Facebook is cutting prices in its brand-content matchmaking program

Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but that is coming down closer to $1 million. The steep price tag was limiting the appeal to some advertisers, making it more difficult to sell the program. “Facebook was overly ambitious with the deal size to begin with,” one source said. The post Facebook is cutting prices in its brand-content matchmaking program appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-18 00:00:00 UTC ]
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Rome’s Più libri più liberi Prepares a Professional Program

At this year's Più libri più liberi, the Italian Publishers Association stages its rights trading center, and outlines economic challenges. The post Rome’s Più libri più liberi Prepares a Professional Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-27 00:01:00 UTC ]
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OpenAI Is Paying Dotdash Meredith At Least $16 Million to License Its Content

The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum... Continue reading at AdWeek

[ AdWeek | 2024-11-18 09:18:13 UTC ]
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Opening Day Programs at Shanghai’s Children’s Book Fair

The Shanghai Children's Book Fair expects 45,000 visitors and opens its professional programming organized in cooperation with the Bologna Book Fair. The post Opening Day Programs at Shanghai’s Children’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-14 22:18:38 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
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How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
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‘I am the industry!’: Keke Palmer on being Hollywood’s queen of content

Singer, gameshow host, podcaster – the actor has built a reputation for doing it all. And with an autobiography/self-help guide coming soon, she’s out to prove there’s nothing wrong with being a jack of all tradesIn an era when social media has turned us all into products to promote, Keke Palmer... Continue reading at The Guardian

[ The Guardian | 2024-11-02 11:55:13 UTC ]
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Greg Hildebrandt, iconic Star Wars and Lord of the Rings artist, has died at 85

One of fantasy and sci-fi’s all-time greats has passed away. Artist Greg Hildebrandt, known for his iconic work on Star Wars, Lord of the Rings, Marvel and Magic: The Gathering, died on Thursday at 85. He and his twin brother Tim, who died in 2006, were a powerhouse duo — the Brothers... Continue reading at Engadget

[ Engadget | 2024-11-01 19:30:27 UTC ]
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Penguin Random House Expands Its Christian Publishing Program

The Penguin Random House Christian Publishing Group, a new standalone entity, will expand and build upon on the publisher’s existing evangelical Christian publishing programs under the leadership of Campbell Wharton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-31 00:00:00 UTC ]
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Ingram Content Group launches new research tool

Ingram Content Group has unveiled a new IP database and research tool, called MediaScout. Here's what it can do. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-10-18 18:59:37 UTC ]
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Top 5 TV-Themed Brand Activations at New York Comic Con 2024

It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek

[ AdWeek | 2024-10-18 16:49:58 UTC ]
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Wiley Creates AI Partnership Program

Under Wiley AI Partnerships, the company will work with start-ups and scale-ups to develop AI tools that will help researchers use AI responsibly and effectively in their work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Frankfurt Book Fair 2024: Program Highlights

The main event of the global book publishing calendar is upon us, and this year’s professional program will feature a strong slate of panels and conversations about such issues as AI, the booming international audiobook market, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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New California law will force companies to admit you don't own digital content

California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget

[ Engadget | 2024-09-26 20:30:54 UTC ]
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US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law

Banned Books Week: Association of American Publishers, Authors Guild, and others file an amicus brief with US Supreme Court. The post US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-24 18:56:17 UTC ]
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UAE in Japan: Sheikh Zayed Book Award Opens a New Program

Scholarly analysis of the 'Arabian Nights' was the focus of the Sheikh Zayed Book Award and Arabic Language Centre program in Tokyo. The post UAE in Japan: Sheikh Zayed Book Award Opens a New Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-09-20 17:43:18 UTC ]
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NYCC 2024 Preview: Program Highlights

New York Comic Con offers a wide-ranging slate of panels and other programming for fans and industry professionals alike. This year’s event will feature discussions of book banning, trends in the romance and speculative fiction spaces (including, of course, the booming romantasy subcategory),... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Can 'Empathy' be Saved? How Conservative Firebrand Allie Beth Stuckey Merges Politics, Policy, and Theology

In an August profile, 'The Atlantic' dubbed Allie Beth Stuckey "the new Phyllis Schlafly," a reference to the late far-right firebrand who drove the Equal Rights Amendment to defeat. PW talked with Stuckey about her book, 'Toxic Empathy: How Progressives Exploit Christian Compassion.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-17 04:00:00 UTC ]
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ACX Testing AI Program to Replicate Narrators Voices

Under the initiative, narrators will be able submit a sample voice recording for free to ACX, which will turn it into a replica of the participant’s own voice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-09 04:00:00 UTC ]
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Wiley Wraps Up Divestiture Program, Looks at AI Opportunities

The company it has completed the sale of three companies and saw gains from recent AI partnerships in the first quarter of fiscal year 2025, with CEO Matthew Kissner promising that Wiley is prepared to "move decisively on AI opportunities." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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