Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Elle Key and Keegan-Michael Key will discuss their forthcoming book, 'The History of Sketch Comedy,' on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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With a hearing before the full Fifth Circuit Court of Appeals in New Orleans less than two weeks away, a host of amicus briefs were filed this week in a closely watched case over book banning in Llano County, Tex. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
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Quercus has secured the YA edition of anti-racism workbook Me and White Supremacy by Layla F Saad. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 08:16:05 UTC ]
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What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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When Sean Spicer was given prime billing at BookExpo America and Milo Yiannopoulos tried to publish a book with Simon & Schuster, I churned out 40 pages of text about free speech, white supremacy, and independent bookstores over the next several months, returning to it now and then as a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-27 08:54:54 UTC ]
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In a ruling last week, a federal judge said he will allow the former Trump National Security Advisor to conduct discovery on whether Trump administration officials acted in bad faith in holding up the pre-publication review of Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-18 05:00:00 UTC ]
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“It takes a huge toll to live the trauma of being a Black person in a white-supremacist country and then write it as well,” Oluo says. Continue reading at The Washington Post
[ The Washington Post | 2020-12-03 13:00:00 UTC ]
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Quercus has acquired Me and White Supremacy: A Guided Journal by Layla F Saad, intended to be an "official companion" to the original helping readers to recognise their privilege and combat racism. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 03:33:55 UTC ]
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American public libraries operate under white supremacy. It's time to dismantle it. Continue reading at Book Riot
[ Book Riot | 2020-07-20 10:31:00 UTC ]
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1. Introduction: Everybody Loves Diversity WHAT SELF-RESPECTING white progressive isn’t all in on diversity? Why, no one! Everyone’s for diversity. This includes all the main pillars of the American literary establishment, what I’ll call Big Lit — the Big Five publishers, The New York Times Book... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-01-02 18:00:51 UTC ]
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Michael Joseph will publish the latest novel by bestselling author Marian Keyes next year. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 07:16:00 UTC ]
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In the early 1900s, Franz Boas and his followers challenged the idea that some people were inherently ‘primitive.’ Continue reading at The Washington Post
[ The Washington Post | 2019-08-02 11:39:45 UTC ]
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More from Trail Guide Jan. 22 Chris Christie heads back to New Jersey as blizzard approaches Jan. 21 Donald Trump and Ted Cruz try to debunk each other's outsider image Jan. 20 Sarah Palin, on the trail with Donald Trump, talks of son's domestic violence arrest Jan. 19 Sarah Palin endorses Donald... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-24 00:00:00 UTC ]
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Hot Key Books has signed Finnish author Salla Simukka's Snow White Trilogy, which has sold... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Michael Joseph is launching a digital campaign to support publication of The Mystery of Mercy... Continue reading at The Bookseller
[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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White Rabbit has secured a deal for Ten Thousand Apologies: Fat White Family and the Miracle of Failure about the “country’s most notorious rock band”. Continue reading at The Bookseller
[ The Bookseller | 2021-09-16 01:05:22 UTC ]
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Longtime Educational Development Corp. chairman, CEO, and president Randall White has turned over leadership of the company to his son Craig White, who has been named CEO and president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
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