NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list.  Continue reading at 'Advertising Age'

[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Savannah Book Festival to Offer Year-Round Author Events

The Savannah Book Festival announced plans to offer year-round author events, starting with Tami Hoag set to headline the Spring 2014 event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Beyond the Bank: Bookstores and Alternative Funding

Ever since Janet Geddis launched one of the first bookstore crowdfunding campaigns in March 2010 to raise money to open Avid Bookshop in Athens, Ga., Indiegogo and, to a lesser extent, Kickstarter, have become the go-to places for cash-strapped booksellers trying to open a bookstore, add a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alternative funding #raise money #lesser extent


Outcry as Penguin India pulps 'alternative' history of Hindus

Novelist Arundhati Roy leads chorus of protest after publisher settles lawsuit brought by militant groupConservative activists in India have pledged to continue their campaign to purge bookshelves and schools of works they say are abusive to Hinduism, as a fierce row over a 700-page academic... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free speech #political climate #news broke #bestseller list


Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines


Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #ad business #neal mohan #press release


Great British Bookshop to offer 'online alternative'

A new book retail site, The Great British Bookshop, is being soft-launched in December, vowing to... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
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The Appeal of Alternative Subscription Products

While not an entirely new concept, offering monthly sample box subscriptions has been a highly lucrative side business for many publishers. Boca Raton, Florida-based Sandow Media, a multiplatform publisher targeting the beauty and design markets, launched its NewBeauty TestTube five years ago,... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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Second rights round-up from Frankfurt 2013

The Shore gets UK, US deals William Heinemann publisher Jason Arthur pre-empted world English... Continue reading at The Bookseller

[ The Bookseller | 2013-10-17 00:00:00 UTC ]
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Claire Round moves to ENO

Claire Round is leaving HarperCollins in September to become director of marketing and brand for... Continue reading at The Bookseller

[ The Bookseller | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leaving harpercollins


Martini Media Gets $14 Million in New Round of Financing

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek

[ AdWeek | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martini media #data scientist #daily meal #direct response


Nielsen To Buy Two R. R. Bowker Book Tracking Services

In a move that enhances its global print and ebook tracking and sales analysis capabilities, Nielsen is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global print #business intelligence


Nielsen buys Bowker businesses

Nielsen has signed an agreement to purchase two of Bowker's key businesses. The move gives it... Continue reading at The Bookseller

[ The Bookseller | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key businesses


Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed measures


A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple store #proposed measures #barnes noble


Nielsen launches BookScan Brazil

Book retail sales measurement service Nielsen BookScan has launched its service in Brazil.... Continue reading at The Bookseller

[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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Digital fiction to overtake paperbacks in 2014, says Nielsen

Nielsen is predicting that fiction ebooks will overtake sales of fiction paperbacks, but not... Continue reading at The Bookseller

[ The Bookseller | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction ebooks


Google Wins a Round in Book-Scanning Suit

A federal appeals court on Monday threw out the approval of a class of authors in a long-running lawsuit against Google Inc. over its efforts to electronically scan millions of books from public and university libraries in order to make them available online. Continue reading at AllThingsD

[ AllThingsD | 2013-07-02 00:00:00 UTC ]
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Paul Carr’s NSFWCorp Raises Seed Round to Publish News, Books–On Paper

As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish news #print magazine #stay afloat #las vegas #seed funding