"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to loosely as "cookies" -- don't work as well, or at all, on mobile devices. "Sometimes we don't have the tracking device we'd like to," Ms. Vale-Brennan said.That's making social-media sites like Facebook and Twitter, along with music sites and certain digital-only publishers more critical buys for marketers looking to reach multicultural audiences. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday
[ Digiday | 2016-01-20 00:00:00 UTC ]
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The onslaught of tech information is relentless. Stay on top of the latest with PCWorld’s Digital Edition. Available as single copies or as a yearlong subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and... Continue reading at PC World
[ PC World | 2015-11-10 00:00:00 UTC ]
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Mobile is said to be the future of digital publishing. So, what’s the best way consumers can get the news while on their mobile devices? That’s the question Jordan Cooper spent a year asking. The answer he found: Wildcard. Wildca ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company
[ Fast Company | 2015-10-08 00:00:00 UTC ]
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Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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If you haven't yet thought of "the power of mobile devices in billions of pockets," now might be a good moment. Ron Martinez, founder and chief of San Francisco-based Aerbook, suggests fighting democratisation with democratisation, when it comes to "an accidental monolith, say, in the U.S. Continue reading at The Bookseller
[ The Bookseller | 2015-09-23 00:00:00 UTC ]
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According to a Pew survey released today, of those who have used a public library website in the past year, 50% accessed it using a mobile device, up from 39% in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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As students sharpen their pencils and charge their mobile devices, teachers and librarians tell us how they’re preparing for the first day of school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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You’ve read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, today began publishing his new 160-page book, “Look at Me When I'm Talking to You,”... Continue reading at Digiday
[ Digiday | 2015-06-29 00:00:00 UTC ]
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When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at Betanews
[ Betanews | 2015-04-26 00:00:00 UTC ]
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The publisher's newly designed website, which brings Random House and Penguin together online, is optimized for mobile devices and, according to PRH CEO Marcus Dohle is “consumer-focused.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Facebook tracks everyone who visits its site, including people who don’t have an account, and even continues to track users and non-users who have opted out of targeted ads, researchers at two Belgian universities have found.Researchers at the University of Leuven in cooperation with researchers... Continue reading at PC World
[ PC World | 2015-03-31 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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Third party sellers accounted for more than 40% of all items sold on Amazon in 2014, the online retailer has revealed. There are currently more than two million vendors on the online retail site, who sold more than two billion items worldwide last year, including books, clothing and other... Continue reading at The Bookseller
[ The Bookseller | 2015-01-07 00:00:00 UTC ]
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Two graduates of Hawaii's Iolani School, Matt Sullivan and Landen Buckley, have taken on the photo book market with their StoryTree Inc. app SimplePrints. Unlike online photo services such as Shutterfly and Snapfish, SimplePrints was designed for mobile devices to make photo books, clearing... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-13 00:00:00 UTC ]
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Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian
[ The Guardian | 2014-10-08 00:00:00 UTC ]
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