Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
John Griffin, the founder of former hedge fund Blue Ridge Capital, which had $9 billion in assets at its 2013 peak and $6 billion when it wound down four years later, is looking for a nice return on an Upper East Side home.Griffin has listed a nearly 6,000-square-foot full-floor co-op on Fifth... Continue reading at Crains New York
[ Crains New York | 2025-05-16 20:26:17 UTC ]
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My first episode of network television was viewed by more people than all of Shakespeare’s works in his lifetime. At least that’s what my agent claimed when the Nielsen Ratings came in. I had written the 1989 season premiere of The Wonder Years and its viewership ranked just behind the likes of... Continue reading at Literrary Hub
[ Literrary Hub | 2025-05-12 08:57:29 UTC ]
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A top anchor at ABC News is looking to sell his West Village townhouse.World News Tonight host David Muir has listed the 2,300-square-foot prewar property on West Fourth Street for $7.5 million, according to an ad that appeared this week. The narrow, 15-foot-wide home contains five levels, three... Continue reading at Crains New York
[ Crains New York | 2025-05-01 17:33:22 UTC ]
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A historic Midtown building is up for auction after years of financial trouble.The Charles Scribner’s Sons Building, which opened in 1913, is set to be auctioned off Wednesday after it went into foreclosure late last year. The building is the former home of publisher Charles Scribner’s Sons’... Continue reading at Crains New York
[ Crains New York | 2025-04-29 18:48:19 UTC ]
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Nielsen report indicates streaming has dominated 53% of Asian Americans’ total TV time. Continue reading at AdWeek
[ AdWeek | 2025-04-23 09:00:00 UTC ]
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Pulitzer Prize-winning newspaper columnist and acclaimed author Anna Quindlen has sold her longtime Upper West Side home after almost three decades, records show.Quindlen—whose novels include her first, 1991's Object Lessons, and her latest, 2024's After Annie—parted ways with the 5-story... Continue reading at Crains New York
[ Crains New York | 2025-04-17 09:30:00 UTC ]
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Neeson steps into the role of the bumbling detective made famous by Leslie Nielsen in the TV show and film series created by the Zucker Abrahams Zucker teamThe first footage has been released of Paramount’s upcoming reboot of the much-loved Naked Gun series of spoof police movies. The new film... Continue reading at The Guardian
[ The Guardian | 2025-04-03 17:55:41 UTC ]
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Analysis of Nielsen billings reveals how creative and media agencies fared in 2024, with more than half in both sectors reporting increases. Media agencies in particular showed some bounceback from a gloomy 2023. Continue reading at Media Week
[ Media Week | 2025-03-18 09:30:00 UTC ]
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The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the... Continue reading at AdWeek
[ AdWeek | 2025-03-14 17:34:09 UTC ]
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According to Greenlandic Broadcasting Corporation KNR TV, the Demokraatit Party won nearly 30% of the vote. The center-right Demokraatit Party won the most votes in a surprising result in Greenland’s parliamentary elections, held in the shadow of U.S. President Donald Trump’s stated goal of... Continue reading at Fast Company
[ Fast Company | 2025-03-12 13:39:31 UTC ]
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President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred... Continue reading at AdWeek
[ AdWeek | 2025-03-06 00:10:22 UTC ]
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Oscar voters may have loved Anora, but viewers at home still need to get to know her. Preliminary ratings for the 97th Oscars are in, and this year's independent film-dominated show saw a 7% dip from 2024's Barbenheimer barnburner. Per early Nielsen fast national... Continue reading at AdWeek
[ AdWeek | 2025-03-04 04:50:22 UTC ]
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Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which... Continue reading at AdWeek
[ AdWeek | 2025-02-28 17:41:23 UTC ]
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This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 17, 2025. Fox News and CNN were the recipients of positive momentum as the two cable networks recorded week-to-week growth in total viewers and the Adults 25-54 demo during... Continue reading at AdWeek
[ AdWeek | 2025-02-26 23:51:46 UTC ]
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Cameron Diaz's return to acting has paid off for her and Netflix, as her action comedy film Back in Action was the No. 1 streamed title for the week of Jan. 13. According to Nielsen streaming ratings, Netflix had six standalone titles in the top 10 for the overall... Continue reading at AdWeek
[ AdWeek | 2025-02-13 23:00:22 UTC ]
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Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across the station group's six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke). The agreement also includes Scarborough, which provides consumer insights... Continue reading at AdWeek
[ AdWeek | 2025-02-12 22:07:22 UTC ]
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The Philadelphia Eagles' rout of the Kansas City Chiefs in Super Bowl LIX brought in big numbers for Fox with 127.7 million total viewers tuning in. Ahead of the Big Game, Fox News' Bret Baier scored an interview with President Donald Trump that attracted over 11 million... Continue reading at AdWeek
[ AdWeek | 2025-02-12 18:24:37 UTC ]
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The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox... Continue reading at Fast Company
[ Fast Company | 2025-02-11 13:26:01 UTC ]
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The Eagles blew out the Chiefs, and Fox blew out the ratings record. Today, Fox reports that Super Bowl 59 reached an average of 126 million viewers. Those numbers come from Fox projections, including Nielsen Fast Nationals and Tubi/NFL first-party analytics. With the... Continue reading at AdWeek
[ AdWeek | 2025-02-11 00:43:27 UTC ]
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