Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming content and online video continues to grow in... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Beijing launches dedicated kids’ fair as China seeks to boost home-grown output

The Beijing International Book Fair (BIBF) announcement yesterday (26th March), that it is to launch a dedicated children’s stream to run alongside its main event, has underscored China’s burgeoning power in the international sector. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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‘A big resurgence’: Publishers get a boost from Twitter video

“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
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Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at AdWeek

[ AdWeek | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile users #mobile apps #local news


B&N Unveils New Apps and New Holiday Sales Strategy

Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
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Amazon boosts kids' reading app with Signature Stories

Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller

[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Pottermore's Wizarding World Book Club launches

Pottermore has launched its Wizarding World Book Club community pages and revealed the first themes up for discussion online.  Continue reading at The Bookseller

[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #video strategy


Book trade boost with May's new industrial strategy

The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.  Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek

[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Ready for a language lesson? Video shows you how to say 'Merry Christmas' in many languages

This video could come in handy today. You can learn how to wish people Merry Christmas in Portuguese (Feliz Natal), Tagalog (Maligayang Pasko) or in a bunch of other languages. Ampersand Travel put this video together — and invites others to add their own entry on the company’s Facebook page.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
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Hachette Livre acquires majority stake in mobile app company Brainbow

Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller

[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Netflix Launches Video Previews: How The Company Landed On Its Biggest Redesign Ever

The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company

[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Hachette streamlines apps strategy

Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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FutureBook: Video is key in fast-moving world, says Whatley

James Whatley, planning partner for innovation at Ogilvy & Mather, kicked off the Futurebook Conference 2016 with a keynote speech highlighting the importance of video in a fast-moving, consumer-orientated world. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
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BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday

[ Digiday | 2016-12-01 00:00:00 UTC ]
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Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek

[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Goldsmiths Prize launches app

Goldsmiths Press has released an app for The Goldsmiths Prize ahead of the latest winner, due to be announced tomorrow (9th November). Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World

In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
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Online video platform for children’s books launches

Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books launches