Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in degree lead to differences in kind. Water gets hotter and hotter, and then all of the sudden it’s vapor; viewers become older and older, and the next thing you know they’re chaff. This is never more true than during the summer, an interval in which many of the more desirable consumers are preoccupied with matters wholly unrelated to the primetime television schedule. (If Instagram is anything to go by, they’re all ripped to the gills on White Claw and solipsism, so no harm done.) With six weeks to go before the 2019-20 season gets underway, the median age of the broadcast primetime audience is 58.7 years old, TV usage among adults 18-24 is down 17 percent and the Big Four networks are averaging a 0.5 C3 rating in the 18-49 demo. In July, fewer than 795,000 members of the dollar demo watched the commercials on NBC each night, and the Peacock was the highest-rated network during the month. Currency deliveries were down 19 percent last month, which means that the promos for this fall’s new and returning series reached one-fifth as many demographically desirable viewers as they did in the year-ago period. Broadcast TV’s 10 Oldest-Skewing Summer Series Drama Game... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national... Continue reading at AdWeek
[ AdWeek | 2025-03-04 04:50:22 UTC ]
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Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which... Continue reading at AdWeek
[ AdWeek | 2025-02-28 17:41:23 UTC ]
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This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during... Continue reading at AdWeek
[ AdWeek | 2025-02-26 23:51:46 UTC ]
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Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall... Continue reading at AdWeek
[ AdWeek | 2025-02-13 23:00:22 UTC ]
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Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights... Continue reading at AdWeek
[ AdWeek | 2025-02-12 22:07:22 UTC ]
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The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million... Continue reading at AdWeek
[ AdWeek | 2025-02-12 18:24:37 UTC ]
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The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox... Continue reading at Fast Company
[ Fast Company | 2025-02-11 13:26:01 UTC ]
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The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the... Continue reading at AdWeek
[ AdWeek | 2025-02-11 00:43:27 UTC ]
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Christmas Day marked a milestone in media history, even if it's likely to be surpassed Continue reading at ABC News
[ ABC News | 2025-02-07 17:36:10 UTC ]
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The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which... Continue reading at AdWeek
[ AdWeek | 2025-02-03 18:11:13 UTC ]
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This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks and peaked at 34.4... Continue reading at AdWeek
[ AdWeek | 2025-01-22 23:30:00 UTC ]
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Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big... Continue reading at AdWeek
[ AdWeek | 2025-01-21 18:07:46 UTC ]
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Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases,... Continue reading at AdWeek
[ AdWeek | 2025-01-14 23:41:20 UTC ]
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Two holiday matchups averaged over 24 million viewers each, eclipsing the previous NFL streaming record and marking a triumphant entry for Netflix. Netflix (NFLX) entered the NFL live-streaming arena with a spectacular debut on Christmas Day, setting a new streaming record for the league.... Continue reading at Fast Company
[ Fast Company | 2024-12-27 19:15:00 UTC ]
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NFL and Nielsen said two games drew 65m US viewersNBA’s slate of five games saw an 84% rise over 2023LeBron James and the NBA are going to have make room for the NFL on Christmas.That shouldn’t be a problem. Both leagues were winners on Wednesday. Continue reading... Continue reading at The Guardian
[ The Guardian | 2024-12-27 15:02:10 UTC ]
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Female athlete power on social media became ever more strident in 2024 – but the backlash also damaged careers and wellbeingLina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates – and she was bored. “I said to Yemi... Continue reading at The Guardian
[ The Guardian | 2024-12-22 08:00:42 UTC ]
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Three million viewers tuned in to watch President-elect Donald Trump sit for his first post-election interview with a non-Fox News legacy media outlet over the weekend. According to Nielsen Media Research, Trump's appearance on NBC News' Meet the Press with Kristen... Continue reading at AdWeek
[ AdWeek | 2024-12-10 21:44:39 UTC ]
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The short novel narrating a day in the life of six astronauts on the International Space Station becomes the first book to top the charts in the week of its winSamantha Harvey’s Booker-winning Orbital has rocketed to the top of the UK bestseller chart, becoming the first Booker novel to hit... Continue reading at The Guardian
[ The Guardian | 2024-11-20 15:01:38 UTC ]
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Donald Trump made a political comeback, but the ratings didn't. On Tuesday, 42.3 million viewers tuned in to watch presidential election coverage across 18 networks, according to Nielsen Media Research. That's a 25% decline in viewership compared to 2020, which drew 56.9... Continue reading at AdWeek
[ AdWeek | 2024-11-06 23:34:29 UTC ]
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