Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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If its true that William took a payoff from Murdoch and the royals struck a peace deal, they seem willing to surrender reputations cheaplyPrince Harry has long alleged that the royal family – “the Institution”, as he calls it – is locked in a trap of appeasement with the tabloid media. In their... Continue reading at The Guardian
[ The Guardian | 2023-04-25 16:54:24 UTC ]
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A champion of LGBTQ stories as both editor and author, Denneny died on April 12. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Electric Literature is pleased to reveal the cover for writer Ross White’s poetry collection, Charm Offensive, which will be published by Eyewear Publishing this July. White is the designer and author of Valley of Want, a finalist for Electric Lit’s Best Book Cover of 2022 contest. Charm... Continue reading at Electric Literature
[ Electric Literature | 2023-04-14 11:00:00 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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At a ceremony on March 29 in New York City, the winners of this year’s Whiting Awards, which honor emerging writers, were announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 00:00:00 UTC ]
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Ten award winners were announced in the categories of poetry, fiction, nonfiction, and drama at an in-person ceremony held in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-30 04:00:00 UTC ]
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The crop of emerging writers who will receive $50,000 as a Whiting Award winner has been announced. Ten writers across fiction, nonfiction, drama, and poetry received the prize at the March 29 ceremony, with a keynote address by Pulitzer Prize winner and PEN president Ayad Akhtar. Previous... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-29 23:31:07 UTC ]
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By Dr Oliver Tearle (Loughborough University) ‘The Ones Who Walk Away from Omelas’ is one of the few short stories of the last half-century or so which can truly be called a modern myth. Indeed, Ursula K. Le Guin (1929-2018), the story’s author, called her 1973 tale a ‘psychomyth’, inspired […] Continue reading at Interesting Literature
[ Interesting Literature | 2023-03-21 15:00:42 UTC ]
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After nearly three years of legal wrangling, a federal judge today will hear cross motions for summary judgment in a closely watched lawsuit challenging the legality of the Internet Archive's program to scan and lend print library books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Davon Loeb’s debut memoir The In-Betweens follows the story of his childhood, adolescence, and early adulthood as a biracial young man growing up between various cultures, races, and identities. Loeb grows up with a Black mother and a white, Jewish father. In school, he is one of the few Black... Continue reading at Electric Literature
[ Electric Literature | 2023-02-09 12:00:00 UTC ]
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‘A White Heron’ is one of the best-known short stories by the American writer Sarah Orne Jewett (1849-1909). Published in 1886 in the collection A White Heron and Other Stories, the story is about a young girl who is approached by a hunter who offers her money if she will […] Continue reading at Interesting Literature
[ Interesting Literature | 2023-02-08 18:00:40 UTC ]
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Nothing prepared me for revisiting the most painful times of my life – then being criticised for it. We need industry-wide guidelines to helpI called her Terri The World Gets. She was the outward-facing me, the woman I’d spent decades curating. And Terri The World Gets was about to be rocketed... Continue reading at The Guardian
[ The Guardian | 2023-02-08 08:00:10 UTC ]
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A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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Mail accuses Nine and ABC of ‘radio silence’ over fracas. Plus: conservative media attacks Jacinda ArdernThe Daily Mail called it “the biggest story in Australia on Thursday” and the News Corp tabloids agreed, serving up salacious front pages that editors of a scandal sheet can be proud of. The... Continue reading at The Guardian
[ The Guardian | 2023-01-20 00:58:39 UTC ]
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In a letter to agents and authors, HBG CEO Michael Pietsch touched on a number of topics, including the sales outlook for trade books, the lawsuit against the Internet Archive, and increasing direct-to-consumer marketing and sales efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
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In their new work of graphic nonfiction, 'Last on his Feet: Jack Johnson and the Battle of the Century,' Youssef Daoudi and Adrian Matejka recreate and dissect one of the most explosively meaningful sporting events in American history. A 14-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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An acclaimed theologian and author, his ideas and influence prompted titles by journalists and scholars. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-03 05:00:00 UTC ]
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Beatrice Alemagna’s “You Can’t Kill Snow White,” a picture book for older kids, mines the brutal envy that underpins the original Brothers Grimm tale. Continue reading at The New York Times
[ The New York Times | 2022-12-16 17:24:59 UTC ]
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When Michael Jacobs took over as CEO of Harry Abrams in 2004, an important part of his mandate was to diversify what was then the leading illustrated book publisher in the country. Jacobs, who handed the CEO reins over to Mary McAveney at the end of November, succeeded in building the company,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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