Guitar World Launches Lessons App, Boosting Mobile Video Strategy

By Ellen Harvey I t's difficult to discuss the future of the publishing business without at some point mentioning the words "mobile" and "video." Mobile devices have become the medium of choice for consuming content and online video continues to grow in... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]

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A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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The Bookseller launches film and TV product preview

The Bookseller will run a film and TV product preview as part of a wider analysis of the impact of the broadcast media on the publishing business in the issue of the 26th May. Continue reading at The Bookseller

[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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Industry Notes: Revenues Climb at UBM | HMP Acquires EMS World

Creative Loafing comes home, and more from around the publishing business. The post Industry Notes: Revenues Climb at UBM | HMP Acquires EMS World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-28 00:00:00 UTC ]
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Ascential to sell Drapers and Nursing Times as it ditches 'heritage' brands

Publisher once known as Emap will have just one print asset, Retail Week, after it offloads 13 titles to focus on big brandsAscential, the events and publishing business once known as Emap, is to sell more than a dozen “heritage” titles including the fashion bible Drapers, Architects’ Journal... Continue reading at The Guardian

[ The Guardian | 2017-01-05 00:00:00 UTC ]
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What was not lost

Philip Jones on the financial models underpinning the publishing business and why we should recognise the effort of those in the background of books' success. Continue reading at The Bookseller

[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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More Independent Booksellers Are Getting Into the Publishing Business

Looking to boost their bottom lines, some indies are forgoing things like cafes and coffee bars to become full-fledged publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
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PW Star Watch 2016 Honorees

Congratulations to this year's Star Watch honorees, some of the best and brightest young talent in the publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Why A West Coast Software Company is Getting into Book Publishing

NationalBuilder, a software company whose products are popular with political organizations, is starting a publishing business with a focus on stories about "people doing really remarkable things." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
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EA launches an indie publishing program with 'Fe'

The EA Originals program expands the company's publishing business with a focus on small, innovative teams, and it's kicking off with a nature-focused game called Fe. It's a stylish, polygonal 3D romp through an enchanted forest that appears to hide... Continue reading at Engadget

[ Engadget | 2016-06-13 00:00:00 UTC ]
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Making the case for Brexit

The publishing business ought to consider its product exports and personnel imports before choosing its side, argues Diane Banks. Continue reading at The Bookseller

[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
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BBC’s public service remit includes recipes | Letters

The BBC has been in the publishing business, either on paper or online, for its entire 93-year history (Is it really the BBC’s role to publish free recipes for harissa spiced lamb?, 20 May). Why are the Tories suddenly intimidated by this? I thought that capitalism welcomed competition? As a... Continue reading at The Guardian

[ The Guardian | 2016-05-20 00:00:00 UTC ]
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Perseus sale to Hachette Book Group completed

Hachette Book Group (HBG) has completed its acquisition of the Perseus Book Group’s publishing business. Continue reading at The Bookseller

[ The Bookseller | 2016-04-02 00:00:00 UTC ]
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Sale of Perseus, to Hachette and Ingram, Completed

The sale of the Perseus Books Group has been completed. It was announced in March that Hachette was acquiring the company's publishing business, while Ingram Content Group was buying Perseus' distribution arm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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WordPress blogs will soon support Facebook's Instant Articles

If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget

[ Engadget | 2016-03-07 00:00:00 UTC ]
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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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Magazine publisher wants editor to live within half an hour of Mayfair

Advert for ‘gregarious, vivacious’ journalist requires inner London locationA magazine publisher in central London seeking a “gregarious, vivacious” journalist to join its “small, friendly team” has added another interesting requirement: applicants must “live within half an hour of Bond... Continue reading at The Guardian

[ The Guardian | 2016-03-04 00:00:00 UTC ]
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