Sharethrough Launches Own Take on Sponsored Stories

Companies like InPowered and Disqus have rolled out ad platforms for brands to promote articles and other more media-ish content with paid placements on publishers’ sites, and now Sharethrough is upping its stake in the game. Last September, the San Francisco-based ad startup launched Sponsored Videos to seed brands’ videos alongside sites’ regular content. On Monday Sharethrough is adding Sponsored Stories units (not the same as Facebook’s, but we’ll get to that) to do the same for non-video content. As with InPowered and Disqus, Sharethrough’s advertisers such as launch partners Land Rover, Pop Secret and the National Multiple Sclerosis Society can designate their own content like a whitepaper or branded blog post to run as an ad. For example, Pop Secret has taken one of its Tumblr posts and run it as an ad on Serial Optimist. The ads appear as article links and can include a headline, short blurb describing the linked content, image thumbnail and social sharing buttons as well as a line delineating it as a sponsored unit and specifying the advertiser. Sharethrough founder and CEO Dan Greenberg said targeting and distribution is the same as with Sharethrough Sponsored Videos. The ads can be aimed according to audience demographics or site context and run within a publisher’s article feed alongside non-branded stories, in a similar gallery-style setup or as a standalone module on a single article page. Sharethrough’s network includes hundreds of individual publishers... Continue reading at 'AdWeek'

[ AdWeek | 2013-02-25 00:00:00 UTC ]

Other news stories related to: "Sharethrough Launches Own Take on Sponsored Stories"


Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday

[ Digiday | 2015-12-10 00:00:00 UTC ]
More news stories like this


Samsung's latest ATIV laptop gets a 4K screen, discrete graphics

Samsung's ATIV Book 9 series has mostly targeted Ultrabook buyers with lighweight, powerful and pricey models like the ATIV Book 9 Plus. However, the company's latest model, the ATIV Book 9 Pro is now suited for demanding users like gamers and grap... Continue reading at Engadget

[ Engadget | 2015-11-05 00:00:00 UTC ]
More news stories like this


Stefani, McBride and May join Quarto sales

Quarto Publishing Group UK has made a series of appointments to its sales team, as part of a restructure. John Stefani, previously business development director at Simon & Schuster will take on the role of sales director, while Geraldine McBride, previously trade sales director at Bonnier... Continue reading at The Bookseller

[ The Bookseller | 2015-06-18 00:00:00 UTC ]
More news stories like this


Restructure for S&S UK sales

Simon & Schuster UK has changed the structure of its sales team, merging its adult and children's teams. The sales structure will now be split into two divisions, with one focusing on bookshop, online and digital sales, and the other targeting mass market and special sales. As part of the... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this


ALA 2015: All in the Family

As libraries around the country continue to change, one initiative that has been gaining traction is the network of libraries associated with Family Place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this


HarperCollins makes Ireland appointments

HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller

[ The Bookseller | 2015-05-22 00:00:00 UTC ]
More news stories like this


At Times, L'Oréal Is Getting 90% Video Ad View Rates

L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek

[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this


Carroll joins Pedigree Books

Phil Carroll, former head of book buying for Sainsbury's, is joining Pedigree Books Ltd as its interim head of sales. Pedigree Books, sister company to Pedigree Dolls & Toys, publishes annuals, yearbooks, learning and seasonal activity formats for children. Carroll will join the company on... Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this


ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this


Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this


People on the Move | 01.15.15

Kurt Soller was promoted to editor of Bloomberg Businessweek's Etc. section. He'd been deputy editor of the section previously. Amelia Lester was promoted to executive editor of NewYorker.com. She'd been with the site since 2009. Time has named Meredith Long its publisher. Long had been leading... Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this


Revisiting the Long Tail Theory as Applied to Ebooks

The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers, argues Marcello Vena. The post Revisiting the Long Tail Theory as Applied to Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-08 00:00:00 UTC ]
More news stories like this


Land Rover commissions novelist William Boyd’s latest

In a rare move for the publishing world, Land Rover has sponsored "An Ice Cream War" novelist William Boyd's new short fiction and turned it in into a gorgeous interactive campaign. The post Land Rover commissions novelist William Boyd’s latest appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-13 00:00:00 UTC ]
More news stories like this


Perseus Makes Changes to Sales Team

Following the appointment of Sabrina McCarthy as senior v-p, group sales at Perseus Books, part of CEO David Steinberger's restructuring efforts, the publisher announced further reorganization to its sales division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
More news stories like this


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this


Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this


Rebelmouse Hires Michael Hess as First Chief Revenue Officer

Rebelmouse has tapped Michael Hess as its first chief revenue officer, the latest step in the company's effort to broaden its pitch to marketers.Mr. Hess comes to Rebelmouse after less than a year at Greek mobile marketing firm Velti, which had sought to build a mobile ad network. Prior to... Continue reading at Advertising Age

[ Advertising Age | 2014-03-04 00:00:00 UTC ]
More news stories like this


Jack Higgins's name used by writer of 'erotic' ebooks

A Little Friendly Orgy and other porn stories have been sold as work by the author of The Eagle Has LandedReaders fancying a journey into the world of the bestselling thriller author Jack Higgins may be getting a different kind of thrill, courtesy of another writer selling erotic novels under... Continue reading at The Guardian

[ The Guardian | 2014-02-24 00:00:00 UTC ]
More news stories like this


Digital Printing Moves Beyond the Long Tail

There have been great advances in short-run digital printing (SRDP) and print-on-demand (POD) technologies over the last decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this