Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in Cannes,” Ad Age’s Garett Sloane and Jack Neff write, “and titans like Google are in talks to win the streaming giant’s connected TV business, according to people familiar with negotiations.” In fact, Google could be “one of the main contenders to partner with Netflix on advertising. ‘If it’s anyone, it’s going to be Google,’ said one advertising executive, who is familiar with the inner workings of both companies.” The French Riviera is as good a place as any to seal the deal, right? Why this would make a lot of sense: Sloane and Neff note that “Google would be a logical partner for Netflix, since it already has friendly relationships with companies like Disney, which uses Google Ad Manager to manage internet ad delivery, even as Google can be a rival to those companies.” (A Google spokesperson declined to comment to Ad Age.) Keep reading here. We’ll always have Paris—and Gary On Tuesday, Paris Hilton, self-styled “Queen of the Metaverse,” took to the stage at Cannes with Gary Vaynerchuk, who we like to think of as the Paris Hilton of marketing. The meeting of the minds—on a panel about NFTs—was witnessed by Ad Age’s Alexandra Jardine, who reports that Hilton presented her virtual... Continue reading at 'Advertising Age'
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
News tagged with:
#nielsen
#cannes lions
#algorithms—jack neff
#rise—including nielsen
#virtual furniture—sloane
#croisette—ad age
#cannes today—netflix
#virtual environments
#planning—neff
#neff notes
#neff note
#gut-wrenching ad
#ad industry
#ad plans
#havas group
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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#digital media
#demand-side platform
Coronavirus Impact: The development of digital programming for international publishing in the pandemic goes on, with the 'Digital Publishing Summit.' The post Programming Opens Today from Madrid’s Readmagine and Paris’ EDRLab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-01 07:49:05 UTC ]
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#international publishing
#digital programming
#coronavirus impact
The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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#bookshop
#million dollars
#local indie
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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#harry potter
#forwarded email
#cambridge analytica
#dismissed claims
CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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#nielsen
#million dollars
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Just a month after its IPO, Uber’s COO Barney Harford and CMO Rebecca... Continue reading at Advertising Age
[ Advertising Age | 2019-06-10 10:26:30 UTC ]
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#electric cars
#innocent man
#ann-christine diaz
With the London Book Fair's trade-show carpet still warm from the busy week's footfall, Livre Paris 2019 has opened today, and L’Europe est à l’Honneur—Europe herself is the guest of honor. The post Après London Book Fair: Livre Paris Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-15 00:00:00 UTC ]
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#busy week
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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#real world
#email newsletter
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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#content makers
#direct relationships
#pixar films
#lose access
Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek
[ AdWeek | 2016-09-15 00:00:00 UTC ]
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#giving companies
#global head
#flip side
When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age
[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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#guinea pig
#quarterly magazine
#facebook pages
Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek
[ AdWeek | 2016-02-24 00:00:00 UTC ]
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#originally revealed
#ad blockers
#mobile users
#digital platforms
What happened with Russia? Why is it turning into the USSR Version 2.0? And was it possible to predict this turn of events? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not... Continue reading at Advertising Age
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
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#fourth quarter
#facebook remains
How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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#digital brands
#traditional publisher
#print counterparts
#digital book
Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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#premium publishers
#publisher partners
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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#press release
#neal mohan
#ad business
#palm springs
We are now living in a history glut; the Internet has muddled the line between past and present. As our past gets closer and closer to the present and the line separating our now from our then dissolves, we're approaching an odd sort of asymptote. Continue reading at Wired
[ Wired | 2014-02-03 00:00:00 UTC ]
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#google books