Why the Fall TV Lineup is Loaded With Shows You Already Know

The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book character come to life (CBS' Supergirl). Still other retreads are waiting in the wings for midseason, including Rush Hour (CBS), Uncle Buck (ABC), Criminal Minds: Beyond Borders (CBS), The CW's Arrow/The Flash spinoff D.C.'s Legends of Tomorrow and, the most anticipated of all, Fox's limited-series revival of The X-Files. With so much video content competing for viewers, a show based on a familiar brand may be a safer bet. "You have to look at every possible opportunity to do something that makes a show stand out for a consumer who's being spoken to by many, many different companies," says Fox Television Group co-CEO and co-chairman Dana Walden, who also green-lit a limited-series rehab of Prison Break. "The ones that resonate the most clearly with our viewers are obviously ones that are going to get the greatest opportunities." The strategy worked last year with CBS' NCIS: New Orleans and CSI: Cyber, Fox's Gotham and The CW's The Flash, all of which rode their built-in brands to a second season. "It does hopefully give you a leg up because there's pre-sold awareness, and there's already a Heroes audience that I think we can tap into for Reborn," says NBC Entertainment chairman... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-21 00:00:00 UTC ]

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Why the Fall TV Lineup is Loaded With Shows You Already Know

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