Pride Media’s New CEO Pledges to ‘Right the Ship’

[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to lead all of Pride Media as CEO, which had previously partnered with her company, Retrograde Media, to publish OUT, The Advocate, and a portfolio of other publications and experiential products for the LGBTQ community. The caveat, of course, is that Anderson-Minshall’s new role will not be an easy one. Over the past few years, the company suffered from diminishing returns, newsworthy turnover and some not-so-good headlines about the inner workings of the company. Some good news for Pride, however, is its long list of blue-chip advertising partners, across nearly every category, from Coca-Cola to MasterCard to Ralph Lauren and many others. While this may be Anderson-Minshall’s dream job, she knows she has her work cut out for her. She not only needs to return the company to profitability, but also has to rebuild its reputation with its stakeholders. But she’s confident that she’s the right person for the job. With that in mind, we caught up with her shortly after the news of her promotion to hear exactly how she plans to turn the company around and reimagine it as a multiplatform media company. Folio: Our first question is a simple one. Once you’re settled into your new role, what are... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-04 18:56:22 UTC ]

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[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine

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