Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming content and online video continues to grow in... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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Amazon reportedly mulls buying Boost from T-Mobile, Sprint

Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 17:33:29 UTC ]
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Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date,... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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Norwegian reading app to launch in the UK

Poio, an app created to help children learn to read, is launching in the UK in June. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children learn #app created


PA launches toolkit to boost export sales

The Publishers Association (PA), in partnership with the Department for International Trade (DIT), has launched a digital toolkit to help publishers grow their export sales. Continue reading at The Bookseller

[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #export sales #publishers grow


First Second to Launch World Citizen Comics

First Second Books, Macmillan’s graphic novel imprint, is launching World Citizen Comics, a line of nonfiction graphic works focused on civic involvement and media literacy, including books for children and teens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Amazon launches scheme to boost gender diversity

Amazon will launch a programme to boost gender diversity and inclusion across its UK business with plans to ramp up the recruitment and retention of women employees.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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NLT and Uber to launch mobile library scheme in London and Manchester

To help parents make more time for family bedtime stories, the National Literacy Trust has partnered with transport network Uber to launch a “mobile library” scheme starting next month in London and Manchester. Continue reading at The Bookseller

[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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3Doodler's mobile app is like a coloring book for 3D printing

3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget

[ Engadget | 2019-02-13 00:00:00 UTC ]
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Apple launches new transparency report website showing government data requests from around the world

In recent years, technology companies have been under increasing pressure to be more transparent about the requests for data they receive from global governments. Firms such as Microsoft, Google and Facebook publish regular transparency reports, and Apple is no different. Now the company has... Continue reading at Betanews

[ Betanews | 2018-12-23 00:00:00 UTC ]
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With a Murdoch in Charge, a Start-Up Leads the Way on Mobile Video

The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times

[ The New York Times | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young men #vertical networks #mobile video


The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
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Reports Indicate the World Cup Boosted Book Sales for Traditional Russian Titles

For all the excitement, tourism, and politically tinged analysis that FIFA's 21st World Cup brought to Moscow, the books market seems to have come out cheering, too, with international visitors said to be asking for Russian reads. The post Reports Indicate the World Cup Boosted Book Sales for... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broader readership


HC rushes-out celebration of England's 'Young Lions' as World Cup boosts sales

HarperCollins is the first publisher to rush out a book celebrating England’s “Young Lions”, announced hours after the team crashed out of the Fifa World Cup following a heart-breaking defeat to Croatia in extra time. Continue reading at The Bookseller

[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
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HarperCollins Children's launches app for Google Assistant

HarperCollins Children’s Books UK has launched a voice-activated app on Google Assistant for children’s audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books uk #google assistant #harpercollins children


Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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The New Thinking Behind the Mobile App Renaissance

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct relationships #distributed content #publishers move


Bath Spa launches world's first children's publishing MA

Bath Spa University has launched the world's first MA in children's publishing in response to the "significant growth" in international demand for UK-published books. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international demand #significant growth #publishing ma