Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming content and online video continues to grow in... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
News tagged with: #mobile devices #ellen harvey #publishing business #consuming content

Other Publishing stories related to: 'Guitar World Launches Lessons App, Boosting Mobile Video Strategy'


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #ellen harvey #publishing business #consuming content


Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | News stories tagged with: #news publisher


Wizarding World Digital launches with Harry Potter fan club and app

Wizarding World Digital has launched with the Official Harry Potter Fan Club through its first app, a Harry Potter and Fantastic Beasts mobile companion, and a new, interactive Wizarding World website. Continue reading at The Bookseller

[ The Bookseller | 2019-10-01 17:45:18 UTC ]
More news stories like this | News stories tagged with: #harry potter


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #mobile apps #downward trend #mobile websites


Baker & Taylor Launches Axis 360 Mobile App

Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #week announced #mobile app #library users


Ello, the ad-free social network alternative to Facebook, launches mobile app

Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app


Wowio Launches New Mobile App

The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app


Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live show #mobile space


‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #bright spot #online publishers #increasingly experimenting


How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


DPLA Launches ‘Geo-targeted’ Banned Book Club via Palace E-book App

The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #show readers #e-book #banned book


ATTACK ON TITAN Publisher Kodansha Launching Manga App

Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot

[ Book Riot | 2023-03-22 20:54:21 UTC ]
More news stories like this | News stories tagged with: #manga #kodansha


'Attack on Titan' publisher Kodansha is launching its own Manga app

Reading some of your favorite Manga series may be getting a little easier soon: Kodansha, the publisher behind hit titles like Attack on Titan and Ghost in the Shell, has announced that it's launching a new digital reading platform in May. Simply titled, K Manga, the new app promises to launch... Continue reading at Engadget

[ Engadget | 2023-03-21 14:00:32 UTC ]
More news stories like this | News stories tagged with: #popular series #back catalog #sailor moon #manga #kodansha


NBA All-World hands-on: Taking basketball video games back to the streets

Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget

[ Engadget | 2023-01-25 17:00:37 UTC ]
More news stories like this | News stories tagged with: #surprising amount #january 24th #official release #dive deeper #real life #harry potter


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #complete picture #digital publishing


Wattpad gave authors a boost. TikTok launches them to new heights.

On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post

[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


ReadingZone launches World Book Day picture book competition

Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 20:56:16 UTC ]
More news stories like this | News stories tagged with: #picture book #world book