Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
News tagged with: #modern family #ad dollars #marketers continue #higher rates #nielsen

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Printed book sales rise £8m week on week

Printed book sales soared by £8m in the UK last week, as shoppers flocked to the high... Continue reading at The Bookseller

[ The Bookseller | 2012-12-04 00:00:00 UTC ]
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Book sales soar week on week, remain down on 2010

Printed book sales soared by £8.6m week on week last week, but spending remains down on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Government backs Hargreaves, rows back on blocking filesharing websites

Written By: Charlotte Williams Publication Date: Wed, 03/08/2011 - 09:35 The Government has largely endorsed the recommendations of the Hargreaves Review, though, according to reports, business secretary Vince Cable has admitted that the website blocking clauses of the Digital Economy Act are... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Book Deals: Week of May 20, 2024

Dey Street lands Jason Fagone’s AI love story, Vintage takes Amy Vincent’s Jane Austen collab, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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This Week’s Bestsellers: May 20, 2024

‘Long Island,’ Colm Toíbín’s sequel to 2009’s ‘Brooklyn,’ lands at #5 on our hardcover list. Plus Entangled Publishing debuts some deluxe models, and a new cast of celebrity memoirs walk the bestseller carpet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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The week's bestselling books, May 19

The Southern California Independent Bookstore Bestsellers list for Sunday, May 19, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-15 13:00:09 UTC ]
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How Fall Became The Big Season in Book Publishing

How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot

[ Book Riot | 2024-05-10 18:14:10 UTC ]
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This Week’s Bestsellers: May 13, 2024

Erik Larson’s latest historical narrative, ‘The Demon of Unrest,’ is the #2 book in the country. Plus the YA romantasy ‘Powerful’ by Lauren Roberts is #7 in the country, and Rachel Khong’s ‘Real Americans,’ #10 on our hardcover fiction list, is a book club fave. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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Book Deals: Week of May 13, 2024

Atria lands a memoir by ‘Ted Lasso’ costar Brendan Hunt; Viking takes Lindsay Owens’s exploration of price gouging, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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The Week in Libraries: May 10, 2024

Among the headlines this week: John Oliver weighs in on book bans and libraries (and so do his viewers); more library drama in Alabama; and how to prepare for Pride month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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The week's bestselling books, May 12

The Southern California Independent Bookstore Bestsellers list for Sunday, May 12, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-08 13:00:45 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


This Week’s Bestsellers: May 6, 2024

Emily Henry’s latest contemporary rom-com, ‘Funny Story,’ is the #1 book in the country. Plus novelist Amy Tan goes birding, and ‘The Covenant of Water’ by Abraham Verghese gets a boost from ‘CBS Sunday Morning.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Book Deals: Week of May 6, 2024

Hachette lands a blockbuster new memoir by Priscilla Presley, Ballantine signs a new book from bestselling British author Eve Chase, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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The Week in Libraries: May 3, 2024

Advocacy efforts for federal library funding shift to the Senate, a librarian has joined the Democratic gubernatorial ticket in Utah, 'Library Journal' has named its 2024 class of Movers & Shakers, and more in this week's library news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-03 04:00:00 UTC ]
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Fed rate cuts unlikely thanks spending by rich Americans

As baby boomers have aged, they have accumulated more assets leading to more discretionary spending. Since retiring two years ago, Joan Harris has upped her travel game.Once or twice a year, she visits her two adult children in different states. She’s planning multiple other trips, including to... Continue reading at Fast Company

[ Fast Company | 2024-04-29 13:22:05 UTC ]
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A page-turner: how to get your reading groove back | Letters

Readers share their tips on discovering new authors and reading more widelyIn addition to the excellent advice provided in your article on reading (The experts: librarians on 20 easy, enjoyable ways to read more brilliant books, 25 April), I would add the following. The old adage of not judging... Continue reading at The Guardian

[ The Guardian | 2024-04-28 16:39:44 UTC ]
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The '90s called. They want their books back

When the graphic novel remake of Ann M. Martin's book Claudia and the Bad Joke was the best-selling kids book in Canada earlier this month, it was time for bookworms to feel their hearts flutter with nostalgia. The original, part of the wildly popular The Baby-Sitters Club series, was published... Continue reading at CBC

[ CBC | 2024-04-26 08:00:00 UTC ]
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This Week’s Bestsellers: April 29, 2024

Chloe Walsh’s ‘Taming 7,’ a new entry in her BookTok-popular Boys of Tommen YA series, debuts at #3 on our children’s fiction list. Plus novelists Salman Rushdie and Caleb Carr publish memoirs, and a memoir in Spanish by Mexican President Andrés Manuel López Obrador is a stateside hit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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