NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

Other news stories related to: " NBA dials back late starting times to help boost East Coast ratings "


NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally... Continue reading at Advertising Age

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #high demand


Cher Can, and Does, Turn Back Time

In the first volume of her memoir (which she hasn’t read), she explores her difficult childhood, her fraught marriage to Sonny Bono and how she found her voice. Continue reading at The New York Times

[ The New York Times | 2024-11-17 10:00:52 UTC ]
More news stories like this | News stories tagged with: #memoir #difficult childhood


A Book Club of Two: The Time I Started a James Joyce Reading Group in College

I’d bought my copy of James Joyce’s Ulysses at a Barnes and Noble in Manhattan in 1999, the summer before I left for college, along with a stack of other novels that I was convinced my much-smarter classmates would have already read. How I even decided which novels those were, I am still not... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-14 08:56:12 UTC ]
More news stories like this | News stories tagged with: #book club #barnes #james joyce


Amazon's Kindle Scribe dips back to an all-time low, plus the rest of this week's best tech deals

Apple and Google recently held events to showcase new products and services. From a deals perspective, that means some older iPads are hitting new low prices — we even spotted a few modest $30 and $50 discounts on brand new iPad Air and iPad Pro models. Google's latest smartphone, the Pixel 8a,... Continue reading at Engadget

[ Engadget | 2024-05-17 16:39:00 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #kindle scribe #pixel 8a #ipad air #all-time low #tech deals


East Coast, Southern, and Chain Bookstores Report Strong Holiday Sales

Stores on the East Coast, in the South, and two chains, Half-Price Books and Kinokuniya, reported strong sales over the holidays and through much of 2023. Romantasy, prize winners and nominees, and books promoted on social media continue to dominate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #prize winners #east coast


The AirPods Pro drop back to an all-time low, plus the rest of this week's best tech deals

This week, the biggest event in tech took place in Seoul with Samsung's Unpacked showcase. Among other announcements, the company officially unveiled its latest foldable smartphone, the Galaxy Z Fold 5. It's not even available yet, but Amazon is offering a $200 gift card if you pre-order from... Continue reading at Engadget

[ Engadget | 2023-07-28 18:33:17 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #$100 savings #buying advice #record low #6ghz band


This Alaska bookstore in Sarah Palin’s hometown isn’t backing down about its drag story time.

Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
More news stories like this | News stories tagged with: #bookstore #sarah palin


The Guardian view on US book bans: time to fight back | Editorial

Censorship is surging thanks to an organised rightwing minority targeting books on LGBTQ and Black characters and issues“A book is a loaded gun in the house next door,” warns a character in Fahrenheit 451, Ray Bradbury’s dystopian vision of an America where books are considered so dangerous they... Continue reading at The Guardian

[ The Guardian | 2023-04-13 17:21:33 UTC ]
More news stories like this | News stories tagged with: #library association #multiple titles #ron desantis #school boards #school year


Amazon's Kindle Paperwhite Kids falls back to an all-time low

Amazon's Kindle Paperwhite Kids tablet offers a more eye-friendly reading experience than the regular Kindle Kids, but that features comes at a premium price. Right now, though, they're on sale with the biggest discounts we've seen yet, letting you grab one for just $105 or $55 (34 percent) off... Continue reading at Engadget

[ Engadget | 2023-02-22 11:58:13 UTC ]
More news stories like this | News stories tagged with: #kindle #buying advice #lowest price #national geographic #alexa skills #one-year subscription #younger set #direct sunlight #easy reading #real paper #six-inch screen #previous model


NBA All-World hands-on: Taking basketball video games back to the streets

Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget

[ Engadget | 2023-01-25 17:00:37 UTC ]
More news stories like this | News stories tagged with: #harry potter #real life #dive deeper #official release #january 24th #surprising amount


Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget

[ Engadget | 2022-11-18 13:13:24 UTC ]
More news stories like this | News stories tagged with: #kindle #follow @engadgetdeals #buying advice #worth noting #download books #kindle lineup #great time #kindle oasis #automatically adjust #ebook collection #signature edition #previous generation #all-time low


Amazon's Kindle sale brings the Paperwhite back to an all-time low

Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget

[ Engadget | 2022-03-22 10:35:35 UTC ]
More news stories like this | News stories tagged with: #buying advice #worry-free guarantee #kid-friendly cover #buy kindle #compact design #front illumination #fast charging #direct sunlight #easy reading #real paper #biggest change #kindle paperwhite #kindle


Hachette Book Group Plans Return to Offices Starting in Late April

Hachette Book Group employees will begin their return to working from company offices this April, CEO Michael Pietsch has announced to staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book group #late april


Video: From Barack Obama to Billie Jean King, L.A. Times Book Club looks back on an eventful 2021

The L.A. Times Book Club dove into stories across the world and close to home in 2021. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-16 15:00:17 UTC ]
More news stories like this | News stories tagged with: #times book #barack obama


‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts

Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday

[ Digiday | 2021-12-03 05:01:00 UTC ]
More news stories like this | News stories tagged with: #west coast


Back-To-School Boost on DonorsChoose Today

Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot

[ Book Riot | 2021-08-12 10:39:00 UTC ]
More news stories like this | News stories tagged with: #libraries


Canadian libraries increasingly scrapping late fees to boost access to services

Long considered a tool to encourage patrons to return materials on time, in the past few years hundreds of public libraries have decided late fees do more harm than good by keeping away low-income and disadvantaged readers.  Continue reading at CBC

[ CBC | 2021-02-21 09:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #public libraries


How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
More news stories like this | News stories tagged with: #times bestseller #study finds


Just in time for an updated ‘West Side Story,’ a look back at the 1961 classic

Richard Barrios’s new book delves into the history of the film adaptation that did boffo business and won multiple Oscars. Continue reading at The Washington Post

[ The Washington Post | 2020-07-29 13:56:23 UTC ]
More news stories like this | News stories tagged with: #film adaptation #book delves


Los Angeles Times Book Club is back, virtually, with L.A. noir authors

Join author Steph Cha and Joe Ide for a streaming conversation about new L.A. noir. The March 30 event will be live. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-25 19:15:02 UTC ]
More news stories like this | News stories tagged with: #times book #joe ide