For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising marketplace Rubicon Project is working with publishers to create Olympic-specific advertising packages for brands ahead of the 2016 Summer games in Brazil. "It makes the Olympics more accessible to advertisers who are looking to really seize this always-on moment," John Peragine, head of video at Rubicon Project, said in an interview. "I would say this is the first time the Olympics have been able to be automated at this kind of level." The company has already signed on the USA Today Network and Condé Nast as two of the first publishers. According to Rubicon Project, the publishers coming on board collectively reach about 100 million people. This is the first time Condé Nast has targeted audiences programmatically for a specific event. Peragine said publishers who are a part of Rubicon Project's network have an opportunity to package their inventory in desirable ways for advertisers in order to make strategic buys to reach audiences in ways they couldn't with television. He said advertisers would reach an audience with a $25 CPM and reach 1 million users while focusing the message better than they can with a broadcast spot. Programmatic buys also let advertisers pivot quickly to take... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-08 00:00:00 UTC ]
Now that data-marketing giant Acxiom has sold its marketing solutions platform to Interpublic for $2.3 billion, eyes are turning to Axciom's other big business: LiveRamp, which helps brands link their data with real people. While observers wonder whether LiveRamp will also go on the block, the... Continue reading at Advertising Age
[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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The National Endowment for the Arts has announced its latest slew of Big Read grants, issuing more than $1 million in the form of 79 grants to organizations to host book-related projects from September 2018-June 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-06 00:00:00 UTC ]
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Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Daniel Mallory was in the LAX lounge on his way back from a break in Palm Springs when his agent rang and said: "We've been resisting Hollywood because we wanted to close the publishing deal first, but Fox have offered US$1 million for the book â do you want it?'" For any novelist, let alone... Continue reading at Stuff
[ Stuff | 2018-02-06 00:00:00 UTC ]
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While big advances are nothing new in the heady days before a major rights fair, the fact that at least five books—two novels and three nonfiction titles—have sold for $1 million (or more), indicates that publishers are going to Germany ready to splash some cash. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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A new store tries to crowdsource working capital; a Minnesota indie preps for its grand opening; Germany gives $1 million to booksellers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-06 00:00:00 UTC ]
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Ad Age "Media Guy" columnist Simon Dumenco's media roundup for the morning of Friday, May 19:I came thisclose to being able to make this a Trump-free edition of your daily media scan, but then, well, see Nos. 5 and 6, below. (Sorry!) Anyway, let's get started ...1. More evidence that Jeff Bezos... Continue reading at Advertising Age
[ Advertising Age | 2017-05-19 00:00:00 UTC ]
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The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Revenue increased 11% in the third quarter of 2016 at Simon & Schuster, while and earnings rose by $1 million, to $44 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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The liquidation specialist Gordon Brothers Group and the financial services and media company Bloomberg L.P. have both expressed interest in the beleaguered retailer, which filed for bankruptcy last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek
[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Facebook has quickly become a major player when it comes to video. Ditto for its live video streaming product, which publishers have started to use to inject some immediacy into their coverage. For FTW, Facebook's live video platform has given it a taste of live broadcast during the NBA All-Star... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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The world’s biggest online retailer wants to invade the high street. What’s in it for them?In December, Amazon US released its 2015 in-house all-format all-category bestseller list, and then the newspaper USA Today came out with its own industry-wide all-sources version. What was the difference?... Continue reading at The Guardian
[ The Guardian | 2016-02-12 00:00:00 UTC ]
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Waterhouse Press, which published the bestselling 12-book erotica series that 'USA Today' just touted as the next Fifty Shades of Grey, is taking a numbers-driven approach to cracking the bestseller list. So far, it seems to be working. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
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