Marie Claire is becoming the latest publisher to seek an alternative to Apples walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look thats designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well. Jason Baptiste, CEO of Onswipe, said the platform appeals to publishers desire to build a tablet audience without giving up control to the App Store. He said Onswipe is optimizing sites for Forbes, Slate and Ziff-Davis, too. [Publishers] have done a great job with apps, but advertisers want scale, Baptiste said. And publishers have that scale on the Web. Its by far the most [common] activity on tablet devices. Why not take advantage of that instead of having to deal with the headaches of the App Store? Marie Claire hasnt pulled out of the App Store, and chief revenue officer Nancy Berger Cardone said the magazines app is still very important. But these are uneasy times for Apple. When the iPad launched a year ago, publishers rushed to throw up digital editions on the device, hoping consumer and ad revenue would follow. But the universe of tablet owners, while growing, remains small, and app download numbers are low. Plus, Apple has rankled publishers by taking 30 percent of the revenue from their App Store sales and withholding consumer data thats seen as critical to getting advertisers on board. And, as much as Steve Jobs... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-21 00:00:00 UTC ]
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Marie Claire is becoming the latest publisher to seek an alternative to Apples walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look thats designed for the tablet. Marie Claire created the site using technology company Onswipe, which... Continue reading at AdWeek
[ AdWeek | 2011-06-21 00:00:00 UTC ]
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Extra! Extra! Have you heard the news? Actress and soon-to-be-Royal Family in-law Meghan Markle has … a gray hair. Marie Claire noticed this and thought it worthy to write about. The fashion magazine tweeted “Meghan Markle Has A Single Gray Hair,” and included a zoomed-in close up with a... Continue reading at Fast Company
[ Fast Company | 2018-04-05 00:00:00 UTC ]
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More than £300m wiped off market value as company says Zillah Byng-Thorne is to step downFuture, one of Europe’s biggest and most successful digital media companies, has seen more than £300m wiped off its market value after the company said that chief executive Zillah Byng-Thorne is to step down... Continue reading at The Guardian
[ The Guardian | 2022-09-20 11:10:40 UTC ]
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The Marie Claire Edit shopping site is coming to the U.S., with an exclusive two-month deal with Nordstrom. The post Marie Claire expands shopping hub from the U.K. to the U.S. appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-03-16 04:01:00 UTC ]
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Literary critic Edmund Wilson, an early champion, called her “a writer in a class by herself.” Continue reading at The Washington Post
[ The Washington Post | 2021-12-03 01:22:24 UTC ]
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Future’s share price soars as it says full-year results will be ‘materially ahead’ of expectationsCoronavirus – latest updatesSee all our coronavirus coverageFuture, the owner of magazines from Marie Claire to Metal Hammer and sites such as TechRadar and GoCompare, has reported record revenues... Continue reading at The Guardian
[ The Guardian | 2021-05-19 12:15:47 UTC ]
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Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
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With retail on lockdown "Working in skincare, samples are the number-one way to get people into a product." The post ‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-03 04:01:29 UTC ]
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Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian
[ The Guardian | 2019-09-10 11:45:36 UTC ]
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Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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Apple's user friendly move is likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data. The post Forget the duopoly, Apple’s anti-tracking moves rattle digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-18 00:00:00 UTC ]
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Another futuristic store is launching, bringing us ever closer to the pages of a Philip K. Dick novel. Fashion glossy Marie Claire is teaming up with Mastercard to debut The Next Big Thing Concept Shop, a temporary retail store boasting tech innovations like smart mirrors and new ways to pay.... Continue reading at Advertising Age
[ Advertising Age | 2017-09-15 00:00:00 UTC ]
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For a spectacularly styled fashion magazine cover, look no further than the May issue of Marie Claire, hitting newsstands April 18. All five "Fresh Faces" covers are notable for the wardrobe selections, especially the one featuring singer-songwriter and Moonlight actress Janelle Mon?e. Her... Continue reading at AdWeek
[ AdWeek | 2017-04-10 00:00:00 UTC ]
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Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian
[ The Guardian | 2015-10-14 00:00:00 UTC ]
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Marie Claire's denim-themed August issue is arriving at subscribers' homes with an extra cover they "unzip" to open by pulling on a perforated strip.Guess logos wallpaper the inside of the magazine's zipped-down cover, which cost the brand something in the mid six figures, said Nancy Berger... Continue reading at Advertising Age
[ Advertising Age | 2014-07-21 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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Marie Claire, the monthly fashion magazine, is celebrating its 25th British anniversary with a bumper 430-page birthday October issue. Continue reading at Media Week
[ Media Week | 2013-08-29 00:00:00 UTC ]
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US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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