If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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The Nielsen company estimates that 101.1 million people watched the Los Angeles Rams win the Super Bowl on NBC and Telemundo Continue reading at ABC News
[ ABC News | 2022-02-15 21:42:02 UTC ]
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Annual investment doubles as production industry races to replenish libraries depleted by the pandemicThe UK film and TV industry has bounced back spectacularly from the pandemic with a record £5.6bn spent making blockbusters such as Mission: Impossible 7 and big-budget dramas including... Continue reading at The Guardian
[ The Guardian | 2022-02-04 13:52:58 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Online indie retailer Bookshop.org is calling for publishers and authors to link to independent bookshops and its own site for the duration of Independent Bookshop Week (IBW). Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 23:36:00 UTC ]
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McCarthy provides an entertaining if hazy glimpse behind the scenes with the Brat Pack. Continue reading at The Washington Post
[ The Washington Post | 2021-05-08 12:00:00 UTC ]
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Justin Stevens tweets Tracy Grimshaw gave a ‘great interview’. Plus: Morrison condemned in News Corp papersScott Morrison avoided talking to ABC 7.30 host Leigh Sales this week, choosing A Current Affair’s Tracy Grimshaw instead to deliver his television message to the women of Australia on... Continue reading at The Guardian
[ The Guardian | 2021-03-26 02:59:47 UTC ]
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News Corp’s examples of cultural Marxism come up short. Plus: Alan Jones apology relegated to Sky News corrections pageDays after News Corp chairman Rupert Murdoch warned of an “awful woke orthodoxy”, the Daily Telegraph demonstrated the boss’s point with a front-page story about political... Continue reading at The Guardian
[ The Guardian | 2021-02-04 22:44:51 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
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‘Mrs Dan’ called a ‘mean girl’ for liking positive tweets about her husband. Plus, AM and PM escape the big cities“A ban from Mrs Dan” were the words on the front page of the Australian on Thursday, pointing to a column inside that took issue with Catherine Andrews, the wife of the Victorian... Continue reading at The Guardian
[ The Guardian | 2020-09-11 02:08:51 UTC ]
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In a letter to employees, Emily Powell, owner of Powell's Books in Portland, Ore., said the store would be closed for a minimum of eight weeks, forcing layoffs. Former employees rejected her explanation, saying it "added insult to injury." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Adam Kay's Twas the Nightshift Before Christmas (Picador) has re-claimed the Weekly E-Book Ranking number one, topping the chart for the first time since its launch week in October. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 16:49:58 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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This week YouTube kicks off its book club series with a Malcolm Gladwell roundtable interview on Booktube. The MLB playoffs continue, and Netflix has a slew of new series. Movie fans can stream Hobbs & Shaw or snag Scarface in 4K on Ultra HD Blu-... Continue reading at Engadget
[ Engadget | 2019-10-15 02:05:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their... Continue reading at Advertising Age
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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