Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming content and online video continues to grow in... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]

Other news stories related to: "Guitar World Launches Lessons App, Boosting Mobile Video Strategy"


Magazine publisher wants editor to live within half an hour of Mayfair

Advert for ‘gregarious, vivacious’ journalist requires inner London locationA magazine publisher in central London seeking a “gregarious, vivacious” journalist to join its “small, friendly team” has added another interesting requirement: applicants must “live within half an hour of Bond... Continue reading at The Guardian

[ The Guardian | 2016-03-04 00:00:00 UTC ]
More news stories like this


Hachette to acquire Perseus' publishing arm, finally

Hachette will acquire Perseus' publishing arm, both publishers announced Tuesday. The deal is the culmination of an effort that started and was stopped in 2014 when details proved too complicated. Now things have been simplified by separating Perseus' publishing business from its distribution... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-02 00:00:00 UTC ]
More news stories like this


Publishers scramble to prepare for Google’s fast mobile pages initiative

Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday

[ Digiday | 2016-01-20 00:00:00 UTC ]
More news stories like this


The Paranoia of Tech Doesn’t Translate to Publishing

The Steve Jobs biopic based on Walter Isaacson's book depicts Apple as paranoid and closed — and quite the opposite of the publishing business. The post The Paranoia of Tech Doesn’t Translate to Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
More news stories like this


Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this


Reading the Cards

Mobile is said to be the future of digital publishing. So, what’s the best way consumers can get the news while on their mobile devices? That’s the question Jordan Cooper spent a year asking. The answer he found: Wildcard. Wildca ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
More news stories like this


Medium Doubles Down on Mobile With New App

Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company

[ Fast Company | 2015-10-08 00:00:00 UTC ]
More news stories like this


Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World

[ PC World | 2015-10-07 00:00:00 UTC ]
More news stories like this


TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
More news stories like this


A manifesto to reinvent the book marketplace

If you haven't yet thought of "the power of mobile devices in billions of pockets," now might be a good moment. Ron Martinez, founder and chief of San Francisco-based Aerbook, suggests fighting democratisation with democratisation, when it comes to "an accidental monolith, say, in the U.S. Continue reading at The Bookseller

[ The Bookseller | 2015-09-23 00:00:00 UTC ]
More news stories like this


Back to School Goals and Advice

As students sharpen their pencils and charge their mobile devices, teachers and librarians tell us how they’re preparing for the first day of school. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this


On Being a Woman in Publishing

Erin L. Cox looks at her career in publishing and wonders, does the number of female CEOs really measure the impact women have on the publishing business? The post On Being a Woman in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-22 00:00:00 UTC ]
More news stories like this


Google and Facebook offer support after Nepal earthquake

When disaster strikes, technology can often be put to good use. Following the devastating earthquake that struck Nepal this week, Google and Facebook are among the companies helping those in the area, as well as people looking for friends and relatives. Google's People Finder does very much what... Continue reading at Betanews

[ Betanews | 2015-04-26 00:00:00 UTC ]
More news stories like this


Penguin Random House Debuts New Unified Website

The publisher's newly designed website, which brings Random House and Penguin together online, is optimized for mobile devices and, according to PRH CEO Marcus Dohle is “consumer-focused.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-22 00:00:00 UTC ]
More news stories like this


Gannett to Name Broadcast, Digital Unit TEGNA Amid Print Spinoff

Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
More news stories like this


How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this


Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this


Facebook, news outlets in talks about hosting articles on the social networking site

Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this


USA Today Offers Buyouts to Veteran Staffers

USA TODAY announced Wednesday that it will offer buyout packages to veteran employees to trim staffing, its latest effort to cut costs and invest more in digital products amid a plan by parent company Gannett to spin off the publishing business as a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-19 00:00:00 UTC ]
More news stories like this


Why Writers Need to Know the Publishing Business

Publisher Deborah Emin argues that as publishing professionals, we should want writers to understand each stage of the process: how they are acquired, marketed and sold. The post Why Writers Need to Know the Publishing Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
More news stories like this