For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising marketplace Rubicon Project is working with publishers to create Olympic-specific advertising packages for brands ahead of the 2016 Summer games in Brazil. "It makes the Olympics more accessible to advertisers who are looking to really seize this always-on moment," John Peragine, head of video at Rubicon Project, said in an interview. "I would say this is the first time the Olympics have been able to be automated at this kind of level." The company has already signed on the USA Today Network and Condé Nast as two of the first publishers. According to Rubicon Project, the publishers coming on board collectively reach about 100 million people. This is the first time Condé Nast has targeted audiences programmatically for a specific event. Peragine said publishers who are a part of Rubicon Project's network have an opportunity to package their inventory in desirable ways for advertisers in order to make strategic buys to reach audiences in ways they couldn't with television. He said advertisers would reach an audience with a $25 CPM and reach 1 million users while focusing the message better than they can with a broadcast spot. Programmatic buys also let advertisers pivot quickly to take... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-08 00:00:00 UTC ]
The Financial Times has become the latest news organization to strike a deal with OpenAI. In a joint announcement on Monday, the Financial Times and OpenAI said that maker of ChatGPT will use the Financial Times’ journalism to train its AI models and collaborate on developing new AI products and... Continue reading at Engadget
[ Engadget | 2024-04-29 17:32:56 UTC ]
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Among the week's headlines: ALA executive director Tracie D. Hall resigns; how a new 'harmful to minors' rule is playing out in Missouri; and 'USA Today' reports on the website fueling book bans across the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
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USA Today’s weekly list of bestselling books returned Wednesday, ending a monthslong hiatus Continue reading at ABC News
[ ABC News | 2023-06-28 14:02:03 UTC ]
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The new serial storytelling platform offers readers a premium, highly curated catalog featuring new content delivered daily to mobile devices. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-13 04:00:00 UTC ]
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Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets. Continue reading at Advertising Age
[ Advertising Age | 2023-03-27 14:00:00 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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A spokesperson told the Associated Press that the list will go on "hiatus for the remainder of the year.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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Be it for work or play, many people are taking trips again, which makes travel-related gifts an excellent idea. Whether your loved ones are globetrotters or frequent business travelers, it’s time to look into upgrading their existing on-the-go kit. We’ve curated a list of various items your... Continue reading at Engadget
[ Engadget | 2022-11-16 14:15:03 UTC ]
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Newspaper publisher Gannett Co. confirmed Friday that it’s laying off some of its newsroom staff as part of a cost-cutting effort to lower its expenses as its revenue crumbles amid a downturn in ad sales and customer subscriptions Continue reading at ABC News
[ ABC News | 2022-08-12 21:45:49 UTC ]
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Quibi tried and failed to create much of a buzz last year with its mobile video streaming service. But there was at least one thing from the ill-fated platform that went viral: a scene from a show where Rachel Brosnahan, of The Marvelous Mrs. Maisel fame, plays a woman with a golden arm. You'll... Continue reading at Engadget
[ Engadget | 2021-09-29 16:00:04 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Scheduled to launch sometime in the spring, BookClub is a virtual book club platform driven by author-led book discussions and designed for mobile devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-25 04:00:00 UTC ]
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Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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Yesterday morning, the New York Times asked, in a headline, “Can Biden still win?” The story made clear that he could, but as FiveThirtyEight’s Nate Silver pointed out, the question seemed backward, since President Trump seemed to be facing the thinner path to victory. That the Times framed the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-05 13:00:02 UTC ]
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Net earnings for the second quarter ended August 31, 2020, soared at Educational Development Corp., jumping to $4.2 million, from $1 million, in the second quarter ended last August. Revenue rose 142.5%, to $59.2 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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Early yesterday morning, Steve Bannon, the former head of Breitbart and the Trump campaign, was drinking coffee on the deck of a $35-million yacht off the coast of Connecticut—as populist rabble-rousers are wont to do—when federal agents came on board and arrested him. Bannon stands accused of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-21 12:31:00 UTC ]
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Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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