How Gannett Is Putting Its Advertisers Closer to Its Readers

CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up with Gannett chief revenue officer Kevin... Continue reading at 'AdWeek'

[ AdWeek | 2018-06-25 00:00:00 UTC ]

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The Week in Libraries: October 6, 2023

Among the week's headlines: ALA executive director Tracie D. Hall resigns; how a new 'harmful to minors' rule is playing out in Missouri; and 'USA Today' reports on the website fueling book bans across the nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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USA Today is bringing back its bestseller list—with some improvements.

As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
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USA Today resumes its bestseller list for books after monthslong hiatus

USA Today’s weekly list of bestselling books returned Wednesday, ending a monthslong hiatus Continue reading at ABC News

[ ABC News | 2023-06-28 14:02:03 UTC ]
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Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
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'USA Today' Pauses Bestseller List, Lays Off Presiding Editor

A spokesperson told the Associated Press that the list will go on "hiatus for the remainder of the year.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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Publisher of USA Today, other papers axes staff to cut costs

Newspaper publisher Gannett Co. confirmed Friday that it’s laying off some of its newsroom staff as part of a cost-cutting effort to lower its expenses as its revenue crumbles amid a downturn in ad sales and customer subscriptions Continue reading at ABC News

[ ABC News | 2022-08-12 21:45:49 UTC ]
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What it means to get the election wrong

Yesterday morning, the New York Times asked, in a headline, “Can Biden still win?” The story made clear that he could, but as FiveThirtyEight’s Nate Silver pointed out, the question seemed backward, since President Trump seemed to be facing the thinner path to victory. That the Times framed the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-05 13:00:02 UTC ]
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Gannett Names Former We Company, Time Warner Executive as Chief Financial Officer

Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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After Its Merger, Gannett Will Be the Largest Newspaper Publisher in the U.S.

Shareholders approved a deal to combine GateHouse Media, which has received SoftBank funding, with the publisher of USA Today. Continue reading at The New York Times

[ The New York Times | 2019-11-14 20:26:07 UTC ]
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USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at Digiday

[ Digiday | 2019-11-04 05:01:40 UTC ]
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Real Simple and Parents Get New EICs in Meredith Shakeup | People on the Move

[caption id="attachment_120384" align="alignright" width="150"] LIz Vaccariello[/caption] On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. "These promotions and... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-17 21:22:45 UTC ]
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Is USA Today’s Print Edition Headed for the Sunset as GateHouse and Gannett Merge? Signs Point to Yes.

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[ Editor & Publisher | 2019-10-17 17:15:40 UTC ]
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The third Democratic debate has more substance, less fodder for pundits

Even by the standards of such events, the reaction to the third Democratic presidential primary debate, on ABC and Univision last night, has been tired. There was nothing unusual in the clichéd post-game chyrons (“GLOVES COME OFF IN THIRD DEMOCRATIC DEBATE”) or the contradictory accounts of who... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-09-13 12:04:26 UTC ]
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The Atlantic Taps Creative Leadership | People on the Move

[caption id="attachment_171101" align="alignright" width="150"] Luise Stauss[/caption] The Atlantic named Luise Stauss as its first director of photography this week.  Stauss, who will be joining the recently-expanded art team led by creative director Peter Mendelsund, will be based out of The... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-12 20:19:23 UTC ]
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How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-08 00:00:00 UTC ]
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Acxiom's LiveRamp inks deal with Sonobi as sale rumors swirl

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[ Advertising Age | 2018-07-17 00:00:00 UTC ]
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How Gannett Is Putting Its Advertisers Closer to Its Readers

CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek

[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
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Should Johnny Depp Take Over for Alec Baldwin as Trump on 'SNL'?

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[ Advertising Age | 2017-05-19 00:00:00 UTC ]
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Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

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