Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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In a letter to agents and authors, HBG CEO Michael Pietsch touched on a number of topics, including the sales outlook for trade books, the lawsuit against the Internet Archive, and increasing direct-to-consumer marketing and sales efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
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In their new work of graphic nonfiction, 'Last on his Feet: Jack Johnson and the Battle of the Century,' Youssef Daoudi and Adrian Matejka recreate and dissect one of the most explosively meaningful sporting events in American history. A 14-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
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An acclaimed theologian and author, his ideas and influence prompted titles by journalists and scholars. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-03 05:00:00 UTC ]
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Beatrice Alemagna’s “You Can’t Kill Snow White,” a picture book for older kids, mines the brutal envy that underpins the original Brothers Grimm tale. Continue reading at The New York Times
[ The New York Times | 2022-12-16 17:24:59 UTC ]
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When Michael Jacobs took over as CEO of Harry Abrams in 2004, an important part of his mandate was to diversify what was then the leading illustrated book publisher in the country. Jacobs, who handed the CEO reins over to Mary McAveney at the end of November, succeeded in building the company,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Late author’s estate has shared a manuscript with the bestselling novelist centered on a volcanic eruption in HawaiiThe bestselling author James Patterson is set to complete an unfinished manuscript from the late Michael Crichton.According to the Wall Street Journal, Crichton’s estate has... Continue reading at The Guardian
[ The Guardian | 2022-12-15 15:20:02 UTC ]
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The novelist on his new collection of journalism, why he regrets criticising Sally Rooney and how he’s never shaken off the influence of JG Ballard“I’ll see your eidolon next Tuesday,” writes Will Self, 61, when I email to arrange a video call to discuss his new collection of journalism, Why... Continue reading at The Guardian
[ The Guardian | 2022-11-26 18:00:32 UTC ]
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Bestselling writer Lewis has been shadowing Bankman-Fried as the cryptocurrency founder’s company, FTX, failed Bestselling author Michael Lewis, whose books include The Big Short and Flash Boys, is writing about the former boss of the failed cryptocurrency exchange for his next book.FTX, which... Continue reading at The Guardian
[ The Guardian | 2022-11-14 11:44:35 UTC ]
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After 19 years at Abrams, Michael Jacobs will step down as president and CEO later this month and will be succeeded by Mary McAveney, currently chief revenue officer and chief marketing officer at Open Road Integrated Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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The Whiting Foundation's 2023 Literary Magazine Awards will feature a new grant schedule, eligibility requirements, and total number of prizes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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In detailing ouster from the Southern District of New York, Geoffrey Berman says former Attorney General William Barr ‘was desperate,’ cites Barr's interference in other investigations Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 13:55:14 UTC ]
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News Corp columnist framed himself as among a minority of white men who could no longer voice their opinionFollow our Australia news live blog for the latest updatesGet our free news app, morning email briefing or daily news podcastAustralia’s press watchdog has received multiple complaints... Continue reading at The Guardian
[ The Guardian | 2022-09-05 09:03:51 UTC ]
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In her gentrifying D.C. neighborhood, Helena Andrews-Dyer confronts issues of race and belonging — and, as a new mom, finds a place to vent. Continue reading at The Washington Post
[ The Washington Post | 2022-09-02 10:00:29 UTC ]
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Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
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We talk with Jill and Adlai Yeomans, owners of White Whale Bookstore in Pittsburgh, Pa., which focuses on literary fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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Novelist and television script writer Michael Malone, 80, died of pancreatic cancer on August 19. Malone was one of the first established writers to be published under the Sourcebooks Landmark imprint launched in 2001. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-23 04:00:00 UTC ]
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He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 02:01:50 UTC ]
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Historian Elisabeth Griffith includes divisions alongside victories in this rich, intersectional account of the struggle for equality. Continue reading at The Washington Post
[ The Washington Post | 2022-08-12 10:00:50 UTC ]
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That “Heat” is plotted as tightly as a Swiss watch makes the shapelessness of this follow-up all the harder to forgive. Continue reading at The Washington Post
[ The Washington Post | 2022-08-09 12:07:51 UTC ]
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