Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and Pandora. Bud Light stuck to the same formula as the original award-winning campaign, which last ran in 2007 and paid homage to oddball jobs, like “Mr. Edible Underwear Inventor,” with laugh-out-loud copy lines. The new version has fun with gigs spawned by the rise of the digital media. For instance, one spot (above) pays sarcastic tribute to corporate social media managers. “Shakespeare, Tolstoy, Hemmingway–of history’s greatest writers, only you have mastered the brand voice of a Twitter account for almond milk,” states the voiceover, prompting the kicker, done in song: “Sassy, but not too mean.” Another spot highlights Snapchat lens creators. Listen to the other spots at bottom, including “Person Still Using Their Middle School Email,” “Person Who Accidentally Went Viral,” “Video Streaming Login Sharer,” “Online Encyclopedia Editor” and “Person Who Sorts By New.” The original campaign was created by DDB Chicago in 1998. It was first called “American Heroes.” The brew renamed the campaign “Real Men of Genius” in the wake of the terrorist attacks of September 11, because labeling the sarcastic ads “American Heroes” would have been considered tone-deaf. The campaign moved to TV in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
News tagged with: #wieden kennedy #ab inbev #social platforms #twitter today #create content #digital media

Other Publishing stories related to: ' Bud Light brings back ‘Real Men of Genius’ with new twist for digital age '


Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #ab inbev #social platforms #twitter today #create content #digital media


In Cleveland, four men helped bring baseball into the modern age

Bob Feller, Satchel Paige, Larry Doby and Bill Veeck represented integration and commercialization. Continue reading at The Washington Post

[ The Washington Post | 2021-04-09 12:00:00 UTC ]
More news stories like this | News stories tagged with: #modern age


Bring Back the Golden Age of Broadcast Regulation. Especially for YouTube and Facebook.

They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate

[ Slate | 2019-06-07 01:34:58 UTC ]
More news stories like this | News stories tagged with: #bring back #golden age #public interest


Poisoned Pen to Bring Back Golden Age Mysteries

With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poisoned pen #downton abbey #reviving interest #publishing arm #british library #golden age


Digital Solutions in India 2017: Gearing Up for the Shifts and Twists in the Digital Content Industry

Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Bring Back the Big, Comfortable Bookstore Reading Chair

This was a regular feature of my childhood, though it feels so long ago and far away, conceptually as well as literally, that I nearly forgot it ever happened: I’d go into town to the mall with my mom, and she’d drop me at the doors of the Borders or Barnes and Noble while she […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-19 09:55:59 UTC ]
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USA Today is bringing back its bestseller list—with some improvements.

As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
More news stories like this | News stories tagged with: #usa today #bringing back #bestseller list— #people reading #steady decline #bestseller list


Digital Book World: Startups Are Entering 'A New Age'

DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #innovation takes #publishing industry


Digital Book World: Startups Are Entering 'A New Age'

DBW's final day looked at a recent study of publishing industry startups and found that innovation takes all forms, from wildly successful ideas that took time to take off, like Audible, to cutting edge innovations, like blockchain book retailing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #innovation takes #publishing industry


Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget

[ Engadget | 2022-11-18 13:13:24 UTC ]
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Assassin's Creed Mirage will bring the series back to its roots in 2023

Assassin’s Creed Mirage, the next entry in Ubisoft’s long-running action-adventure series, will arrive in 2023. The publisher announced the release date today during its Ubisoft Forward event. Set two decades before the events of Assassin’s Creed Valhalla, the game will reunite fans with a Basim... Continue reading at Engadget

[ Engadget | 2022-09-10 20:07:51 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


Macmillan Slowly Bringing Systems Back

In an update on the status of a "security incident" that forced Macmillan to take many of its computer systems offline, the company said it has made progress in restoring access, but said that while it is accepting orders electronically, it is “unable to process them at the time.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #security incident #macmillan


The historical novel ‘Horse’ sheds light on real-life racism

Pulitzer winner Geraldine Brooks’s latest book is a sweeping tale that uses the true story of a famous 19th-century racehorse to explore the roots and legacy of enslavement. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 13:11:51 UTC ]
More news stories like this | News stories tagged with: #sheds light #sweeping tale #true story


Amazon's Kindle sale brings the Paperwhite back to an all-time low

Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget

[ Engadget | 2022-03-22 10:35:35 UTC ]
More news stories like this | News stories tagged with: #kindle paperwhite #biggest change #real paper #easy reading #direct sunlight #fast charging #front illumination #compact design #buy kindle #kid-friendly cover #worry-free guarantee #buying advice #kindle


Bringing Light to the Situation of Kurdish Women: Chinur Sa’idi’s Hobbies of Mr. Like-a-Man, 
by Zakarya Bezdoode

Book Reviews Statue of renowned Kurdish historian, author, and poet Mastoureh Ardalan (1805–1848) in Erbil / Photo by Levi Meir Clancy / Unsplash Even though they appear to have a lot to say about the historical, political, cultural, and literary... Continue reading at World Literature Today

[ World Literature Today | 2022-02-23 21:05:41 UTC ]
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The Bookseller's Disability Issue: 'trade can bring real change'

The Bookseller's Disability Issue is published today, guest-edited by author Claire Wade who has called on the trade to harness its adaptability to bring real change for people with disabilities. Continue reading at The Bookseller

[ The Bookseller | 2021-09-24 08:30:53 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


U.S. Book Show: Indie Bookselling in the Digital Age

A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #indie bookselling #digital age #full advantage #consumer behavior #pandemic began