If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall... Continue reading at AdWeek
[ AdWeek | 2025-02-13 23:00:22 UTC ]
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Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights... Continue reading at AdWeek
[ AdWeek | 2025-02-12 22:07:22 UTC ]
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The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million... Continue reading at AdWeek
[ AdWeek | 2025-02-12 18:24:37 UTC ]
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The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox... Continue reading at Fast Company
[ Fast Company | 2025-02-11 13:26:01 UTC ]
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The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the... Continue reading at AdWeek
[ AdWeek | 2025-02-11 00:43:27 UTC ]
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Christmas Day marked a milestone in media history, even if it's likely to be surpassed Continue reading at ABC News
[ ABC News | 2025-02-07 17:36:10 UTC ]
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The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which... Continue reading at AdWeek
[ AdWeek | 2025-02-03 18:11:13 UTC ]
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This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks and peaked at 34.4... Continue reading at AdWeek
[ AdWeek | 2025-01-22 23:30:00 UTC ]
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Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big... Continue reading at AdWeek
[ AdWeek | 2025-01-21 18:07:46 UTC ]
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Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases,... Continue reading at AdWeek
[ AdWeek | 2025-01-14 23:41:20 UTC ]
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Two holiday matchups averaged over 24 million viewers each, eclipsing the previous NFL streaming record and marking a triumphant entry for Netflix. Netflix (NFLX) entered the NFL live-streaming arena with a spectacular debut on Christmas Day, setting a new streaming record for the league.... Continue reading at Fast Company
[ Fast Company | 2024-12-27 19:15:00 UTC ]
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NFL and Nielsen said two games drew 65m US viewersNBA’s slate of five games saw an 84% rise over 2023LeBron James and the NBA are going to have make room for the NFL on Christmas.That shouldn’t be a problem. Both leagues were winners on Wednesday. Continue reading... Continue reading at The Guardian
[ The Guardian | 2024-12-27 15:02:10 UTC ]
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Female athlete power on social media became ever more strident in 2024 – but the backlash also damaged careers and wellbeingLina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates – and she was bored. “I said to Yemi... Continue reading at The Guardian
[ The Guardian | 2024-12-22 08:00:42 UTC ]
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Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump's appearance on NBC News' Meet the Press with Kristen... Continue reading at AdWeek
[ AdWeek | 2024-12-10 21:44:39 UTC ]
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The short novel narrating a day in the life of six astronauts on the International Space Station becomes the first book to top the charts in the week of its winSamantha Harvey’s Booker-winning Orbital has rocketed to the top of the UK bestseller chart, becoming the first Booker novel to hit... Continue reading at The Guardian
[ The Guardian | 2024-11-20 15:01:38 UTC ]
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Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That's a 25% decline in viewership compared to 2020, which drew 56.9... Continue reading at AdWeek
[ AdWeek | 2024-11-06 23:34:29 UTC ]
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Former prime minister’s heavily promoted book, Unleashed, just hung on to No 1 bestseller spot in UKSales of Boris Johnson’s memoir, Unleashed, have slumped by 62% in its second week since publication.The heavily marketed tome, promoted in a prolonged media round by the former prime minister in... Continue reading at The Guardian
[ The Guardian | 2024-10-24 14:17:36 UTC ]
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Keira Knightley is latest star to publish a children’s book, but some say trend pushes aside genuine writers and makes it harder to find great children’s fiction“A modern classic by Keira Knightley” reads the provisional cover of the actor’s debut children’s book, I Love You Just the Same. Set... Continue reading at The Guardian
[ The Guardian | 2024-10-20 13:00:48 UTC ]
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The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective. According to final numbers from Nielsen Media Research, 7.8 million total... Continue reading at AdWeek
[ AdWeek | 2024-10-17 22:55:45 UTC ]
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