Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in Cannes,” Ad Age’s Garett Sloane and Jack Neff write, “and titans like Google are in talks to win the streaming giant’s connected TV business, according to people familiar with negotiations.” In fact, Google could be “one of the main contenders to partner with Netflix on advertising. ‘If it’s anyone, it’s going to be Google,’ said one advertising executive, who is familiar with the inner workings of both companies.” The French Riviera is as good a place as any to seal the deal, right? Why this would make a lot of sense: Sloane and Neff note that “Google would be a logical partner for Netflix, since it already has friendly relationships with companies like Disney, which uses Google Ad Manager to manage internet ad delivery, even as Google can be a rival to those companies.” (A Google spokesperson declined to comment to Ad Age.) Keep reading here. We’ll always have Paris—and Gary On Tuesday, Paris Hilton, self-styled “Queen of the Metaverse,” took to the stage at Cannes with Gary Vaynerchuk, who we like to think of as the Paris Hilton of marketing. The meeting of the minds—on a panel about NFTs—was witnessed by Ad Age’s Alexandra Jardine, who reports that Hilton presented her virtual... Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
News tagged with: #ad industry #nielsen

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The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
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How Chinese science fiction went from underground magazines to a Netflix blockbuster

For a few days in October 2023, the capital of the science fiction world was Chengdu, China Continue reading at ABC News

[ ABC News | 2024-02-29 02:54:58 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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'Today' co-anchor Savannah Guthrie puts her faith on the line in a new book

Guthrie is now a best-selling author with "Mostly What God Does," a manual for people on how to use faith in their everyday lives. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-02-23 11:00:15 UTC ]
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U.K. Publishing Spotlight: Neem Tree's CEO Surveys the Indie Scene

An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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U.K. Publishing Spotlight: The PA Explains the U.K. and U.S. Export Nexus

The U.K. Publishers Association’s CEO says that the U.S. and British industries have shared interests—even as they compete for rights and market share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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U.K. Publishing Supplement: Neem Tree's CEO Surveys the Indie Scene

An independent publisher considers the challenges and opportunities for small presses in her home market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Winter Institute 2024: Booksellers Assess a Changing Tween Scene

Data points and anecdotes about middle grade reading intertwined at a panel on "Recapturing the Tween Middle Grade Market," held at Winter Institute. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-22 05:00:00 UTC ]
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Leslie Jamison! Michiko Kakutani! The wildness of Old English! 23 new books out today.

It’s another Tuesday, and that means that a bevy of beautiful new books are out. And it’s a brilliant bevy indeed: below, you’ll find twenty-three new titles to consider that span an incredible range, including a raw new memoir from Leslie Jamison on motherhood and the self; the esteemed... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-20 09:46:58 UTC ]
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Paris Booksellers Score a Pre-Olympics Win

A win for Paris booksellers, an adaptation of The Devil Wears Prada, and a reading list for fans of True Detective: Night Country. Continue reading at Book Riot

[ Book Riot | 2024-02-19 15:27:51 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. Continue reading at Digiday

[ Digiday | 2024-01-31 05:01:00 UTC ]
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‘The levels of attack are extraordinary’: Gary Lineker on punditry, podcasts – and why he won’t stop speaking his mind

The football broadcaster and podcast mogul keeps tweeting about the Israel-Gaza war, despite arguing with friends and getting into hot water with the BBC. What drives him?Gary Lineker has asked me to meet him at his house in Barnes at 2.30pm. It’s a miserable wet day in London, so I give myself... Continue reading at The Guardian

[ The Guardian | 2024-01-20 07:00:52 UTC ]
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Google now admits it could collect data in Chrome's Incognito mode

When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget

[ Engadget | 2024-01-17 10:38:07 UTC ]
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Netflix’s sci-fi adaptation 3 Body Problem finally gets a full-sized trailer

Netflix’s long-anticipated sci-fi series 3 Body Problem finally has a full trailer, following a short teaser released last year. This new trailer is over two minutes long and absolutely filled with exciting moments and tantalizing clues. Watch it below. The show’s based on a hit book series by... Continue reading at Engadget

[ Engadget | 2024-01-09 20:00:27 UTC ]
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Netflix and Hulu pick up TV Golden Globes as Succession dominates

The 2024 Golden Globes represented a return to normalcy after a year dominated by strikes in the entertainment industry. Streamers continued to get recognition for their shows, with Netflix, Hulu and Max picking up a combined 12 television awards. Max (formerly HBO Max) won the most awards,... Continue reading at Engadget

[ Engadget | 2024-01-08 10:25:14 UTC ]
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Holly Jackson’s Maximization of Google Maps

In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times

[ The New York Times | 2024-01-04 10:01:46 UTC ]
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A One Piece anime remake is in the works from Netflix and Wit Studio

Right now’s a really good time to be a One Piece fan. Netflix announced on Sunday that it’s working with Wit Studio — the animation studio behind the early seasons of Attack on Titan and Vinland Saga — for a new anime adaptation of the long-running series. It’ll start fresh from the East Blue... Continue reading at Engadget

[ Engadget | 2023-12-17 22:14:11 UTC ]
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