For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising marketplace Rubicon Project is working with publishers to create Olympic-specific advertising packages for brands ahead of the 2016 Summer games in Brazil. "It makes the Olympics more accessible to advertisers who are looking to really seize this always-on moment," John Peragine, head of video at Rubicon Project, said in an interview. "I would say this is the first time the Olympics have been able to be automated at this kind of level." The company has already signed on the USA Today Network and Condé Nast as two of the first publishers. According to Rubicon Project, the publishers coming on board collectively reach about 100 million people. This is the first time Condé Nast has targeted audiences programmatically for a specific event. Peragine said publishers who are a part of Rubicon Project's network have an opportunity to package their inventory in desirable ways for advertisers in order to make strategic buys to reach audiences in ways they couldn't with television. He said advertisers would reach an audience with a $25 CPM and reach 1 million users while focusing the message better than they can with a broadcast spot. Programmatic buys also let advertisers pivot quickly to take... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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Fourth Estate has won a four-publisher auction for Eloghosa Osunde’s “radical and thrilling debut novel Vagabonds! Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 01:47:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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News and Events Photo by Wendy Call / www.wendycall.com Deadline for Applications: Thursday, January 7, 2021 Call for Applications: Two series co-editors, one with expertise in Asian literatures and one with expertise in Middle Eastern and/or... Continue reading at World Literature Today
[ World Literature Today | 2020-12-09 14:16:34 UTC ]
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The first Tuesday after Thanksgiving is a chance for such small presses as Archipelago and Haymarket to ask readers for the financial support that keeps their businesses alive and thriving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-01 05:00:00 UTC ]
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Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 07:03:01 UTC ]
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Harvill Secker has triumphed in an eight-publisher auction for the “invigoratingly original” Africa Is Not A Country by Dipo Faloyin. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 22:48:05 UTC ]
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California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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The late French author Romain Gary is the only writer to have won France’s most prestigious literary award under two names: he received the Prix Goncourt for The Roots of Heaven (Les Racines du ciel; 1956) under his birth name and, more than 20 years later, “Émile Ajar” won the prize for The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 17:36:47 UTC ]
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The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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Templar Publishing, an imprint of Bonnier Books UK, will publish the Templar Illustration Prize-winning Bread, Buns and Biscuits by Paula White. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 15:37:27 UTC ]
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Puffin has acquired debut middle-grade series, The Accidental Diary of B.U.G, from author-illustrator talent Jen Carney in a "heated" six-figure auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 21:47:37 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Michael Joseph has triumphed in a five-way auction for Evening Standard features editor Phoebe Luckhurst's “hilarious” debut novel The Lock In. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 12:02:59 UTC ]
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Fourth Estate has won a 10-publisher auction for Pauline Harmange’s I Hate Men, which caused a storm on its release in France, with calls for it to be banned. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 13:23:29 UTC ]
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Johny Pitts has won the 2020 Bread & Roses Award for Radical Publishing with his 'unique political documentary' Afropean: Notes from Black Europe (Allen Lane). Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 11:39:51 UTC ]
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Pan Macmillan has won a four-way auction for Broken Heartlands: A Journey Through Labour’s Lost England by Financial Times political correspondent Sebastian Payne. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 08:41:04 UTC ]
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The Bodley Head has won an 11-publisher auction for the next book by Jenny Odell, author of the New York Times bestseller How To Do Nothing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 03:39:07 UTC ]
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Virago has triumphed in a six-publisher auction for The Six: The Untold Story of America’s First Women in Space by science reporter Loren Grush. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 06:21:34 UTC ]
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Fourth Estate has won a five-publisher auction for My Fourth Time, We Drowned, a “powerful and ground-breaking” investigation into the plight of refugees from journalist Sally Hayden. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 05:19:45 UTC ]
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Figures for last year show sales of £6.3bn, up 20% on 2015, but the Publishers Association says sector needs government support to weather coronavirusBook sales in the UK hit record levels in 2019, driven by a surge in audiobook and nonfiction titles, according to new figures released as... Continue reading at The Guardian
[ The Guardian | 2020-07-21 23:01:08 UTC ]
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