Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines. First up is Yahoo Food, which will focus entirely on the culinary realm. Afterwards, Yahoo Tech will launch spearheaded by David Pogue, who was poached from the New York Times last October.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2014-01-09 00:00:00 UTC ]
News tagged with: #betting big #digital magazines #publishing industry #distinctive voice #online magazines

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Magazines' Next Big Goal: Reaching Latinas In English

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[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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Amazon MatchBook makes a big push for print book buyers to go digital

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[ PC World | 2013-10-30 00:00:00 UTC ]
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Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

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[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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Magazine ABCs: Style at Home continues double-digit circulation rise

IPC Media's Style at Home and Ideal Home, and Hearst Magazines UK's Elle Decoration, posted circulation increases in the first half of 2013, as the wider home interests sector posted modest declines. Continue reading at Media Week

[ Media Week | 2013-08-15 00:00:00 UTC ]
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Hearst Magazines Finds Chief Digital Exec at The New York Times

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[ AdWeek | 2013-07-29 00:00:00 UTC ]
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New York Times to launch digital magazine

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[ Crains New York | 2013-07-13 00:00:00 UTC ]
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[ Betanews | 2013-07-11 00:00:00 UTC ]
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[ PC World | 2013-06-04 00:00:00 UTC ]
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[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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[ Media Week | 2013-05-09 00:00:00 UTC ]
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Skateboarder Magazine Goes Digital-First

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[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
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[ AdWeek | 2013-04-15 00:00:00 UTC ]
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[ Folio Magazine | 2013-04-01 00:00:00 UTC ]
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[ The New York Times | 2013-03-17 00:00:00 UTC ]
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[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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[ Folio Magazine | 2012-09-11 00:00:00 UTC ]
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[ Stuff | 2012-08-01 00:00:00 UTC ]
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[ The New York Times | 2012-06-18 00:00:00 UTC ]
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[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
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[ Folio Magazine | 2012-05-11 00:00:00 UTC ]
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