Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to capitalize on seltzer’s astronomical growth. Truly, marketed by Sam Adams-maker The Boston Beer Co., is looking to build on its momentum with a major new campaign starring Keegan-Michael Key. Five 15-second ads go squarely after the beer, wine and spirits categories. In one ad, Key dumps a light beer into a plant before cracking open a Truly. “Find a new use for your old drink,” he says, before urging consumers to “drink what you truly want.” In another ad, he uses scotch to polish a chair. Other spots show him pouring whiskey on a grill, cleaning a car’s tires with vodka and dumping a bottle of wine down the drain so he can use the bottle to hold a candle. The campaign is by Johannes Leonardo, which was recently brought on to handle the brand. “There is a real truth in our message,” says Boston Beer Co. Chief Marketing Officer Lesya Lysyj. “It is actually what people are saying and what they are doing; they are switching from their old drink.” Hard seltzer has emerged as the biggest alcohol category disruptor in years, stealing share from long-established brands in other categories. Hard seltzer sales in stores soared by 187 percent to nearly $900 million in the 52 weeks ending July... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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The author has returned to the Murdoch empire for his latest book, after a bestselling trilogy on Trump. He discusses power, politics, the media and why a person can be a moron and a geniusImmediately before Michael Wolff published The Fall: The End of the Murdoch Empire, the emperor himself,... Continue reading at The Guardian
[ The Guardian | 2023-09-27 09:00:54 UTC ]
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A statement cited increased costs and removal of UK state funding as the magazine, which featured writers including Paul Murray, Caleb Azumah Nelson and Sally Rooney, is to consider its future Literary magazine the White Review will not be published “for an indefinite period” according to a... Continue reading at The Guardian
[ The Guardian | 2023-09-26 09:06:39 UTC ]
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“We are thrilled to announce that The Paris Review has won a 2023 Whiting Literary Magazine Prize.” Continue reading at The Paris Review
[ The Paris Review | 2023-09-13 14:10:36 UTC ]
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The claims in the new suits are nearly identical to claims in two previous author class actions filed over the summer by writers, alleging the companies used unauthorized copies of their books to train their AI models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Today, the Whiting Foundation announced the winners of its sixth annual Literary Magazine Prizes, honoring “seven print and digital magazines that are among the most distinctive and lively publications at the forefront of American culture.” This cycle, each winner will be granted $20,000 in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-12 12:00:56 UTC ]
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'Guernica,' 'Mizna,' 'Orion,' the 'Paris Review,' the 'Los Angeles Review of Books,' 'n+1,' and 'Oxford American' are the winners of this year's Whiting Literary Magazine Prizes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian
[ The Guardian | 2023-09-02 17:00:10 UTC ]
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Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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The moves come after the court held a second hearing on a bid to block the law from taking effect on August 28, and with the law's September 1 effective date bearing down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 04:00:00 UTC ]
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From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian
[ The Guardian | 2023-08-18 12:00:49 UTC ]
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My husband, a professor of electrical engineering by trade, is the kind of obsessive for which I have an affinity in my writing life. A refugee born in Latvia, John loves Latvian rye bread fervently. He eats Latvian rye several times a day and is unable to leave home without a five-pound loaf... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-16 09:50:36 UTC ]
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Michael Chabon—the Pulitzer Prize-winning author of The Amazing Adventures of Kavalier & Clay, Wonder Boys, and The Yiddish Policeman’s Union—spent his Covid quarantine taking a trip…through time! Well, not literally, but in an emotional and curatorial sense, the speculative fiction maestro... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-04 16:04:28 UTC ]
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From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian
[ The Guardian | 2023-08-02 11:00:02 UTC ]
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Radio and television producer who was head of plays at the BBC and steered productions of work by Harold Pinter, Alan Plater, Ibsen, Strindberg and Athol FugardNo BBC radio or television producer in the postwar era was more admired within his profession than Michael Bakewell, who has died aged... Continue reading at The Guardian
[ The Guardian | 2023-08-01 16:09:15 UTC ]
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Barnes & Noble will reopen its bookstore at The Avenue at White Marsh in a redesigned format on July 26, the bookseller announced Wednesday. It's one of several changes and new stores planned for the center. Continue reading at Baltimore Sun
[ Baltimore Sun | 2023-07-19 17:11:00 UTC ]
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IPG CEO Joe Matthews told PW the company remains committed to its 50-year-old publishing programs but that "the current market" required adjustments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Two new class action copyright lawsuits ramp up the growing scrutiny of large language models and other generative artificial intelligence tools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-14 04:00:00 UTC ]
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If you believe that the role of a novel is to instruct readers on correct moral positions, then Trial is a masterpiece. Continue reading at Slate
[ Slate | 2023-06-20 16:38:36 UTC ]
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The Xbox Series S occupies an interesting space in Microsoft’s gaming lineup, given it can play every current-generation title available for the Series X. It may be significantly less powerful, but it’s also smaller and a lot cheaper, making it a “good enough” option for plenty of mainstream and... Continue reading at Engadget
[ Engadget | 2023-06-12 11:15:55 UTC ]
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Most actors make terrible novelists – but writing the ‘cracking thriller’ Deadly Game was life-affirming for the veteran star, so never mind the finished productGod spare us another millionaire actor who fancies themself as a bestselling author –unless the actor is Michael Caine, in which case... Continue reading at The Guardian
[ The Guardian | 2023-06-08 12:30:07 UTC ]
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