Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
News tagged with: #american express #mobile video

Other Publishing stories related to: 'Verizon Names J. Crew Executive to New Role of Marketing Chief'

Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video

Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast

S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
More news stories like this | News stories tagged with: #hachette book #schuster #early august #simon schuster

Goff named new Quarto group chief executive

Alison Goff has been announced as the new group chief executive officer at Quarto. Continue reading at The Bookseller

[ The Bookseller | 2021-11-17 08:37:56 UTC ]
More news stories like this | News stories tagged with: #quarto

Gannett Names Former We Company, Time Warner Executive as Chief Financial Officer

Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
More news stories like this | News stories tagged with: #usa today #time warner

Powell named new Boydell & Brewer chief executive

Independent academic publisher Boydell & Brewer has appointed James Powell as its new c.e.o. Continue reading at The Bookseller

[ The Bookseller | 2018-06-26 00:00:00 UTC ]
More news stories like this |

Isobel Hunter named new SCL chief executive

Isobel Hunter has been appointed as the first chief executive of the Society of Chief Librarians. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chief librarians

Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing

Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age

[ Advertising Age | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising executive #hearst corporation #told staff #effective immediately #interpublic group #universal mccann #starcom mediavest

Lena Atanassova Named Editor-in-Chief of Tokyopop

Most recently brand editor at the publisher’s LoveLove imprint, Atanassova will lead the full editorial team at the fast-growing manga publisher, overseeing acquisitions and production as it continues to expand its editorial purview. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #manga

Michelle Aielli Named Interim Executive Director at AWP

Aielli was most recently VP and publishing director of the now-dissolved Hachette Books imprint and has been on the AWP board since 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing director #hachette #recently vp

Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia

Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #hachette book

Lindsay Sagnette Named Editor-in-Chief of Putnam

Sagnette was most recently VP and editorial director at Atria, where she edited such authors as Jamie Ford and Jennifer Weiner. She will join Putnam as VP and editor-in-chief on July 15, rounding out its executive team following the Sally Kim's departure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sally kim #executive team #jennifer weiner

The Chief Executive of Hachette Book Group to Step Down

Michael Pietsch will be replaced on Jan. 1 by the chief executive of Hachette UK, who will helm both divisions, bringing them into closer alignment. Continue reading at The New York Times

[ The New York Times | 2023-11-14 20:01:58 UTC ]
More news stories like this | News stories tagged with: #michael pietsch #hachette uk #hachette

Lydah Pyles DeBin Named Executive Director of Center for Fiction

DeBin previously served as deputy director of Portland's Literary Arts, as well as a national account manager at Random House, Simon & Schuster, and Penguin Young Readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #deputy director #literary arts #random house #simon schuster

Ricardo Alberto Maldonado Named Executive Director of Academy of American Poets

Maldonado, the first Latinx appointee to helm the Academy, was previously codirector of 92NY’s Unterberg Poetry Center. He will begin his new role on July 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american poets

Coffee House Press Names Executive Editor and Makes Additional Hires

Coffee House Press in Minneapolis is building up its staff after 30% of its employees resigned this past month. Jeremy Davies was named executive editor and three Texas booksellers have also recently joined the press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #past month

BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales

Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek

[ AdWeek | 2023-03-17 11:28:40 UTC ]
More news stories like this | News stories tagged with: #digital media #news publisher