With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you're an audiophile who has more than 1,000 records stored meticulously in your apartment—and can't resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also those like President Obama, and so many others, who got a turntable as a gift (a record player was the top selling home-audio product on Amazon this past holiday season) and are just now building up your LP collection, four decades after the medium was overtaken by the compact disc and declared dead—before the MP3 came along and, in turn, virtually did in the CD. "Even the leader of the free world has rediscovered vinyl," notes John Sykes, president of entertainment enterprises at iHeartMedia, who gifted Obama—who gives a keynote address on the first day of South by Southwest in Austin, Texas—all of the Beatles' remastered albums. "He's a music fanatic, and I always bring him music... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-05 00:00:00 UTC ]
News tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff

Other Publishing stories related to: 'With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?'


With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


How to save papers, photos, and analog music digitally

Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World

[ PC World | 2024-03-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #main window #hard drive #main view #originally appeared #libraries


London, the New Capital of Middle Eastern and North African Arts, Culture, Music, and Literature, by Malu Halasa

Culture Street mural for Grenfell Tower, with poem by Ben Okri, North Kensington, London, image courtesy of IranWire and #PaintTheChange. London-based writer Malu Halasa canvasses the Middle Eastern and North African culture scene in London,... Continue reading at World Literature Today

[ World Literature Today | 2021-04-19 19:22:28 UTC ]
More news stories like this | News stories tagged with: #tate modern #south korea #extensively covered #graphic novel #online book #memoir #bookstore


Medium Goes Analog With First Print Book

Online publishing platform Medium will publish its first print book,'The Big Disruption,' next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book


Algonquin Goes Vinyl for ‘Music City’ Novel Promo

In a small press first, Algonquin released a 45 to promote Ed Tarkington's debut novel, which is shot-through with ‘70s music. It features two original songs written and performed by Grammy-nominated country musician Will Hoge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small press


Why Digital-Facing Brands Stick Around for SXSW Music

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek

[ AdWeek | 2015-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique opportunity #critical component #credit cards #mobile space #share content


Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the... Continue reading at AdWeek

[ AdWeek | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international audience #record label #great taste


Jeremy Denk’s Memoir Features Music, Love and More Music

In “Every Good Boy Does Fine,” the concert pianist recalls his artistic and erotic awakening. Continue reading at The New York Times

[ The New York Times | 2022-03-24 15:00:06 UTC ]
More news stories like this | News stories tagged with: #good boy #memoir


Bob Dylan's entire music catalogue bought by Universal Music

Bob Dylan's entire catalogue of songs, one of the great treasures in music history, has been acquired by Universal Music Publishing Group for an undisclosed sum.  Continue reading at CBC

[ CBC | 2020-12-07 16:53:36 UTC ]
More news stories like this | News stories tagged with: #bob dylan #universal music #entire catalogue #music history


Peloton told it can't countersue music publishers over high workout music prices

Peloton has failed to convince the court that the National Music Publishers Association violated federal antitrust laws. If you'll recall, the NMPA sued Peloton in early 2019, accusing it of using songs in its workout videos without obtaining the pro... Continue reading at Engadget

[ Engadget | 2020-01-30 13:20:00 UTC ]
More news stories like this | News stories tagged with: #ll recall #publishers association


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #social platforms #ll receive


Why Bill Gates Is Reading “Capitalism Without Capital”

The tech-mogul-turned philanthropist has just published a review of a dense 2017 book on how “intangible assets”–things like software and data–are changing the economy. Mid-2018 might seem like a strange time for Bill Gates to review a largely academic book that came out in late 2017. But as... Continue reading at Fast Company

[ Fast Company | 2018-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill gates #strange time #book covers


Facebook Harmonized With Global Music Rights, HFA/Rumblefish, Kobalt Music Publishing

Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading at AdWeek

[ AdWeek | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #menlo park #facebook announced #music publishers #facebook head


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
More news stories like this |


Book about politics and pop music wins Penderyn Music Book Prize

Daniel Rachel's book about politics and pop music "coming together for the first time in Britain's musical history" has won the 2017 Penderyn Music Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop music


If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


The Future of Music: U.S. to Review Rules Covering Streaming Music Fees

Lobbyists for the music industry and streaming music services are gearing up to battle one another after the Justice Department said it will review decades-old agreements that govern songwriter royalties.The review, which follows court battles between rights holders and Pandora internet radio,... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field


Remembering Stephen Rubin, with an Evening of Words and Music

About 200 friends attended a memorial service on Thursday evening at New York’s Metropolitan Club to celebrate the memory of the influential publisher and noted opera buff, who died last October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #thursday evening #memorial service