Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and on mobile, swiping across the screen changes the view. Disney and Lucasfilm have already used 360-degree video to cruise around the fictional Jakku desert to promote Star Wars: The Force Awakens. And Saturday Night Live posted a video with Jimmy Fallon and Justin Timberlake from its 40th anniversary special, taking viewers inside the iconic Studio 8H. GoPro, Mountain Dew, LeBron James, Vice and Discovery are also on board to test out Facebook's native video player. It's one of the first updates to come out of Facebook's $2 billion acquisition of Oculus Rift last year. Earlier this summer, the social giant started pitching 360-degree mobile ads to brands. Virtual reality clips are only available for brands to post organically to their page, but based on Facebook's heavy push with autoplay videos, it's likely they'll eventually be packaged into ads. As Facebook gains steam as a major force in video advertising, virtual reality could add a bit of a wow factor for brands. YouTube offers a similar product, but Facebook has been working to quash complaints from advertisers that want better buying options and better data about their campaigns. Just last week, the Menlo Park,... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-24 00:00:00 UTC ]
Old school newspaper hawkers will be handing out copies of the ‘Gotham Gazette,‘ a newspaper inspired by the new show ‘The Penguin.’ Given the semi-annual world-ending events and the bevy of unhinged, heavily costumed folks behind them, a comic book universe would be an objectively terrible... Continue reading at Fast Company
[ Fast Company | 2024-09-19 14:04:17 UTC ]
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One of my duties every single day as an author, journalist, and constituent, is to read. I study the written word the way a football coach studies football games. I don’t read for pleasure just like a football coach doesn’t attend games to zone out. As much as I’d like to avoid it, I have […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-11 11:48:51 UTC ]
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Last summer we reported that some enterprising modders were trying to make Sony’s PlayStation VR2, the company’s second-gen headset for the PS5, work with standard Windows PCs. It turns out that modders weren’t the only ones with the idea. Sony itself is working on allowing PS VR2 owners... Continue reading at PC World
[ PC World | 2024-02-22 17:20:59 UTC ]
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Madan, a former chair of Berrett-Koehler's board of directors, comes to the publisher from Kepler's Books in Menlo Park, Calif., where he has been CEO since 2012, and where he cofounded the bookselling initiative Reimagining Bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-04 05:00:00 UTC ]
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Amazon’s master plan has been laid bare. By the year 2300, every single day on the calendar will be Amazon Prime Day. Every month will be Amazon Prime Month, it will always be the year of the Amazon, and our homes will be entirely built of smiling cardboard boxes. Amazon hasn’t officially... Continue reading at PC World
[ PC World | 2023-09-18 13:46:37 UTC ]
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Every day I see another article framed around a journalist feeding something into ChatGPT and publishing the results, or an author writing 87 books with AI in a single day, or a publishing house using LMM to sort the slush pile, another bone dissolves within my body. Soon, I shall be but a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-05 14:57:22 UTC ]
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If you're looking to inhale a YA novel — or just read large chunks of it — these YA books that take place in a single day are perfect. Continue reading at Book Riot
[ Book Riot | 2022-11-23 11:30:00 UTC ]
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Sweet Cherry imprint Clock Tower Publishing has acquired M J Sullivan’s YA sci-fi series inspired by gaming and virtual reality. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 18:01:30 UTC ]
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I recently had a celebratory drink with an editor. They described their previous job at one of the major conglomerates by telling me how they had cried every single day on their way to work for two years (they left just pre-covid), so anxious were they that they were going to get the sack, be... Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 10:22:37 UTC ]
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Faber has pre-empted Leone Ross' "lightning bolt of a novel", about two star-crossed lovers finding their way back to one another over a single day. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 18:09:43 UTC ]
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The first volume of Ware’s latest graphic novel chronicles life’s biggest themes and smallest moments over the course of a single day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Orion has landed an adult thriller by children’s writer Andy Briggs, set in the near future where virtual reality has taken a dark turn. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Music continued to fill the air in Menlo Park, Calif., as Facebook announced three new partnerships with music publishers, coming on the heels of its deal with Sony/ATV earlier this week and its pact with Universal Music Group, inked in December. Facebook head of music business development and... Continue reading at AdWeek
[ AdWeek | 2018-01-13 00:00:00 UTC ]
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Sherman Alexie, the author whose recent memoir "You Don't Have to Say You Love Me" chronicles his stormy relationship with his late mother, is canceling much of his book tour, citing a struggle with depression. Alexie will make appearances this week in Los Angeles, San Francisco and Menlo Park... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-17 00:00:00 UTC ]
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Arjuna Capital, which went to Facebook’s and Google’s recent shareholder meetings with proposals for gender equity disclosure, is the most visible of these firms. Last Thursday, hundreds of Facebook shareholders at the company’s annual meeting in Menlo Park, California listened politely as top... Continue reading at Fast Company
[ Fast Company | 2017-06-09 00:00:00 UTC ]
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Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at Advertising Age
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
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Reading is an engrossing and transportive experience. But what if a book could be made even more immersive? George Saunders and actor and screenwriter Graham Sack may have found one answer: virtual reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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You may have felt immersed in a comic book before, but never quite so literally as this. Madefire has released a free Gear VR preview app that lets you read its Motion Books in virtual reality. As you might guess, it's all about depth. Pages now fill... Continue reading at Engadget
[ Engadget | 2016-10-12 00:00:00 UTC ]
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