Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
News tagged with: #ad dollars #higher rates #nielsen

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The Weekly Scorecard: Tracking Unit Print Sales for the Week Ending February 28, 2016

Unit sales of print books rose 5% in the week ended Feb. 28, 2016, over the similar week last year, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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The Weekly Beast: drama at Australian Women's Weekly, Cleo and Dolly

Cleo is dumped and Helen McCabe’s tenure editing AWW ends as News Corp beds down new year appointments and Daily Mail Australia splits with NineThere has been enough drama at the magazine empire of the Australian Women’s Weekly, Dolly and Cleo in the past month to fuel another couple of... Continue reading at The Guardian

[ The Guardian | 2016-01-21 00:00:00 UTC ]
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The TV news where you are is not the TV news where we are...

Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian

[ The Guardian | 2014-06-16 00:00:00 UTC ]
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TV Choice sales hit five-year high as it benefits from closure of TV Pick

Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Week after week for Life After Life

Despite missing out on the overall prize in the Costa Book Awards, Kate Atkinson's Life After... Continue reading at The Bookseller

[ The Bookseller | 2014-02-11 00:00:00 UTC ]
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The Chernin Group's Billy Parks Imagines Reality TV, Without TV

This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age

[ Advertising Age | 2013-10-01 00:00:00 UTC ]
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Printed book sales rise £8m week on week

Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Book sales soar week on week, remain down on 2010

Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Government backs Hargreaves, rows back on blocking filesharing websites

Written By: Charlotte Williams Publication Date: Wed, 03/08/2011 - 09:35 The Government has largely endorsed the recommendations of the Hargreaves Review, though, according to reports, business secretary Vince Cable has admitted that the website blocking clauses of the Digital Economy Act are... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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This Week’s Bestsellers: November 25, 2024

Martha Stewart’s 100th book, ‘Martha: The Cookbook,’ is #1 on our hardcover nonfiction list and #5 in the country. Plus Fox News personality and secretary of defense nominee Pete Hegseth returns to our lists, and tie-ins to the movie musical adaptation of ‘Wicked’ prove popular. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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Book Deals: Week of November 25, 2024

Hogarth signs a debut novel by Woody Brown, the first nonspeaking graduate of UCLA, and Atria takes a steamy sports romance trilogy by Melanie Iglesias Perez. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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The week's bestselling books, Nov. 24

The Southern California Independent Bookstore Bestsellers list for Sunday, Nov. 24, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-11-20 14:00:57 UTC ]
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Looking Back at 75 Years of the National Book Awards

Tonight, the National Book Foundation celebrates the 75th anniversary of the National Book Awards. To mark the milestone, we’ve compiled archival images from the awards’ history and asked former and current leaders of the foundation to recount highlights from their tenures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-20 05:00:00 UTC ]
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Lit Hub Weekly: November 11 – 15, 2024

Gabrielle Bellot on the radical and harrowing nature of being trans in Trump’s America. | Lit Hub Memoir Lili Anolik explores the tumultuous, iconic, and unmistakably literary friendship between Eve Babitz and Joan Didion. | Lit Hub Biography “I am glad not to be a Greenland shark; I don’t have... Continue reading at Literrary Hub

[ Literrary Hub | 2024-11-16 11:30:58 UTC ]
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This Week’s Bestsellers: November 18, 2024

New books on the list this week include collector’s editions of three previously published YA novels, the first volume of a popular Korean romantasy webnovel, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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Book Deals: Week of November 18, 2024

Red Tower takes prolific romance writer Devney Perry’s spicy new romantasy, S&S lands a memoir by major Broadway producer Jeffrey Seller, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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The week's bestselling books, Nov. 17

The Southern California Independent Bookstore Bestsellers list for Sunday, Nov. 17, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-11-13 14:00:21 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #hardcover #paperback #paperback fiction #including hardcover #bestselling books

New YA Books Out This Week, November 13, 2024

The dangerous woods, former besties get revenge on a player, midnight drives, and more of today's new YA book releases. Continue reading at Book Riot

[ Book Riot | 2024-11-13 13:30:00 UTC ]
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The coffee table book of Apple Music's Best 100 Albums will set you back $450

Apple has a history of eye-popping price tags, but the company is reaching new heights with a product that isn't even a gadget. After Apple Music unveiled a list of the 100 best albums of all time earlier this year, the streaming service is releasing a companion coffee table book. You can grab... Continue reading at Engadget

[ Engadget | 2024-11-12 19:30:18 UTC ]
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