Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of metrics for the video industry. And the second one is the transition of our buy-side business to more of a data as a service business, from market-share data to market-share data that is linked to a set of explanatory variables. Where do things stand with your total audience measurement rollout? In the fourth quarter of last year, we delivered the final pieces, so that any advertisers, any agency, any publisher can now see the total audience to a piece of advertising and video content. That data is starting to flow through our clients' systems on a proprietary basis and is informing their decisions around the upfront, particularly the networks, many of whom are now seeing that data and understanding what lifts these other platforms provide to their total audience. The next step for us is to move to a syndicated product, whereby everybody sees everything. We're hopeful of being able to execute that by the end of the second quarter. Last fall, your target for that had been the end of first quarter. What caused the delay? I think it's the reality of working through the data with clients, getting them comfortable with the new data sets that they're seeing. That process … I don't know... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-22 00:00:00 UTC ]
News tagged with: #single day #valuable audience #audience size #good thing #adweek magazine

Other Publishing stories related to: 'Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long'


Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek

[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #major shift #linear tv #nielsen


Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen


Nielsen Is Overhauling Its Digital Measurement Methodology

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek

[ AdWeek | 2020-07-21 13:00:53 UTC ]
More news stories like this | News stories tagged with: #phased rollout #chrome browser #media owners #nielsen


After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek

[ AdWeek | 2020-07-10 20:36:48 UTC ]
More news stories like this | News stories tagged with: #surprise announcement #nielsen


Nielsen’s Surprise National OOH Measurement Delay Throws Another Wrench Into Upfront Talks

During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek

[ AdWeek | 2020-07-10 15:04:30 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen


CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
More news stories like this | News stories tagged with: #nielsen


Why Do Literary Agents Take So Long to Respond to Submissions?

Why do literary agents take so long to respond to submissions from writers? Is it personal? Are there things writers can do to speed up the process? Find the answers here. The post Why Do Literary Agents Take So Long to Respond to Submissions? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-11-04 18:50:46 UTC ]
More news stories like this | News stories tagged with: #literary agents


Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
More news stories like this | News stories tagged with: #measure audiences #nielsen


Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek

[ AdWeek | 2019-10-03 10:00:35 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen


Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

The Nielsen Social Content Ratings measure talent's promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust. Nielsen said in a release that the improvement was made possible by Instagram's recent enabling of creator account... Continue reading at AdWeek

[ AdWeek | 2019-09-19 13:30:21 UTC ]
More news stories like this | News stories tagged with: #television shows #nielsen


‘What’s taking so long?’: children’s books still neglect BAME readers, finds study

Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian

[ The Guardian | 2019-09-19 11:15:59 UTC ]
More news stories like this | News stories tagged with: #children aged #black people #main characters #finds study #research shows


Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek

[ AdWeek | 2019-06-27 20:44:59 UTC ]
More news stories like this | News stories tagged with: #announced today #nielsen


Robertson wins Walter Scott Prize for The Long Take

Robin Robertson has become the first Scot to win the £25,000 Walter Scott Prize for Historical Fiction with his book The Long Take (Picador). Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 13:23:17 UTC ]
More news stories like this | News stories tagged with: #picador #historical fiction


Taking the Measure of Sexual Misconduct Charges in Publishing

Book sales of Dashner, Asher, and Alexie have taken some hits since they were accused of sexual and emotional harassment and abuse earlier this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers

Brown said that because posts from friends will be weighted most heavily, people are likely to see less content from publishers, brands and celebrities. The post ‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers appeared first on... Continue reading at Digiday

[ Digiday | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared


When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing?

As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital traffic #distributing content #internet giants #growing frustration


Well, That Didn’t Take Long: AdBlock Plus Has a Workaround for Facebook's Restrictions

Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek

[ AdWeek | 2016-08-12 00:00:00 UTC ]
More news stories like this |


Nielsen to Measure Performance of Facebook Instant Articles

Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen #give publishers #complete picture #digital audiences