NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at 'Advertising Age'

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
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Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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Comcast names Comscore as Nielsen alternative

Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic.  Continue reading at Advertising Age

[ Advertising Age | 2022-04-12 14:40:50 UTC ]
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Nielsen buyout may be driven by doubts about its next-generation measurement

Elliott Management may think the market is undervaluing Nielsen One, whose chief just left for Meta.  Continue reading at Advertising Age

[ Advertising Age | 2022-03-15 13:42:32 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek

[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Now TV Wants Nielsen to Measure Up

After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times

[ The New York Times | 2021-11-12 10:00:19 UTC ]
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A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
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ViacomCBS adds VideoAmp as Nielsen TV ratings alternative

The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age

[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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Troubled Nielsen to update measurements for local television

Increasingly under fire from its clients, the Nielsen company says it will soon incorporate homes that have cut the cable cord and rely on broadband in its measurement of local TV viewership Continue reading at ABC News

[ ABC News | 2021-09-21 20:37:02 UTC ]
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TV trade group forms measurement task force amid Nielsen issues

VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.  Continue reading at Advertising Age

[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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