For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising marketplace Rubicon Project is working with publishers to create Olympic-specific advertising packages for brands ahead of the 2016 Summer games in Brazil. "It makes the Olympics more accessible to advertisers who are looking to really seize this always-on moment," John Peragine, head of video at Rubicon Project, said in an interview. "I would say this is the first time the Olympics have been able to be automated at this kind of level." The company has already signed on the USA Today Network and Condé Nast as two of the first publishers. According to Rubicon Project, the publishers coming on board collectively reach about 100 million people. This is the first time Condé Nast has targeted audiences programmatically for a specific event. Peragine said publishers who are a part of Rubicon Project's network have an opportunity to package their inventory in desirable ways for advertisers in order to make strategic buys to reach audiences in ways they couldn't with television. He said advertisers would reach an audience with a $25 CPM and reach 1 million users while focusing the message better than they can with a broadcast spot. Programmatic buys also let advertisers pivot quickly to take... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-08 00:00:00 UTC ]
Panarea Digital is an ebook, app, and mobile technology developer with a focus on education. The firm has produced interactive ebooks for Barnes & Noble and other companies, but Panarea Digital is now focused on Nearpod, a mobile learning platform that uses the iPad and other mobile devices... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
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