Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]

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Blackwell’s 17% growth vindicates multichannel strategy, says Prescott

Blackwell’s has reported growth of 17% in its past fiscal year, following an increase of 12% a year earlier. Continue reading at The Bookseller

[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Hearst Magazines Taps New Global VP | People on the Move

Meredith staffs up a former Time Inc. title, Teen Vogue gets a deputy editor, and more people on the move this week... The post Hearst Magazines Taps New Global VP | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Google and Facebook make up less than 5 percent of publishers’ digital revenue

Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-08 00:00:00 UTC ]
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Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move

The Atlantic.com taps a new deputy editor, Esquire names new literary editor, and more... The post Crain’s New York Business Names Mary Kramer Group Publisher | People On the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-11-21 00:00:00 UTC ]
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Vida survey of publications identifies shortage of female authors

The annual Vida count of authors across the world suggests about two-thirds of those published, and the critics who review them, are men – but their intersectionality survey is less conclusiveThe 2016 Vida count has been released and it demonstrates yet again that the media can’t seem to locate... Continue reading at The Guardian

[ The Guardian | 2017-10-19 00:00:00 UTC ]
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Waterstones back in the black after five years

Waterstones has reported a profit for the first time under the ownership of Russian businessman Alexander Mamut and direction of its m.d. James Daunt. Boosted by “better standards of bookselling”, the 270-store chain saw sales rise by 4% to £409.1m in the year to 30th April 2016, helping it... Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Retailers' sales rose 1% in December but face 2017 'challenge'

UK retailers saw a strong finish to Christmas, with like-for-like sales up 1.0% in December from the same month a year earlier, the British Retail Consortium has reported. Continue reading at The Bookseller

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French bookshops' Christmas sales down 0.5%

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[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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Amazon paid less UK tax last year

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[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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Back to black for Canongate

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[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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EDC Posts a 59% Earnings Jump in Record Fiscal 2016

Total revenue soared 95% in the fiscal year ended February 29, 2016 at Educational Development Corp. over fiscal 2015, to $63.6 million, and net earnings jumped to $2.1 million from $859,200 a year earlier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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News Corp. Plummets as Profit Trails Estimates on Ad Revenue

Shares of News Corp., controlled by billionaire Rupert Murdoch, had a record decline after the publisher of the Wall Street Journal and New York Post reported fiscal second-quarter profit that missed analysts' estimates.Earnings, excluding some items, were 20 cents a share in the period ended... Continue reading at Advertising Age

[ Advertising Age | 2016-02-06 00:00:00 UTC ]
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Australian Women’s Weekly editor-in-chief Helen McCabe resigns after six years

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[ The Guardian | 2016-01-13 00:00:00 UTC ]
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Campbell made news editor of The Bookseller

Lisa Campbell has been made news editor of The Bookseller, reporting to Benedicte Page, deputy editor. Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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Google Is Making the Mobile Web Faster for Publishers and Their Readers

Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek

[ AdWeek | 2015-10-08 00:00:00 UTC ]
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The good, the bad and the bearded

Spectator magazine profile shows Evgeny Lebedev in mixed light with glowing comments from celebrity friends but questions about the use of his papers for pet projects from detractors Independent and Evening Standard owner Evgeny Lebedev may be well known for his plush facial hair, but a... Continue reading at The Guardian

[ The Guardian | 2015-09-23 00:00:00 UTC ]
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'Solid' Quarto half-year revenues rise 1%

The chief executive of The Quarto Group, Marcus Leaver, said the company achieved a “solid” set of results in the first half of the year, with revenues rising 1% compared to the same period a year earlier.   For the six months ending 30th June 2015, revenues totalled $66.2m (£42.4m), 1% higher... Continue reading at The Bookseller

[ The Bookseller | 2015-08-14 00:00:00 UTC ]
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Jenny Bell dies

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[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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FT owners Pearson posts £115m loss

Publishing group Pearson - which is selling its Financial Times newspaper - reports a first half loss of £115m compared with £36m a year earlier. Continue reading at BBC News

[ BBC News | 2015-07-24 00:00:00 UTC ]
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