Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
News tagged with: #modern family #ad dollars #marketers continue #higher rates #nielsen

Other Publishing stories related to: ' Premiere Week ratings tank as younger viewers turn their backs on a new TV season '


The Week in Libraries: April 26, 2024

Among the week's headlines: a deadline looms for federal library funding; the FCC votes to restore net neutrality rules; Maryland passes a law designed to discourage book bans; and why Alabama librarians are feeling exhausted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #deadline looms


This Week’s Bestsellers: April 29, 2024

Chloe Walsh’s ‘Taming 7,’ a new entry in her BookTok-popular Boys of Tommen YA series, debuts at #3 on our children’s fiction list. Plus novelists Salman Rushdie and Caleb Carr publish memoirs, and a memoir in Spanish by Mexican President Andrés Manuel López Obrador is a stateside hit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction list #memoir #novelists


Audible to turn all seven of JK Rowling’s Harry Potter books into full-cast audiobooks

The books will be released sequentially, starting with Harry Potter and the Philosopher’s Stone, with a full cast of yet-to-be-named actors and a ‘groundbreaking new soundscape’New audiobooks of all seven titles in JK Rowling’s Harry Potter series will be released exclusively on Audible in late... Continue reading at The Guardian

[ The Guardian | 2024-04-25 16:37:29 UTC ]
More news stories like this | News stories tagged with: #amazon-owned audible #full cast #jk rowling #iconic stories #joint statement #pottermore publishing #ebook publisher #stephen fry #sit alongside #harry potter


A Secret Letter to the KGB Turned A Lost Family History Into a Novel

Journalist Sasha Vasilyuk’s debut novel Your Presence Is Mandatory is a poignant look at the reverberating effects of war through the story of a Ukrainian World War II veteran’s struggle to hide a damaging secret for the sake of his family.  Vasilyuk’s book begins with death—the first chapter... Continue reading at Electric Literature

[ Electric Literature | 2024-04-25 11:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #debut novel


The week's bestselling books, April 28

The Southern California Independent Bookstore Bestsellers list for Sunday, April 28, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 13:00:23 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


The Week in Libraries: April 19, 2024

Among the week's headlines: a new report reinforces the value of school libraries; PEN America finds school book bans still surging; and an epic battle over the public library in Superman's hometown of Metropolis (...Illinois). Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #public library


Book Deals: Week of April 22, 2024

Summit takes McSweeney’s publisher Amanda Uhle’s searing family memoir, Delacorte lands Elle Kennedy’s debut YA thriller, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals


This Week’s Bestsellers: April 22, 2024

Leigh Bardugo’s ‘The Familiar,’ a standalone fantasy novel, is the #3 book in the country. Plus Anne Lamott returns with ‘Somehow,’ a meditation on matters of the heart, and Elsie Silver launches a new romance series with ‘Wild Love.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #leigh bardugo ##3 book


PEN President Jennifer Finney Boylan Announces Plans to Review PEN’s Work Going Back a Decade

PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
More news stories like this | News stories tagged with: #pen america #enormous amount #literary awards #literary world


The week's bestselling books, April 21

The Southern California Independent Bookstore Bestsellers list for Sunday, April 21, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-17 13:00:26 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this | News stories tagged with: #daily beast #joanna coles #minority stake #hearst


Book Deals: Week of April 15, 2024

Atria signs CNN Anchor Jake Tapper’s first nonfiction book in over a decade; Kensington takes a spicy paranormal romance series, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #nonfiction book


The Week in Libraries: April 12, 2024

Among the headlines this week: ALA releases the 2024 State of America's Libraries Report; PLA reports strong attendance at its annual conference; and Idaho passes a "harmful to minors" bill. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries report #annual conference #libraries


This Week’s Bestsellers: April 15, 2024

Abby Jimenez has the #2 book in the country with ‘Just for the Summer,’ the Good Morning American Book Club pick for April. Plus ‘A Gentleman in Moscow’ author Amor Towles returns with a fiction collection, ‘Table for Two,’ and Don Winslow concludes his Danny Ryan trilogy with ‘City in Ruins.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #abby jimenez ##2 book #book club


Simon & Schuster Turns 100

Simon & Schuster appears to be thriving as it turns 100, a book restorer reveals the surprising secrets of her work, and more news. Continue reading at Book Riot

[ Book Riot | 2024-04-11 13:56:20 UTC ]
More news stories like this | News stories tagged with: #schuster


Simon & Schuster Turns 100 With a New Owner and a Sense of Optimism

The milestone comes after a particularly turbulent period, when the publisher was put up for sale and bought by a private equity firm. Since then, investments have boosted morale and helped it grow. Continue reading at The New York Times

[ The New York Times | 2024-04-10 15:26:51 UTC ]
More news stories like this | News stories tagged with: #turbulent period #schuster


The week's bestselling books, April 14

The Southern California Independent Bookstore Bestsellers list for Sunday, April 14, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-10 13:00:31 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore


Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers turn #digital publishing


‘Unfurling tension and menace’: how slow TV like Ripley makes for a truly gripping watch

Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian

[ The Guardian | 2024-04-09 11:00:06 UTC ]
More news stories like this | News stories tagged with: #andrew scott #amalfi coast #first novel


This Week’s Bestsellers: April 8, 2024

Easter titles, including three P.J. Funnybunny books by Marilyn Sadler, dominate this week’s children’s picture book list. Plus cultural critic Hanif Abdurraqib returns with ‘There’s Always This Year,’ and a pair of books caution parents against screentime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book