Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company said Thursday. Mr. Scotti, a native of Argentina, will step into the position at Verizon after previous stints overseeing marketing for print and digital brands at Conde Nast, including Vogue magazine, and as head of global advertising and brand management at American Express Co.Verizon this week became the last of the four major wireless carriers to join a round of price cuts and doubling of data allotments aimed at winning customers who are shopping for cheaper ways to watch more mobile video. The marketing push is in response to campaigns from smaller rivals like T-Mobile U.S., which reversed customer losses to gain more than 2 million subscribers last year. The proliferation of T-Mobile's magenta-colored ads and no-contract bargains have helped set a new tone for the industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Gannett Names Former We Company, Time Warner Executive as Chief Financial Officer

Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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The UK’s World Book Day Names a First Chief Executive

Cassie Chadderton is being tapped by the London-based reading charity for 'her track record of representing policy and political and stakeholder relations.' The post The UK’s World Book Day Names a First Chief Executive appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-22 08:05:09 UTC ]
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Powell named new Boydell & Brewer chief executive

Independent academic publisher Boydell & Brewer has appointed James Powell as its new c.e.o. Continue reading at The Bookseller

[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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Isobel Hunter named new SCL chief executive

Isobel Hunter has been appointed as the first chief executive of the Society of Chief Librarians. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Ex-McCann CEO Nick Brien Named Chief Executive of Hearst's iCrossing

Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age

[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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Ruth Dickey named executive director of the National Book Foundation

Ruth Dickey will replace Lisa Lucas, who recently left the National Book Foundation to become the publisher of Pantheon and Schocken Books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-02-11 19:41:39 UTC ]
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US National Book Awards Foundation Names Ruth Dickey As Executive Director

Ruth Dickey, the executive director of Seattle Arts & Lectures, is to take up her new post with the National Book Foundation on May 17. The post US National Book Awards Foundation Names Ruth Dickey As Executive Director appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-11 14:52:33 UTC ]
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National Book Foundation Names Ruth Dickey as Executive Director

Ruth Dickey, the executive director of Seattle Arts & Lectures, is succeeding Lisa Lucas, who left the organization to become the publisher of Pantheon and Schocken. Continue reading at The New York Times

[ The New York Times | 2021-02-11 10:00:18 UTC ]
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Havas Chicago Names New Executive Client, Strategy Leads

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and... Continue reading at AdWeek

[ AdWeek | 2020-12-17 15:30:20 UTC ]
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Jordan Smith Named Interim NBF Executive Director

National Book Foundation deputy director Jordan Smith has been appointed interim executive director of the Foundation, succeeding current executive director Lisa Lucas, who is leaving to become senior v-p and publisher of Pantheon and Schocken books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-10 05:00:00 UTC ]
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Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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Parodi joins Europa Editions in new sales and marketing role

Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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Jamia Wilson Named Executive Editor at Random House

Wilson, previously executive director and publisher of the Feminist Press, has been named v-p and executive editor at Random House effective January 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-30 04:00:00 UTC ]
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HC, S&S Name Company-Wide Diversity Executives

As part of an industry-wide effort to reckon with issues of diversity in trade book publishing, HarperCollins and Simon & Schuster have each named new high-ranking staffers to address issues of diversity at their companies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-16 04:00:00 UTC ]
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New roles for Crewe and O'Sullivan at Penguin General

Daniel Crewe and Martina O'Sullivan are to take up new roles at Penguin General with the departure of publisher Venetia Butterfield, who will become m.d. of Cornerstone in January 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 06:42:21 UTC ]
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Bon Appétit names Dawn Davis, celebrated Simon & Schuster exec, new editor-in-chief

The storied culinary media brand lands a, well, seasoned publishing pro at a critical juncture.   Continue reading at Advertising Age

[ Advertising Age | 2020-08-27 17:16:47 UTC ]
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Trexler Named Interim CBLDF Executive Director

The Comic Book Legal Defense Fund has appointed Jeff Trexler its interim director, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
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Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
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Mike Martoccia Named to Digital Sales/Marketing Role with APG

Mike Martoccia, who has been consulting with Adams Publishing Group since February, has been named APG’s vice president of digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-19 18:48:41 UTC ]
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