Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
News tagged with: #ad dollars #higher rates #nielsen

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Lit Hub Weekly: November 4 – 8, 2024

Jaydra Johnson on the intersections of literature, classism, and what it means to be called white trash. | Lit Hub Memoir “It flattens all queer art into the nebulous category of ‘pornography.’” Project 2025 is going to have devastating effects on our freedom to read the books we want to read. |... Continue reading at Literrary Hub

[ Literrary Hub | 2024-11-09 11:30:14 UTC ]
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This Week’s Bestsellers: November 4, 2024

Books by Taylor Jenkins Swift and Travis Baldree return to our lists in new, deluxe editions, and Joseph Nguyen’s self-published hit ‘Don’t Believe Everything You Think’ gets an update and a traditional release. Plus ‘Throne of Secrets’ joins Kerri Maniscalco’s King of Sin series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Webcomics Fans Turn Book Buyers

Publishers continue to invest in webcomics, finding that fans of online content will still buy the memento that is a bound book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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This Week’s Bestsellers: November 11, 2024

Books by Taylor Jenkins Swift and Travis Baldree return to our lists in new, deluxe editions, and Joseph Nguyen’s self-published hit ‘Don’t Believe Everything You Think’ gets an update and a traditional release. Plus ‘Throne of Secrets’ joins Kerri Maniscalco’s King of Sin series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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Book Deals: Week of November 11, 2024

Urano will publish two English-language books by bestselling Venezuelan author Nacarid Portal, Little, Brown takes a heartbreaking book that weaves a paleoclimatologist’s personal loss with climate change, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
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This Week’s Bestsellers: November 4, 2024

Books by Taylor Jenkins Swift and Travis Baldree return to our lists in new, deluxe editions, and Joseph Nguyen’s self-published hit ‘Don’t Believe Everything You Think’ gets an update and a traditional release. Plus ‘Throne of Secrets’ joins Kerri Maniscalco’s King of Sin series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #sin series #traditional release #joseph nguyen #deluxe editions


Andrew Bolt gloats as News Corp columnists delight in Donald Trump’s victory | Weekly Beast

‘Good riddance to woke,’ Peta Credlin says, while Tim Blair urges country to ‘Drill, Australia. Drill’Andrew Bolt admits to gloating but says he is “gloating for a good cause”.“We have to shame the lies and the hysterics who came far too close to getting the empty head of Kamala Harris elected... Continue reading at The Guardian

[ The Guardian | 2024-11-08 01:22:10 UTC ]
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42.3 Million Viewers Watched Presidential Election Night Coverage

Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That's a 25% decline in viewership compared to 2020, which drew 56.9... Continue reading at AdWeek

[ AdWeek | 2024-11-06 23:34:29 UTC ]
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The week's bestselling books, Nov. 10

The Southern California Independent Bookstore Bestsellers list for Sunday, Nov. 10, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-11-06 14:00:38 UTC ]
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New YA Books Out This Week, November 6, 2024

This week's new YA book releases include a fast-paced sports story, a secret society, a road trip through Malaysia, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-06 13:00:00 UTC ]
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Future of TV Briefing: How the European creator economy compares to the U.S.

This week’s Future of TV Briefing recaps the conversation with Whalar’s Emma Harman about the European creator economy during last week’s Digiday Publishing Summit Europe. Continue reading at Digiday

[ Digiday | 2024-11-06 05:01:00 UTC ]
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The Biggest Book News of the Week

PW and Barnes & Noble kick off Best Books of the Year season, the NYT looks at the best new releases of November, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-03 16:00:00 UTC ]
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The News Book Riot Covered This Week

Publishers Weekly names the best books of 2024, John Green will publishing a book about tuberculosis, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-02 15:00:00 UTC ]
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The Most Popular Stories of the Week

The best book club books coming out in November, PUBLISHERS WEEKLY's best books of 2024, 8 one-sitting-read horror novels, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-02 15:00:00 UTC ]
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Amazon reportedly bumped back its AI-powered Alexa to next year

If you’re wondering what happened to Amazon’s new and improved version of its Alexa voice assistant, you’re not alone. Bloomberg reports that the new Alexa is still stuck in its developmental phase and Amazon has cut off access to its beta phase including its new “Let’s Chat” phase. As a result,... Continue reading at Engadget

[ Engadget | 2024-11-01 21:50:42 UTC ]
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This Week’s Bestsellers: November 4, 2024

The three bestselling books in the country are all new releases: ‘Hot Mess,’ Jeff Kinney’s 19th Wimpy Kid installment; ‘The Striker,’ a sports romance series launch from Ana Huang; and ‘In Too Deep,’ which sees Lee Child handing over the Jack Reacher helm to Andrew Child, his brother. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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Book Deals: Week of November 4, 2024

Broadleaf buys a book about the rise of fascism in America, Ace signs a cozy fantasy series by the publishing director of Arcadia Books, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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The best live TV streaming services to cut cable in 2024

You basically have three options for watching live TV at home: Hook up a digital antenna, pay for a cable subscription or sign up for a live TV streaming service. The content you get through a digital antenna is free, but limited to your local broadcast networks (ABC, CBS, Fox, NBC and PBS).... Continue reading at Engadget

[ Engadget | 2024-10-31 09:00:36 UTC ]
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The Best New YA Books Out This Week

Hot new YA book releases, chilling historical haunted houses, a heartwarming middle grade queer graphic novel, and more. Continue reading at Book Riot

[ Book Riot | 2024-10-30 15:00:00 UTC ]
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The week's bestselling books, Nov. 3

The Southern California Independent Bookstore Bestsellers list for Sunday, Nov. 3, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-10-30 13:00:21 UTC ]
More news stories like this | All news stories tagged with: #independent bookstore #hardcover #paperback #paperback fiction #including hardcover #bestselling books