NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

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Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #enterprise administrators #mobile technology


The Koch brothers may be backing a Time Inc. acquisition

It seems every few months a headline emerges about Time Inc. and whether or not acquisition talks have begun or stalled. Today the New York Times reports that the ailing media company is once again in talks with the magazine publisher Meredith about a potential purchase. What’s more, the... Continue reading at Fast Company

[ Fast Company | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #$500 million #growing list


Meredith Bid for Time Inc. Said to Be Backed by Koch Brothers

Earlier talks this year between Time Inc., the publisher of People and Sports Illustrated, and the Meredith Corporation fizzled out. Continue reading at The New York Times

[ The New York Times | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #koch brothers #sports illustrated


Starting pistol sounds on the Back To University season

Despite a spate of negative headlines dominating the higher education sector over the past few months, booksellers have reported buoyant sales as the Back to University season kicks off. Continue reading at The Bookseller

[ The Bookseller | 2017-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #university season


Get 'Jump Start Adobe XD' ($14 value) FREE for a limited time

Jump Start Adobe XD provides everything a designer needs, right out of the box. Adobe’s new app, Experience Design CC (better known as XD) is the only design tool on the market today that allows you to design user interfaces, prototype interactions, and then export assets for development right... Continue reading at Betanews

[ Betanews | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited time #market today


Get 'Jump Start Responsive Web Design' ebook ($30 value) FREE for a limited time

The pixel-perfect web is dead. The days of positioning elements on a web page and expecting them to always display exactly how we wanted are a distant memory; we now cope with the constant barrage of new and varied devices that our designs need to look fantastic on. Responsive web design is no... Continue reading at Betanews

[ Betanews | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web page #constant barrage #bonus feature


Get 'Jump Start Sketch' ebook ($19 value) FREE for a limited time

Sketch is fast becoming a favorite tool of modern web and UI designers. It’s a smart vector-based design app with a simple, clean, and intuitive interface. It has a range of powerful features, such as easy-to-use grids and layer alignment, unlimited artboards, and granular export. It’s easy to... Continue reading at Betanews

[ Betanews | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #designing ux #ebook $30


Amazon opens its first East Coast bookstore — in Dedham, Mass.

Online retailer Amazon is opening its fourth brick-and-mortar bookstore, undeterred by critics who accuse the company of trying to put independent booksellers out of business. The Boston Globe reports that Amazon Books held a preview of its store in Dedham, Mass., on Saturday, drawing crowds of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon opens #drawing crowds


Business rates dubbed 'a ticking time bomb' by Labour

The shadow business secretary has criticised the government's handling of business rates, branding the changes set to take effect in April "a ticking time bomb", ahead of a Labour emergency roundtable due to take place today (Monday 27th February). Continue reading at The Bookseller

[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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Amazon Unveils First East Coast Bricks and Mortar

The Dedham, Mass., bookstore, which opened yesterday, is the first of the e-tailer's physical stores to feature a cafe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon unveils #opened yesterday #physical stores


Treasury hits back at 'scaremongering' on business rates

The Treasury has hit back at so-called "scaremongering" reports, reassuring businesses that the vast majority will see no change to their business rate bills in April.  Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business rates


Tom Kerridge gets a Dopamine boost back into the top spot

Tom Kerridge’s Dopamine Diet (Absolute) has boomeranged back into the number one spot, selling 15,532 copies for £131,405. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom kerridge #sdopamine dietabsolute #boomeranged back


Best of the week: Publishers weigh in on mid-roll Facebook ads and earlier start times

A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday

[ Digiday | 2017-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weigh #moment -- #media equation #holding companies #clients alike #downward spiral


Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek

[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #smartphone screen #full potential #delivering ads


Books of The Times: Review: In ‘The Arab of the Future 2,’ Back to Syria in 1984

The cartoonist Riad Sattouf; the second volume of his graphic memoir has just been published. Continue reading at The New York Times

[ The New York Times | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic memoir


The Small Press Getting a Big Boost from an NBA Nod

Most of the nominees on this year's National Book Foundation's '5 Under 35' list are published by two of the country’s largest houses. Except for S. Li, whose tiny publisher has no distributor, or even a central office. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small press #big boost


One-Time Lad Mag FHM Is Back! But Only Online, and Aiming a Little Higher

Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #stop publishing #stopped publishing


Pay-back time for publishers: authors forced to return their advances

This week, it emerged that Pride and Prejudice and Zombies author Seth Grahame-Smith was being sued by his publisher to return his advance. From Julian Assange to Amy Schumer, he isn’t alone...Though he’s fallen out spectacularly with his publisher, Seth Grahame-Smith at least has the... Continue reading at The Guardian

[ The Guardian | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #award-winning novelist #jane austen #$1m advance


Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending


Marie Claire and NME publisher Time Inc UK boosts profits to £23m

Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian

[ The Guardian | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #pre-tax profits #top executives #magazine company #6% rise