Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of metrics for the video industry. And the second one is the transition of our buy-side business to more of a data as a service business, from market-share data to market-share data that is linked to a set of explanatory variables. Where do things stand with your total audience measurement rollout? In the fourth quarter of last year, we delivered the final pieces, so that any advertisers, any agency, any publisher can now see the total audience to a piece of advertising and video content. That data is starting to flow through our clients' systems on a proprietary basis and is informing their decisions around the upfront, particularly the networks, many of whom are now seeing that data and understanding what lifts these other platforms provide to their total audience. The next step for us is to move to a syndicated product, whereby everybody sees everything. We're hopeful of being able to execute that by the end of the second quarter. Last fall, your target for that had been the end of first quarter. What caused the delay? I think it's the reality of working through the data with clients, getting them comfortable with the new data sets that they're seeing. That process … I don't know... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-22 00:00:00 UTC ]
Prime Video has one of the best film libraries of any streaming service. But if you don’t watch the movie you want to see right away, you might never get the chance. October 1 is the official kickoff of spooky-movie season, but this year, we simply could not wait. On the last day of September,... Continue reading at Fast Company
[ Fast Company | 2024-10-22 14:00:00 UTC ]
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Old school newspaper hawkers will be handing out copies of the ‘Gotham Gazette,‘ a newspaper inspired by the new show ‘The Penguin.’ Given the semi-annual world-ending events and the bevy of unhinged, heavily costumed folks behind them, a comic book universe would be an objectively terrible... Continue reading at Fast Company
[ Fast Company | 2024-09-19 14:04:17 UTC ]
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One of my duties every single day as an author, journalist, and constituent, is to read. I study the written word the way a football coach studies football games. I don’t read for pleasure just like a football coach doesn’t attend games to zone out. As much as I’d like to avoid it, I have […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-11 11:48:51 UTC ]
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10 Questions for Hwang Bo-reum, by Michelle Johnson Interviews [email protected] Tue, 02/20/2024 - 10:01 Photo by Seong Ji Min Clayhouse Inc.Hwang Bo-reum’s debut novel, Welcome to the Hyunam-dong Bookshop, translated by Shanna Tan, was published... Continue reading at World Literature Today
[ World Literature Today | 2024-02-20 16:01:47 UTC ]
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Amazon’s master plan has been laid bare. By the year 2300, every single day on the calendar will be Amazon Prime Day. Every month will be Amazon Prime Month, it will always be the year of the Amazon, and our homes will be entirely built of smiling cardboard boxes. Amazon hasn’t officially... Continue reading at PC World
[ PC World | 2023-09-18 13:46:37 UTC ]
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Every day I see another article framed around a journalist feeding something into ChatGPT and publishing the results, or an author writing 87 books with AI in a single day, or a publishing house using LMM to sort the slush pile, another bone dissolves within my body. Soon, I shall be but a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-05 14:57:22 UTC ]
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If you're looking to inhale a YA novel — or just read large chunks of it — these YA books that take place in a single day are perfect. Continue reading at Book Riot
[ Book Riot | 2022-11-23 11:30:00 UTC ]
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The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday
[ Digiday | 2022-11-10 05:01:00 UTC ]
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“It took months of OCD treatment and two Brené Brown books to understand there is no ‘right’ or ‘wrong’ in writing—there are only decisions.” Elissa Bassist reflects on treating her writers’ block by treating her OCD. | Lit Hub Memoir Sometimes, altering the canon is a good thing: How The Rings... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-16 10:30:58 UTC ]
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Journalist Matt Richtel doesn't have all the answers about the creative process — and that's a good thing. Continue reading at The Washington Post
[ The Washington Post | 2022-06-24 12:00:37 UTC ]
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Lost in the subject matter: Gerald Murnane rereads his first novel, Tamarisk Road, nearly 50 years later. | Lit Hub Why Twitter loves James Baldwin (and whether that’s a good thing). | Lit Hub A quiet reply to a life cut short: Elisha Cooper on coming to terms with what killed his brother. | Lit... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-07 10:30:22 UTC ]
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News and Events Laura and Bunmi celebrate 41 books by Black authors. From Black joy to history to empowerment, the books on this list provide affirming messages for children and young adults with a special shout-out to NSK Neustadt Prize finalist Jason... Continue reading at World Literature Today
[ World Literature Today | 2022-02-24 19:13:40 UTC ]
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The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times
[ The New York Times | 2021-09-27 02:20:46 UTC ]
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I recently had a celebratory drink with an editor. They described their previous job at one of the major conglomerates by telling me how they had cried every single day on their way to work for two years (they left just pre-covid), so anxious were they that they were going to get the sack, be... Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 10:22:37 UTC ]
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New books say drop the illusion that you have a grip on your life: You're not in charge and that's a good thing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
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This year has brought a lot of things, and most of them have been bad. One good thing, though, is there has been quite been a lot of innovative, beautiful, and fascinating book cover design, including, I’ve recently noticed, a book cover trend that I’d like to call “enormous pink lady faces.” In... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-01 15:33:42 UTC ]
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The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
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From 1 May, bringing forward a plan originally scheduled for the end of the year, the Government has removed VAT from e-books. It was a change lobbied for by many writers, as well as the big publishers. They rallied under the stirring slogan ‘No Tax on Learning’. This is a good thing, surely,... Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 08:40:06 UTC ]
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Faber has pre-empted Leone Ross' "lightning bolt of a novel", about two star-crossed lovers finding their way back to one another over a single day. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 18:09:43 UTC ]
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The first volume of Ware’s latest graphic novel chronicles life’s biggest themes and smallest moments over the course of a single day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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