Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the... Continue reading at The Guardian
[ The Guardian | 2015-06-03 00:00:00 UTC ]
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If you're looking for a new tablet to keep track of all your 2024 goals on (or just for fun), now is a great time to buy. A range of Amazon Fire Tablets are currently on sale, including the new Fire HD 10 tablet. A 42 percent discount brings the 64GB Amazon Fire HD 10 tablet to $105 from $180 —... Continue reading at Engadget
[ Engadget | 2024-01-15 12:05:32 UTC ]
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Amazon has begun notifying Comixology users that they’ll no longer be able to read comics on the app come December 4. Comixology is merging with the Kindle app, and users’ libraries will soon only be accessible via the latter. The move caps off the ruination of... Continue reading at Engadget
[ Engadget | 2023-11-15 21:39:11 UTC ]
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Amazon has kicked off a new Fire tablet sale ahead of its Prime Big Deal Days event later this month. The discounts include the Fire HD 8 down to $60, the Fire HD 8 Plus for $70, the Fire Max 11 for $150, the previous-generation Fire HD 10 for $75 and the Fire 7 for $40,... Continue reading at Engadget
[ Engadget | 2023-10-02 07:45:36 UTC ]
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The International Publishers Association has a series of events during Frankfurt Book Fair, many open to trade visitors and exhibitors. The post At Frankfurter Buchmesse: IPA Events Open to Trade Visitors, Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-26 23:54:02 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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If you think your kids should have a smart display of their very own, this might be a good time to grab two of them from Amazon. In advance of Prime Day, you can get two Echo Show 5 Kids for the price of one. The displays came out in 2023 and typically go for $100 each. By using the code... Continue reading at Engadget
[ Engadget | 2023-06-22 16:30:34 UTC ]
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You can get your kid a new e-reader or tablet at a discount from Amazon right now if you're looking to stoke their love of reading or just simply want to get them a new toy. The 8GB Kindle Paperwhite Kids is currently on sale for $90 for Prime members, which is 44 percent off its list price of... Continue reading at Engadget
[ Engadget | 2023-06-21 10:55:36 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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Amazon is having a big sale on its Fire Kids tablets just in time for summer break. The Fire 7 tablet 16GB boasts one of the best discounts (along with normally being the cheapest option), with a 45 percent off sale bringing it to $60 from $110. However, for only $5 more, the 32GB model is on... Continue reading at Engadget
[ Engadget | 2023-06-06 10:35:03 UTC ]
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The garlanded short story author will release her next collection solely in bookshops and select independent online outlets to coincide with Bookshop DayPrize-winning author Lydia Davis’ new collection of short stories will not be sold on Amazon, with the author saying she does not “believe... Continue reading at The Guardian
[ The Guardian | 2023-04-19 10:05:07 UTC ]
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You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget
[ Engadget | 2023-03-17 09:28:33 UTC ]
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Amazon has kicked off another round of discounts for its Fire tablet lineup, with both standard and Kids models on sale. The highlight of the bunch is a deal that brings the latest Fire HD 8 down to $60. That's $5 more than the all-time low we saw over the holiday season, but still about $25 off... Continue reading at Engadget
[ Engadget | 2023-03-06 15:46:54 UTC ]
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This week, Apple announced and set the release date for the new MacBook Pros and both Amazon and Best Buy rushed to offer a slight discount on pre orders. Amazon also knocked a hefty 40 percent off many of their Fire Tablets, including the new Fire HD 8. Bose's QC II earbuds are back down to... Continue reading at Engadget
[ Engadget | 2023-01-20 17:15:19 UTC ]
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