Truly enlists Keegan-Michael Key in a battle for seltzer supremacy against White Claw

Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-12 08:00:00 UTC ]
News tagged with: #hard line #independently verified #press time #ab inbev #bon viv #large chunk #great idea #nielsen

Other Publishing stories related to: ' Truly enlists Keegan-Michael Key in a battle for seltzer supremacy against White Claw '


Truly enlists Keegan-Michael Key in a battle for seltzer supremacy against White Claw

Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at Advertising Age

[ Advertising Age | 2019-08-12 08:00:00 UTC ]
More news stories like this | News stories tagged with: #hard line #independently verified #press time #ab inbev #bon viv #large chunk #great idea #nielsen


U.S. Book Show 2023: Elle Key and Keegan-Michael Key

Elle Key and Keegan-Michael Key will discuss their forthcoming book, 'The History of Sketch Comedy,' on May 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Keegan-Michael Key and Wife Elle Key to Close the U.S. Book Show

The Keys will interview each other about their debut nonfiction book, The History of Sketch Comedy: A Journey Through the Art and Craft of Humor (Chronicle Books, Oct.). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-04 04:00:00 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen


Quercus to publish YA edition of Saad's Me and White Supremacy

Quercus has secured the YA edition of anti-racism workbook Me and White Supremacy by Layla F Saad. Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 08:16:05 UTC ]
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Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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How Booksellers Were Complicit in the Resurgence of White Supremacy and the Rise of Donald Trump

When Sean Spicer was given prime billing at BookExpo America and Milo Yiannopoulos tried to publish a book with Simon & Schuster, I churned out 40 pages of text about free speech, white supremacy, and independent bookstores over the next several months, returning to it now and then as a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-05-27 08:54:54 UTC ]
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Bolton Wins Key Decision in Legal Battle Over His Memoir

In a ruling last week, a federal judge said he will allow the former Trump National Security Advisor to conduct discovery on whether Trump administration officials acted in bad faith in holding up the pre-publication review of Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-18 05:00:00 UTC ]
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Ijeoma Oluo’s ‘Mediocre’ dissects white supremacy in America. She’d rather be writing about something else.

“It takes a huge toll to live the trauma of being a Black person in a white-supremacist country and then write it as well,” Oluo says. Continue reading at The Washington Post

[ The Washington Post | 2020-12-03 13:00:00 UTC ]
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'Guided journal' to accompany Me and White Supremacy

Quercus has acquired Me and White Supremacy: A Guided Journal by Layla F Saad, intended to be an "official companion" to the original helping readers to recognise their privilege and combat racism. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 03:33:55 UTC ]
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Dismantling White Supremacy in Public Libraries

American public libraries operate under white supremacy. It's time to dismantle it. Continue reading at Book Riot

[ Book Riot | 2020-07-20 10:31:00 UTC ]
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Big Lit Meets the Mexican Americans: A Study in White Supremacy

1. Introduction: Everybody Loves Diversity WHAT SELF-RESPECTING white progressive isn’t all in on diversity? Why, no one! Everyone’s for diversity. This includes all the main pillars of the American literary establishment, what I’ll call Big Lit — the Big Five publishers, The New York Times Book... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-01-02 18:00:51 UTC ]
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Michael Joseph to publish new Marian Keyes novel in 2020

Michael Joseph will publish the latest novel by bestselling author Marian Keyes next year. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 07:16:00 UTC ]
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The anthropologists who upended the ‘science’ of white supremacy

In the early 1900s, Franz Boas and his followers challenged the idea that some people were inherently ‘primitive.’ Continue reading at The Washington Post

[ The Washington Post | 2019-08-02 11:39:45 UTC ]
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Michael Bloomberg is mulling an independent White House bid

More from Trail Guide Jan. 22 Chris Christie heads back to New Jersey as blizzard approaches Jan. 21 Donald Trump and Ted Cruz try to debunk each other's outsider image Jan. 20 Sarah Palin, on the trail with Donald Trump, talks of son's domestic violence arrest Jan. 19 Sarah Palin endorses Donald... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-24 00:00:00 UTC ]
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Hot Key signs Snow White trilogy

Hot Key Books has signed Finnish author Salla Simukka's Snow White Trilogy, which has sold... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Michael Joseph to launch ebook short from Keyes

Michael Joseph is launching a digital campaign to support publication of The Mystery of Mercy... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Fat White Family story snared by White Rabbit

White Rabbit has secured a deal for Ten Thousand Apologies: Fat White Family and the Miracle of Failure about the “country’s most notorious rock band”.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-16 01:05:22 UTC ]
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Craig White Takes Over from Randall White at EDC

Longtime Educational Development Corp. chairman, CEO, and president Randall White has turned over leadership of the company to his son Craig White, who has been named CEO and president. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-19 04:00:00 UTC ]
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Ruby Hamad’s essay about White women’s tears went viral. ‘White Tears/Brown Scars’ delves deeper into performative victimhood.

The essays outline how a tactical affect upholds the status quo of white privilege and power. Continue reading at The Washington Post

[ The Washington Post | 2020-10-16 11:26:39 UTC ]
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