NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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7 Books About Past Decades That Feel Like Traveling Back in Time

The Amazon review for my debut novel was glowing, including words like “compelling” and “fun.” And then there was this: “If you love historical fiction, you’ll love The Last Book Party.” Say what? How could my novel, which is set during the 1980s—a decade of my own youth—be historical fiction?... Continue reading at Electric Literature

[ Electric Literature | 2019-08-01 11:00:53 UTC ]
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Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Indies and Gardners adopt real-time tech to boost trade

Independent bookshops and wholesalers Gardners are adopting a new technology to help book-buyers discover which physical copies are located in bookshops near them. Continue reading at The Bookseller

[ The Bookseller | 2019-06-10 10:34:50 UTC ]
More news stories like this | News stories tagged with: #physical copies #boost trade #independent bookshops


How I Got My Toddler Back On Books After She Got A Taste Of Screen Time

I want my kid to treasure that magical reading time as much as I did growing up. Continue reading at The Huffington Post

[ The Huffington Post | 2019-06-06 15:39:29 UTC ]
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Morning tee time hurts ratings for Tiger Woods’ historic Masters win

The overnight ratings for the CBS telecast of Tigers Woods’ stunning comeback victory at the 2019 Masters on Sunday were hurt by its early morning start time. Coverage of the final round at Augusta National Golf Club in Augusta, Ga., averaged a 7.7 rating in the 56 cities measured by Nielsen. The... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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Donald Trump Fires Back At The Late Barbara Bush: 'She Should Be' Nasty To Me

People on Twitter erupted in anger after the president went after the former first lady. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-05 10:43:47 UTC ]
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AT&T raises DirecTV Now prices, making chumps of those who backed Time Warner merger

From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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Want to take control of your digital life? Start with reclaiming leisure time

You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company

[ Fast Company | 2019-02-25 00:00:00 UTC ]
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Egypt Turns Back Veteran New York Times Reporter

David D. Kirkpatrick was Cairo bureau chief for The New York Times between 2011 and 2015, and is the author of a recent book on the country. Continue reading at The New York Times

[ The New York Times | 2019-02-19 00:00:00 UTC ]
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Salesforce's Marc Benioff is buying Time magazine, boosting his influence

Marc Benioff, the billionaire co-founder of software maker Salesforce.com Inc., is making a play to project his influence far beyond Silicon Valley with the purchase of Time magazine. The 53-year-old entrepreneur and his wife, Lynne, agreed to pay $190 million in cash to Meredith Corp. for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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Vintage and Riot back audio advertising and Portman to boost Harari’s Lessons

Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller

[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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The Bookseller calls on trade to back business rates petition

The Bookseller is calling on readers, authors, agents, publishers and the general public to sign a petition urging the government to give bookshops the same business rate discount as pubs. Continue reading at The Bookseller

[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Justice Department makes final plea to judge to halt AT&T's proposed purchase of Time Warner or significantly scale it back

The government on Monday made its final plea to a federal judge to block AT&T Inc.’s $85.4-billion purchase of Time Warner Inc. or order it significantly scaled back, arguing that the combined company would be so powerful it would hinder competition and raise pay TV prices for consumers.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-30 00:00:00 UTC ]
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AT&T wants to buy Time Warner to 'weaponize' its content, government says at start of antitrust trial

The biggest U.S. antitrust case of this century kicked into high gear on Thursday as a government lawyer warned that AT&T Inc. wants to buy media giant Time Warner Inc. to “weaponize” its must-have content — a move that would raise prices for consumers and hinder innovation. “Time Warner... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-23 00:00:00 UTC ]
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Get 'Getting Started with PowerShell' ($20 value) FREE for a limited time

Windows PowerShell is a task-based command-line shell and scripting language designed specifically for system administration. This ebook can teach you the fundamentals of PowerShell, enabling you to build reusable scripts and functions to automate administrative tasks with Windows. SEE ALSO: Get... Continue reading at Betanews

[ Betanews | 2017-12-04 00:00:00 UTC ]
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Meredith, Backed by the Koch Brothers, to Buy Time Inc.

Meredith Corp. has agreed to acquire Time Inc. for $2.8 billion including debt, swallowing the once-mighty home of Fortune and Sports Illustrated after the internet age wreaked havoc on even the most prestigious magazine titles.The $18.50-a-share offer is an all-cash one, Meredith said in a... Continue reading at Advertising Age

[ Advertising Age | 2017-11-27 00:00:00 UTC ]
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Meredith to buy Time Inc. for upward of $2.8 billion in deal backed by Koch brothers

Time Inc., the steward of some of the country's most circulated and storied magazine brands, will be sold to the lifestyle-magazine publisher Meredith Corp., the companies announced Sunday. Meredith will pay $18.50 per share in the all-cash deal for a company that counts such titles as Time,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2017-11-27 00:00:00 UTC ]
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Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
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Meredith Bid for Time Inc. Said to Be Backed by Koch Brothers

Earlier talks this year between Time Inc., the publisher of People and Sports Illustrated, and the Meredith Corporation fizzled out. Continue reading at The New York Times

[ The New York Times | 2017-11-16 00:00:00 UTC ]
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