"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to loosely as "cookies" -- don't work as well, or at all, on mobile devices. "Sometimes we don't have the tracking device we'd like to," Ms. Vale-Brennan said.That's making social-media sites like Facebook and Twitter, along with music sites and certain digital-only publishers more critical buys for marketers looking to reach multicultural audiences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
Although most people have fast internet access nowadays, sending large files and amounts of data remains a problem. This is because free e-mail services such as Outlook.com or Gmail limit the data volume per e-mail sent to a size between 20 and 34 MB, depending on the service. However,... Continue reading at PC World
[ PC World | 2024-08-29 12:00:00 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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The new serial storytelling platform offers readers a premium, highly curated catalog featuring new content delivered daily to mobile devices. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-13 04:00:00 UTC ]
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If you have a reading list a mile long that seems to just keep growing, it’s about time you do something about that. Fortunately, apps like Headway make it easy to get personal with your reading and learning. Whether you want to build a business, improve your health, or level up your... Continue reading at PC World
[ PC World | 2023-04-18 08:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Like most big tech companies, Amazon collects large amounts of data on its users, in part of the purpose of targeting ads and training its Alexa voice models. Look in the right places, though, and much of this data collection can be minimized or prevented, and you can even opt out of... Continue reading at PC World
[ PC World | 2023-03-22 10:45:00 UTC ]
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Be it for work or play, many people are taking trips again, which makes travel-related gifts an excellent idea. Whether your loved ones are globetrotters or frequent business travelers, it’s time to look into upgrading their existing on-the-go kit. We’ve curated a list of various items your... Continue reading at Engadget
[ Engadget | 2022-11-16 14:15:03 UTC ]
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Quibi tried and failed to create much of a buzz last year with its mobile video streaming service. But there was at least one thing from the ill-fated platform that went viral: a scene from a show where Rachel Brosnahan, of The Marvelous Mrs. Maisel fame, plays a woman with a golden arm. You'll... Continue reading at Engadget
[ Engadget | 2021-09-29 16:00:04 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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Scheduled to launch sometime in the spring, BookClub is a virtual book club platform driven by author-led book discussions and designed for mobile devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-25 04:00:00 UTC ]
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Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at Advertising Age
[ Advertising Age | 2019-03-22 00:00:00 UTC ]
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Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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The blog post comes amid growing frustration over the use of the company’s targeted ads to discriminate against minorities and spread Russian propaganda. Today Facebook’s VP of ad products, Rob Goldman published a blog post about the company’s ad practices across Facebook, Messenger, and... Continue reading at Fast Company
[ Fast Company | 2017-11-27 00:00:00 UTC ]
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The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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A Universe Explodes is an unusual ebook in a variety of ways. Best viewed on a mobile device, it's about 20 pages long and has 128 words per page. Only 100 people "own" the original version, though the book itself is free and can be read by anyone a... Continue reading at Engadget
[ Engadget | 2017-04-15 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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