Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at... Continue reading at AdWeek
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Printed book sales slumped 11% last week as children returned to school and adults to work... Continue reading at The Bookseller
[ The Bookseller | 2012-02-28 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Palestine, Eisner Award-winning cartoonist Joe Sacco’s seminal nonfiction graphic novel about Gaza, which pioneered the medium of “comics journalism” upon its publication over twenty years ago, has been rushed back into print in response to surging demand. First published across nine issues by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-11 17:26:58 UTC ]
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These campus novels for adults raise questions around race, class, or gender or are simply set in or around campuses, including Real Life by Brandon Taylor. Continue reading at Book Riot
[ Book Riot | 2023-08-21 10:33:00 UTC ]
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Some tech purchases are no-brainers when getting ready for a fresh school year, like buying a new laptop or Chromebook. But other back-to-school products aren’t quite as obvious. They might seem purely optional—stuff you buy if you have money to throw around. But don’t be so quick to... Continue reading at PC World
[ PC World | 2023-08-04 15:00:00 UTC ]
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Some tech purchases are no-brainers when getting ready for a fresh school year, like buying a new laptop or Chromebook. But other back-to-school products aren’t quite as obvious. They might seem purely optional—stuff you buy if you have money to throw around. But don’t be so quick to... Continue reading at PC World
[ PC World | 2023-07-28 10:45:00 UTC ]
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After a rare week in which sales rose over 2021, unit sales of print books fell 5.9% last week compared to the week ended July 31, 2021. Every segment but adult fiction had a decline. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-04 04:00:00 UTC ]
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The president of the Louisiana Association of School Libraries speaks at a local library board meeting and met with harassment. Continue reading at Book Riot
[ Book Riot | 2022-08-02 15:08:14 UTC ]
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Indie entertainment company A24's publishing division is bringing Claire A. Nivola's 2014 picture book 'Star Child' back into print in a redesigned and expanded edition; the book was prominently featured in the 2021 film 'C’mon C’mon,' written and directed by Mike Mills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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The five-year-old International Excellence Award-winning 'Inspiring Readers' program reaches nearly 300,000 students in the new school year. The post Book Aid International: Back to School Reading for 290,883 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-13 14:14:48 UTC ]
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Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot
[ Book Riot | 2021-08-12 10:39:00 UTC ]
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Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
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Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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How a picture book about a little bear who discovers he is deaf tells a personal story for its creators. Continue reading at BBC News
[ BBC News | 2021-03-02 00:02:48 UTC ]
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‘Gentle, honest’ book, written by Anna Friend in response to her seven-year-old son’s worries, wins five-figure deal with ScholasticA self-published children’s picture book that was written to help the author’s son deal with being kept home from school during lockdown has been snapped up by a... Continue reading at The Guardian
[ The Guardian | 2021-02-20 07:00:25 UTC ]
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News Corp’s examples of cultural Marxism come up short. Plus: Alan Jones apology relegated to Sky News corrections pageDays after News Corp chairman Rupert Murdoch warned of an “awful woke orthodoxy”, the Daily Telegraph demonstrated the boss’s point with a front-page story about political... Continue reading at The Guardian
[ The Guardian | 2021-02-04 22:44:51 UTC ]
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The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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