NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't make the list. Continue reading at 'Advertising Age'
[ Advertising Age | 2022-03-22 15:00:00 UTC ]
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Nielsen's India Book Market Report tries to quantify a complex market, valuing Indian publishing at $3.9 billion and pegging growth at 20% annually. The post Nielsen Values Indian Publishing at $3.9 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-21 00:00:00 UTC ]
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With the Frankfurt Book Fair now well underway, and still no big book in sight, there was another dizzying round of deal-making that has left fair-goers tracking an ever-growing list of books gaining buzz. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
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The growing popularity of alternative publishers such as DuBook, Thukul Cetak and Lejen Press is a welcome change (“an absolute delight”) to Raman Krishnan of Silverfish Books, a company many regarded as the catalyst in the independent bookselling and publishing scene in Malaysia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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By taking a stake in Vox Media, NBCUniversal is finally getting a foothold in native digital publishing. The $200 million equity investment will see the two collaborate on digital and video advertising and video programming. The deal, announced Wednesday, will include Vox Media editors and... Continue reading at AdWeek
[ AdWeek | 2015-08-13 00:00:00 UTC ]
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#vice media
Storytelling start-up Lost My Name plans to grow its business globally after raising $9m (￡5.6m) in a funding round led by Google Ventures. Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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#mobile app
With £58 million in sales and 5% of the UK book market in 2014, self-publishing is gaining further acceptance with readers, reports Nielsen. The post Nielsen: Self-Publishing Now More Like Traditional Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
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Lori Nelson Spielman, an American author, has written books that became global bestsellers — just not in the USA. How should authors measure success? The post How Do Writers Measure Success in Global Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-04 00:00:00 UTC ]
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Nielsen is in the testing stage to develop a festival sales channel to record sales from Hay and Edinburgh Literary Festivals. The information company has been liaising with Hay Festival and Edinburgh Book Festival on the prospect of producing a BookScan “festival sales measurement” after... Continue reading at The Bookseller
[ The Bookseller | 2015-06-04 00:00:00 UTC ]
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Press mentions and scoops used to be the coin of the realm for publishers. But with the rise of social media and the ability to measure more, the yardsticks have changed. Six publishers including Quartz, Business Insider and The Daily Dot told us that they look at data like engagement and social... Continue reading at Digiday
[ Digiday | 2015-05-21 00:00:00 UTC ]
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The trade has welcomed a debate over the lack of recognition for illustrators, but Nielsen — the global measurement company that supplies the charts to The Bookseller — has warned that the issue of gathering data is not clear-cut. Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Nielsen has promoted Jonathan Stolper to senior vice president and m.d. of Nielsen Book. Stolper will take on the global leadership of Nielsen Book, as current president Jonathan Nowell is stepping down. Stolper, who is currently senior v.p of Nielsen’s US book business, said: “I am thrilled to... Continue reading at The Bookseller
[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in store for digitally savvy audiences. Announcing a licensing distribution deal with NBCUniversal and a hefty slate of original and... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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Nielsen has signed an agreement with Chinese retail tracking service Openbook to share data on the international book market. The collaboration will increase the flow of information between the Chinese book market and those in the US and UK, with Openbook publishing weekly overall and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-14 00:00:00 UTC ]
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UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
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Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at Advertising Age
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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In 2011 Mika Brzezinski released her powerful New York Times bestselling manifesto, Knowing Your Value: Women, Money and Getting What You're Worth—a must read for women everywhere. And now, Brzezinski, co-host of MSNBC's Morning Joe, will bring that book to life with the unveiling of the Know... Continue reading at AdWeek
[ AdWeek | 2015-03-02 00:00:00 UTC ]
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Early in 2014 we snuck an unauthorized hands-on with Asus's Transformer Book T300 Chi, the company's newest Windows-enabled tablet/laptop hybrid, and came away impressed. It's slim! It's lightweight! It runs Windows 8.1! It's a blatant, uh, homage to the Microsoft Surface! Nine months later, at... Continue reading at PC World
[ PC World | 2015-01-06 00:00:00 UTC ]
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