Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines. First up is Yahoo Food, which will focus entirely on the culinary realm. Afterwards, Yahoo Tech will launch spearheaded by David Pogue, who was poached from the New York Times last October.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2014-01-09 00:00:00 UTC ]
News tagged with: #betting big #digital magazines #publishing industry #distinctive voice #online magazines

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