Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon, apparently intent on fostering the illest of will among book lovers, is opening a store directly across the street from Nashville’s Parnassus Books, an independent bookstore founded by Ann Patchett and Karen Hayes in 2011. (Full disclosure: I visited the store for the first time this... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-26 16:58:35 UTC ]
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One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
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Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
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Fantasy author accuses the online giant of using its market dominance ‘to control what we write and what we read’The grande dame of fantasy Ursula K Le Guin has weighed in forcefully to the debate about Amazon’s role in publishing. In a blogpost on the site Book View Cafe, entitled “Up the... Continue reading at The Guardian
[ The Guardian | 2015-06-03 00:00:00 UTC ]
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The latest Amazon Fire HD 8, updated last month and starting at $100, is a modest refresh, offering more RAM, a nominally upgraded camera and some new AI features. The general sales pitch, however, remains the same: You get a just-competent tablet for the essentials at a dirt-cheap (and... Continue reading at Engadget
[ Engadget | 2024-11-15 14:19:25 UTC ]
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If you've been on the lookout for a killer deal on a perfectly decent tablet for streaming videos and catching up on some reading, hunt no more. Just ahead of the October edition of Prime Day, Amazon has slashed the price of the Fire HD 10 tablet to $75, which is a discount of $65. This matches... Continue reading at Engadget
[ Engadget | 2024-09-30 20:27:55 UTC ]
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One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World
[ PC World | 2024-08-27 10:30:00 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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The 61st Bologna Children's Book Fair surpasses last year's exhibitor count, suggesting a strong post-pandemic return. The post Bologna Children’s Trade Show Opens: 1,523 Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-08 19:47:07 UTC ]
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If you're looking for a new tablet to keep track of all your 2024 goals on (or just for fun), now is a great time to buy. A range of Amazon Fire Tablets are currently on sale, including the new Fire HD 10 tablet. A 42 percent discount brings the 64GB Amazon Fire HD 10 tablet to $105 from $180 —... Continue reading at Engadget
[ Engadget | 2024-01-15 12:05:32 UTC ]
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Amazon has begun notifying Comixology users that they’ll no longer be able to read comics on the app come December 4. Comixology is merging with the Kindle app, and users’ libraries will soon only be accessible via the latter. The move caps off the ruination of... Continue reading at Engadget
[ Engadget | 2023-11-15 21:39:11 UTC ]
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Amazon has kicked off a new Fire tablet sale ahead of its Prime Big Deal Days event later this month. The discounts include the Fire HD 8 down to $60, the Fire HD 8 Plus for $70, the Fire Max 11 for $150, the previous-generation Fire HD 10 for $75 and the Fire 7 for $40,... Continue reading at Engadget
[ Engadget | 2023-10-02 07:45:36 UTC ]
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The International Publishers Association has a series of events during Frankfurt Book Fair, many open to trade visitors and exhibitors. The post At Frankfurter Buchmesse: IPA Events Open to Trade Visitors, Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-26 23:54:02 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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