Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
News tagged with: #year earlier #paying dividends #deputy editor #ve made

Other Publishing stories related to: 'Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video'


Conde Nast Entertainment Hires YouTube Stars for Original Video Push

The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original shows #youtube channels #youtube stars #sights set


The first bestselling paperback original in the US was a work of lesbian pulp fiction.

Today, dear readers, is Paperback Book Day! It’s the anniversary of the day that the first Penguin paperback was published in England. Good! Personally, I’ll take paperbacks over hardcovers any old day. Don’t @ me! They’re more affordable. They’re lighter. And they don’t wear book jackets that,... Continue reading at Literrary Hub

[ Literrary Hub | 2021-07-30 16:26:11 UTC ]
More news stories like this | News stories tagged with: #paperback


Daunt Books Originals acquires 'landmark work' of Black studies professor

Daunt Books Publishing has acquired Ordinary Notes by Christina Sharpe, a work of creative non-fiction about memorial and remembrance.   Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 23:40:05 UTC ]
More news stories like this | News stories tagged with: #books publishing #creative non-fiction


Here are the finalists for the NYPL’s Helen Bernstein Award, which celebrates working journalists.

Since 1988, the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism has been shining a light on journalists who call attention to vital current events or societal issues. The titles up for consideration this year tackle domestic violence, sexual harassment, mass... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-21 20:39:14 UTC ]
More news stories like this | News stories tagged with: #book award #mass incarceration #sexual harassment


Pippi Longstocking musical in works to celebrate 75th anniversary

A "musical circus show" based on Pippi Longstocking is in the works, with ABBA's Björn Ulvaeus on board as executive producer, as part of celebrations to mark the 75th anniversary of the children's classic. Continue reading at The Bookseller

[ The Bookseller | 2019-11-18 06:48:24 UTC ]
More news stories like this | News stories tagged with: #75th anniversary #executive producer #pippi longstocking


Children’s Books in China 2019: A Showcase of New Original Works from China

Creating books for little people who have just started crawling and saying their first words or for older ones who are too preoccupied with schoolwork to read is hardly child’s play. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original works


Facebook's new offer to advertisers: Safe videos at lower prices

Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age

[ Advertising Age | 2018-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy ads #place ads #tv studios #reality show #video service #started testing #premium content


Children's Books in China 2018: A Wide-Ranging Selection of Original Works from China

With nearly 100 Chinese publishers and at least half that many illustrators attending the Bologna Children’s Book Fair in March, a big contingent will be representing the land of 1.38 billion people. Most of the publications they are bringing to the fair focus on common themes and age-old plots... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #common themes #big contingent #book fair #original works #wide-ranging selection #bologna children


Cliffhanger: Dan Brown at Frankfurt Book Fair on the ‘Origin’ of His Work’s Drama

'I think it's dangerous when religion thinks that it has the market cornered on morality,' Dan Brown told his audience at Frankfurter Buchmesse. The post Cliffhanger: Dan Brown at Frankfurt Book Fair on the ‘Origin’ of His Work’s Drama appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #dan brown


Here Are the Shows Coming Exclusively to Facebook Watch, Its New Original Video Hub

Late Wednesday night, Facebook announced the roll-out of its TV-like programming slate for its new vertical called Watch, which will feature original shows from dozens of publishers and companies. NASA, Mashable, MLB and more will produce episodic content for viewers to like, comment and keep up... Continue reading at AdWeek

[ AdWeek | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced #facebook watch


Best of the week: Amazon makes push for video publishers

This week, our top stories examined Amazon’s video platform and Facebook’s tool that will give publishers more Instant Articles performance data. The post Best of the week: Amazon makes push for video publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give publishers #video platform #video publishers


You May Not See Original Facebook-Exclusive Video Content From Publishers Until August

Facebook's initiative under which publishers are creating exclusive original video content for the social network continues to move forward, but on a revised timetable, according to reports. "Multiple sources" told Kurt Wagner and Peter Kafka of Recode that the initial plan was to roll out... Continue reading at AdWeek

[ AdWeek | 2017-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pushed back #multiple sources #move forward


As celebrity books boom, professional authors are driven out of full-time work

Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian

[ The Guardian | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full-time writer #irish novelist #day job #professional authors #living wage #latest casualty


Call of Duty maker Activision to use Facebook live video to push e-sports

World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian

[ The Guardian | 2016-05-12 00:00:00 UTC ]
More news stories like this |


VIDEO: Bookshops celebrating 'Super Thursday'

Bookshops and publishers on both sides of the Atlantic are celebrating 'Super Thursday', the unofficial day that sees their big push for Christmas sales. Continue reading at BBC World

[ BBC World | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas sales #big push #super thursday


VIDEO: Celebrating books in Mogadishu

Somalia is holding its first international literary festival in the capital Mogadishu. Continue reading at BBC News

[ BBC News | 2015-08-28 00:00:00 UTC ]
More news stories like this |


BEA 2015: Celebrating Hijuelos—His Work Lives On

The sudden death of Oscar Hijuelos at age 62 in October 2013 was a shock to the literary world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary world #oscar hijuelos #sudden death #work lives


Millennial News Site Mic Premieres First Video Series in 2015 Push

Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age

[ Advertising Age | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past couple #video games #video division


VIDEO: Children celebrate World Book Day

As millions of children celebrate World Book Day, Tim Muffett has been looking at what makes bedtime reading a best seller. Continue reading at BBC World

[ BBC World | 2015-03-05 00:00:00 UTC ]
More news stories like this |