For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising marketplace Rubicon Project is working with publishers to create Olympic-specific advertising packages for brands ahead of the 2016 Summer games in Brazil. "It makes the Olympics more accessible to advertisers who are looking to really seize this always-on moment," John Peragine, head of video at Rubicon Project, said in an interview. "I would say this is the first time the Olympics have been able to be automated at this kind of level." The company has already signed on the USA Today Network and Condé Nast as two of the first publishers. According to Rubicon Project, the publishers coming on board collectively reach about 100 million people. This is the first time Condé Nast has targeted audiences programmatically for a specific event. Peragine said publishers who are a part of Rubicon Project's network have an opportunity to package their inventory in desirable ways for advertisers in order to make strategic buys to reach audiences in ways they couldn't with television. He said advertisers would reach an audience with a $25 CPM and reach 1 million users while focusing the message better than they can with a broadcast spot. Programmatic buys also let advertisers pivot quickly to take... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot
[ Book Riot | 2023-03-07 17:36:00 UTC ]
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Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget
[ Engadget | 2022-09-04 15:00:53 UTC ]
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Hollywood can’t resist a literary adaptation. Frontlist, backlist—it’s all fodder for screenplays. The publishing world itself also feeds the insatiable page-to-screen pipeline: from 1930s and ’40s screwball satires about newspaper reporters (His Girl Friday, Meet John Doe, Mr. Deeds Goes to... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:53:31 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
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The 27th Audie Awards honored winners in 25 categories in a 70 minute digital awards program with Kal Penn hosting. The post Awards: The ‘Project Hail Mary’ Audiobook Wins the 2022 Audies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-05 15:15:51 UTC ]
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'Project Hail Mary' by Andy Weir and narrated by Ray Porter was named the Audiobook of the Year at the 2022 Audie Awards held March 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-05 05:00:00 UTC ]
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Manchester University Press (MUP) has launched an audiobook pilot programme, following claims students with 'screen fatigue' are increasingly turning to the format. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 00:08:43 UTC ]
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Dar Al Jadeed Publishing House, the Lebanese publisher, has been awarded the 2021 IPA Prix Voltaire by the International Publishers Association’s Freedom to Publish Committee. Its cofounder, a prominent critic of Hezbollah, was murdered in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-23 05:00:00 UTC ]
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Guatemala's F&G Editores publishing house has won the 2021 Association of American Publishers International Freedom to Publish | Jeri Laber Award. The publisher's founder, Raúl Figueroa Sarti, and his colleagues have been threatened with censure and worse by the Guatemalan government and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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A children's book shortlisted for a 2021 Governor General's Literary Award was written by a University of Guelph associate professor who specializes in the history of Indigenous Peoples and illustrated by an Ojibway multidisciplinary artist. ... Continue reading at CBC
[ CBC | 2021-11-02 08:00:00 UTC ]
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Ellen Clifford has won the Bread & Roses Award for Radical Publishing with her book The War on Disabled People: Capitalism, Welfare and the Making of a Human Catastrophe (Zed Books). Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 01:12:22 UTC ]
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Journalist and writer Darren Boyle has won Capital Crime's Amazon Publishing New Voices Award for his thriller The Black Pool, which is set in contemporary Dublin and follows a journalist who ventures deep into the murky world of gang-organised tiger raids. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 15:51:36 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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The injunction is the fourth successful action in two years for the group, known as the Educational Publishers Enforcement Group, which consists of Cengage, Elsevier, Macmillan Learning, McGraw Hill and Pearson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-28 04:00:00 UTC ]
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W H Allen will publish The 1619 Project: A New American Origin Story, created by Pulitzer Prize-winning journalist Nikole Hannah-Jones and the New York Times Magazine. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 11:16:58 UTC ]
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Hamish Hamilton has won a three-publisher auction for The Trio by Johanna Hedman, a “strikingly elegant” literary debut which has been snapped up in a flurry of deals by editors across Europe. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 10:06:48 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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