NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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How Do Readers Rate The New York Times Best-Selling Books?

What do actual readers think about the books which land on the New York Times Bestseller List? A new study finds out. Continue reading at Book Riot

[ Book Riot | 2020-10-09 10:33:00 UTC ]
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Just in time for an updated ‘West Side Story,’ a look back at the 1961 classic

Richard Barrios’s new book delves into the history of the film adaptation that did boffo business and won multiple Oscars. Continue reading at The Washington Post

[ The Washington Post | 2020-07-29 13:56:23 UTC ]
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Los Angeles Times Book Club is back, virtually, with L.A. noir authors

Join author Steph Cha and Joe Ide for a streaming conversation about new L.A. noir. The March 30 event will be live. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-25 19:15:02 UTC ]
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Amazon's Kindle and Kindle Paperwhite drop back to all-time low prices

Amazon's latest Kindle and Kindle Paperwhite are back down to their lowest prices since Black Friday. The newest Kindle Paperwhite is now $85, instead of the usual $130, while the latest standard Kindle is $60, instead of the usual list price of $90.... Continue reading at Engadget

[ Engadget | 2020-03-02 13:55:00 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-25 16:16:46 UTC ]
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AT&T boosts spending on R&D after four years of declines amid Time Warner buy, investments

AT&T Inc. managed something it hasn’t since 2014: An increase in spending on research and development. The Dallas telecommunications and now media company increased in investment in R&D last year by about $80 million to $1.28 billion, an increase of about 7 percent, it said in its... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-24 22:58:29 UTC ]
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The Graveyard Talks Back: Arundhati Roy on Fiction in the Time of Fake News

Below is the text of the 2020 Clark Lecture in English Literature instituted by Trinity College, Cambridge. * Thank you for inviting me to deliver this, the Clark Lecture, now in its 152nd year. When I received the invitation, I scrolled down the list of previous speakers, the many “Sirs” and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
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Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Emmys ratings skid to an all-time low (and maybe that's not such a bad thing)

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[ Advertising Age | 2019-09-23 22:17:27 UTC ]
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7 Books About Past Decades That Feel Like Traveling Back in Time

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[ Electric Literature | 2019-08-01 11:00:53 UTC ]
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Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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Indies and Gardners adopt real-time tech to boost trade

Independent bookshops and wholesalers Gardners are adopting a new technology to help book-buyers discover which physical copies are located in bookshops near them. Continue reading at The Bookseller

[ The Bookseller | 2019-06-10 10:34:50 UTC ]
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How I Got My Toddler Back On Books After She Got A Taste Of Screen Time

I want my kid to treasure that magical reading time as much as I did growing up. Continue reading at The Huffington Post

[ The Huffington Post | 2019-06-06 15:39:29 UTC ]
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[ Los Angeles Times | 2019-04-15 00:00:00 UTC ]
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Donald Trump Fires Back At The Late Barbara Bush: 'She Should Be' Nasty To Me

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[ The Huffington Post | 2019-04-05 10:43:47 UTC ]
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AT&T raises DirecTV Now prices, making chumps of those who backed Time Warner merger

From the day in 2016 when AT&T announced its $85.4-billion merger with Time Warner, through three years of antitrust wrangling over the deal, the big telecommunications company promised that it would mean lower prices and more choices for consumers. Now AT&T has a message for everyone... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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Want to take control of your digital life? Start with reclaiming leisure time

You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company

[ Fast Company | 2019-02-25 00:00:00 UTC ]
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Egypt Turns Back Veteran New York Times Reporter

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[ The New York Times | 2019-02-19 00:00:00 UTC ]
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[ Los Angeles Times | 2018-09-17 00:00:00 UTC ]
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