Marie Claire is becoming the latest publisher to seek an alternative to Apples walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look thats designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well. Jason Baptiste, CEO of Onswipe, said the platform appeals to publishers desire to build a tablet audience without giving up control to the App Store. He said Onswipe is optimizing sites for Forbes, Slate and Ziff-Davis, too. [Publishers] have done a great job with apps, but advertisers want scale, Baptiste said. And publishers have that scale on the Web. Its by far the most [common] activity on tablet devices. Why not take advantage of that instead of having to deal with the headaches of the App Store? Marie Claire hasnt pulled out of the App Store, and chief revenue officer Nancy Berger Cardone said the magazines app is still very important. But these are uneasy times for Apple. When the iPad launched a year ago, publishers rushed to throw up digital editions on the device, hoping consumer and ad revenue would follow. But the universe of tablet owners, while growing, remains small, and app download numbers are low. Plus, Apple has rankled publishers by taking 30 percent of the revenue from their App Store sales and withholding consumer data thats seen as critical to getting advertisers on board. And, as much as Steve Jobs... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-21 00:00:00 UTC ]
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IPC Media magazine Marie Claire has appointed Toby Evans as publisher, from his position as associate publisher on woman's weekly title Look. Continue reading at Media Week
[ Media Week | 2012-01-06 00:00:00 UTC ]
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Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week
[ Media Week | 2011-09-15 00:00:00 UTC ]
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IPC Media claims its email marketing has been "revolutionised" by a new technology platform that has led newsletter subscriptions to increase almost 60% in a single year. Continue reading at Media Week
[ Media Week | 2011-06-30 00:00:00 UTC ]
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Justine Southall, previously the publisher of NatMag's Cosmopolitan magazine, has been made publisher of IPC's women's glossy, Marie Claire. Continue reading at Media Week
[ Media Week | 2011-04-21 00:00:00 UTC ]
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Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews
[ Betanews | 2019-09-23 14:41:55 UTC ]
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Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
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CONTEMPORARY FASCISM HAS MOVED faster than conventional book publishing can turn out the books to explain it. Two recent releases highlight markedly different approaches to the contemporary far right and a fundamental disagreement over how to contain its spread. Sociologist Cynthia... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-25 15:00:46 UTC ]
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You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget
[ Engadget | 2019-05-15 00:00:00 UTC ]
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Johns Hopkins University students will no longer need to carry a physical identification card, thanks to a partnership with Apple. Starting this week, students can flash their iPhone to get into their dorm buildings, print papers at the campus library or buy apparel at the university book store.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-28 00:00:00 UTC ]
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In March, Apple unveiled its Everyone Can Create curriculum, a program aimed at helping educators integrate drawing, music, video and photo skills into their lessons and assignments. Now, the company has made that curriculum available for free throug... Continue reading at Engadget
[ Engadget | 2018-10-01 00:00:00 UTC ]
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Apple plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services.The... Continue reading at Advertising Age
[ Advertising Age | 2018-04-17 00:00:00 UTC ]
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Apple on Wednesday promoted a company veteran to oversee Apple Music and said the service had hit 48 million subscribers. Oliver Schusser is now vice president of Apple Music and international content. A 14-year Apple employee, Schusser previously led launches of Apple services like the iTunes... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
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The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Do you like rip-roaring science fiction books? Do you like movies? Then you are in for a treat in, well, two years. Amazon MGM Studios just set a release date of March 20, 2026 for Project Hail Mary, according to Deadline. It’s based on the Andy Weir novel of the same name, which was one of our... Continue reading at Engadget
[ Engadget | 2024-04-19 17:44:40 UTC ]
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By Dr Oliver Tearle (Loughborough University) The short stories of John Cheever (1912-82) are among the greatest American short stories of the twentieth century. His Collected Stories runs to 900 pages and contains tales which are by turns realist, borderline magic-realist, and downright... Continue reading at Interesting Literature
[ Interesting Literature | 2024-04-17 14:00:45 UTC ]
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By Dr Oliver Tearle (Loughborough University) Of all of the short stories by H. G. Wells (1866-1946), ‘The Apple’ is perhaps the most allegorical. First published in the Idler magazine in October 1896, the story concerns a schoolmaster who meets a man on a train; this man gives the teacher an... Continue reading at Interesting Literature
[ Interesting Literature | 2024-03-27 15:00:31 UTC ]
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Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek
[ AdWeek | 2024-03-07 14:16:11 UTC ]
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