Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old favorites, and while the marketing money continues to roll right in, those brands investing in primetime programming are reaching an ever-diminishing subset of would-be consumers. According to the Nielsen live-plus-same-day data, the first week of the 2019-20 broadcast season was largely ignored by adults 18-49, as deliveries in the all-important demo fell 12 percent year-over-year to under a 1.4 rating. On average, the Big Four networks during Premiere Week drew just 1.75 million members of the advertiser-coveted group per night, down from nearly 2 million in the year-ago period. This rate of attrition is consistent with a trend that started well before veteran scripted series such as “NCIS” and “Grey’s Anatomy” splashed onto the scene; in three years, Premiere Week deliveries have fallen 28 percent; in five years, they’ve dropped 43 percent. Before we get into the particulars of the Sept. 23-29 doldrums, it’s worth noting that the networks last week set all sorts of unenviable ratings records, which naturally are a reflection of a cultural shift away from live TV viewing. For example, this year’s opener marked the first time one of the Big Four failed to average as much as a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
News tagged with: #modern family #ad dollars #marketers continue #higher rates #nielsen

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This Week’s Bestsellers: April 8, 2024

Easter titles, including three P.J. Funnybunny books by Marilyn Sadler, dominate this week’s children’s picture book list. Plus cultural critic Hanif Abdurraqib returns with ‘There’s Always This Year,’ and a pair of books caution parents against screentime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-05 04:00:00 UTC ]
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A new series of Star Wars shorts premieres on Disney+ next month

Disney just pulled a fast one. Star Wars movies and shows are typically announced years before being released, but the company just revealed a new TV program that premieres next month. Tales of the Empire is an animated show produced by Dave Filoni, the man who cut his teeth on cartoons like... Continue reading at Engadget

[ Engadget | 2024-04-04 19:00:07 UTC ]
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Book Deals: Week of April 1, 2024

Diversion signs former Minneapolis police chief Medaria “Rondo” Arradondo, Pam Dorman Books lands Broadchurch creator Chris Chibnall’s debut novel, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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The Week in Libraries: March 29, 2024

Among the week's headlines: PLA 2024 is on deck for next week in Columbus and with a new opening speaker; Washington passes a bill to protect libraries; and federal library funding will remain stable for 2024, but next year's budget battle is already heating up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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This Week's Bestsellers: April 1, 2024

Percival Everett’s ‘James,’ a retelling of ‘The Adventures of Tom Sawyer’ from Jim’s perspective, lands at #3 on our hardcover fiction list. Plus Dog Main graphic novelist Dav Pilkey pays it forward, and ‘Ghost Town Living’ author Brent Underwood stakes his claim. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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The week's bestselling books, March 31

The Southern California Independent Bookstore Bestsellers list for Sunday, March 31, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-27 13:00:21 UTC ]
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The Week in Libraries: March 22, 2024

Among the week's headlines: ALA is honored by the National Book Critics Circle; the political attacks on libraries in Alabama continue to escalate; and a report on how libraries are bridging the mental health divide in Texas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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Book Deals: Week of March 25, 2024

Simon & Schuster lands a novel that had the London Book Fair buzzing, Celadon signs a young Harvard grad’s hot debut novel, and more Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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This Week’s Bestsellers: March 25, 2024

Books by “Mythical Chef” Josh Scherer, Deion “Coach Prime” Sanders, and romantasy author Scarlett St. Clair are among the big debuts. Plus the anime adaptation of Eiichiro Oda’s One Piece manga celebrates its 25th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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The week's bestselling books, March 24

The Southern California Independent Bookstore Bestsellers list for Sunday, March 24, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-20 13:00:05 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

Sybil Steinberg, a lifelong lover of literature and a 'Publishers Weekly' editor for 25 years, died on March 17. She was 90. Steinberg served as editor of the magazine's Reviews and Author Interview departments until her retirement in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Barbara Walters’s Wardrobe Was For Sale This Week in NYC

Women in media recently had a chance to browse and buy clothes owned by the trailblazing TV news anchor. Continue reading at The New York Times

[ The New York Times | 2024-03-15 09:04:32 UTC ]
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The Week in Libraries: March 15, 2024

Among the week's headlines: ALA reports that book bans are still surging; the end has come for ALA's LibLearnX; a shocking escalation in a battle over the freedom to read at an Alabama library; and a handy roundup of state legislation designed to protect libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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Book Deals: Week of March 18, 2024

Morrow takes Omid Scobie and Robin Benway’s ‘Royal’ debut, Chris Wallace takes election tome to Dutton, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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This Week’s Bestsellers: March 18, 2024

Romance authors Kennedy Ryan and Lyla Sage follow their popular series openers with strong sophomore entries. Plus Brandon Sanderson’s latest Kickstarter success hits our list, and YA author Amy Tintera makes her adult—and Good Morning American Book Club—debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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The week's bestselling books, March 17

The Southern California Independent Bookstore Bestsellers list for Sunday, March 17, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-03-13 13:00:29 UTC ]
More news stories like this | News stories tagged with: #bestselling books #including hardcover #paperback fiction #paperback #hardcover #independent bookstore