Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
News tagged with: #managing partner #digital investment #horizon media #big challenge #happen overnight #ve built #adweek magazine

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Warner Bros. creates a new unit overseeing big brands, including DC

Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #big brands #warner bros


How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commerce-focused publishers #facebook ads #direct-to-consumer brands


Midlist authors plug big-brand gap in 2017 review

In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller

[ The Bookseller | 2018-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breakout bestsellers


Big brand probes dominate FT business book longlist

The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller

[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company revealed #oculus rift #small step #360-degree videos


Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #additional cost #including video #entertainment industries #pilot launch #made sense #digital video #exclusive content


Brands' Big Challenge: Making the Mind Shift to Mobile

Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forrester analyst #big challenge


Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brands push #big children


BEA: big ideas, B&N and global brands

Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #big ideas


Is the Next Big Idea Club the Next Big Thing?

Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #big thing


Is Big Tech Merging With Big Brother? Kinda Looks Like It

The all-seeing Amazon, Google, and Facebook have every incentive to help the national security state undermine privacy, free speech, and democracy. We’ve read this book before. Continue reading at Wired

[ Wired | 2019-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve read #free speech #big brother


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll receive #social platforms #brand safety


The long-suffering news business keeps getting big promises from Big Tech

With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company

[ Fast Company | 2018-03-20 00:00:00 UTC ]
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A Cozy Home for Cozies at Kensington

Kensington is making a huge commitment to the cozy mystery genre, with 140 books planned for 2018 along with a series of miniconventions for cozy lovers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Canadian Publishing 2016: Big Books for a Big Country

Canadian publishing is dominated by some familiar names: Penguin Random House, Simon & Schuster, and HarperCollins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #familiar names #canadian publishing #big country #big books


If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Frankfurt Book Fair 2015: No Big Book Yet, But Plenty of Big Sales

One thing the absence of a big book has meant is that a handful of titles—drawing strong advances from editors in the U.S. and abroad—are being clumped into an ever-growing list of buzzed-about books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ever-growing list #big sales #big book


Big Losses, Big Questions for Amazon

Amazon's release of its third quarter financial results Thursday afternoon gave analysts and investors lots to think about as the giant e-tailer posted a large quarterly loss, forecast the possibility of a loss for the fourth quarter and had slowing growth in its media segment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slowing growth #fourth quarter #big questions #big losses