crimson Tide were not featured in “ESPN’s Saturday Night Football” opener, and while Nick Saban’s charges tend to reward the networks with big ratings numbers, their arch-rivals Auburn more than made up for their absence. According to Nielsen... Continue reading at Advertising Age
[ Advertising Age | 2019-09-04 17:06:00 UTC ]
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Condé Nast Pulls Investment From FarFetch [caption id="attachment_161701" align="alignright" width="150"] José Neves[/caption] Condé Nast pulled its nearly $300 million investment in the London-based luxury fashion retail marketplace FarFetch, following concerns about the management of the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-09 18:18:07 UTC ]
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Tim Greco has been hired and Holly Ruck and Malati Chavali have been named to new positions at Macmillan, where the sales team has been undergoing an overhaul of late. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-05 04:00:00 UTC ]
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Amazon unveiled the latest model of its popular Kindle e-reader Wednesday, the first version of the device with a front light that costs less than $100. The new Kindle, priced at $89.99, is one-third of an inch thick and weighs 6 ounces, making it easy to use with one hand, Amazon said. But the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-21 00:00:00 UTC ]
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DK is reorganizing its North American leadership structure, according to a letter from Mary Marotta, senior v-p, to staff. Among the changes is the appointment of Carol Stokke as the head of the sales team. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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E-textbook platform Bibliotech has raised $4.2m in its latest funding round and plans to double the size of its 15-strong software and sales team in London over the next two years. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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Summersdale’s sales and export director Nicky Douglas will be leaving the company on 29th March after more than 14 years in the role. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Unbound is bringing its sales and distribution arms in-house and has strengthened its sales team with two new hires. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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HarperCollins’ group sales director Oliver Wright has left the company with immediate effect. In a short statement issued on Friday (9th February), a spokesperson for the publisher said Wright had departed to “pursue other opportunities”. The sales team will report to HarperCollins c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2018-02-10 00:00:00 UTC ]
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The multimedia medical communications company has expanded to address customer data. The post Frontline Medical Communications Expands Digital Publishing and Sales Team appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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Digital advertising is Google and Facebook's market to lose, where the safety (and scale, and data and automation) of a walled garden have allowed them to grab 77% of gross spending online and nearly every new dollar spent. Unless a media buy goes through Facebook or Google, buyers rightly worry... Continue reading at Advertising Age
[ Advertising Age | 2017-07-07 00:00:00 UTC ]
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Head of Zeus has established its own sales team to sell and market its books to independent and high street booksellers across the UK from the beginning of September. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Three festivals are gaining traction in different parts of the battle-scarred African nation of Somalia. The next, Mogadishu's fair, is scheduled for August 17 through 19. The post Summer Festivals in Somalia Encourage Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-03 00:00:00 UTC ]
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The rise of social platforms has opened the doors to a wave of digital media publishers which specialize in off-site content distribution. U.S. Web publisher Mic is among them, and it's been gaining traction in the U.K. where it already has 1 million monthly eyeballs, according to comScore.... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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